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Luiss Guido Carli,
                              “Manager dell’innovazione, manager innovatori”



                           Dall’invenzione al prodotto: l’esperienza dell’IIT

                                                                           Salvatore Majorana

                                                                     Technology Transfer Director

                                                                 Istituto Italiano di Tecnologia




                                                                           Roma, 22 febbraio 2013




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013
who am I, what do I do?

          Trained as an Electronic Engineer
                   Some lab experience
                            Moved to large corporate (Telco)
                                     Jumped on the New Economy, on the VC’s side
                                              Management consultant
                                                      MBA
                                                               Started a niche PE firm
                                                                        Credit crunch
                                                                            Fix it… and move on!

                                                                                         Technology Transfer


Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                       2
L'Istituto Italiano di Tecnologia ha la missione di promuovere
                        l’eccellenza nella ricerca di base e applicata, sviluppare l'alta
                     formazione in ambito scientifico-tecnologico e favorire l’evoluzione
                             del sistema produttivo italiano verso settori e attività
                                        tecnologicamente all’avanguardia.




                                                                                 PAVIS
                                                                           iCub Facility




               I modelli: Fondazione H. Hughes (USA)
                           Max Planck-Gesellschaft (D)
                           Fraunhofer-Gesellschaft (D)




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                    3
Genova Central Labs




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                         4
The Start-Up Phase

           2003            September 2003:
                           Institutional Law of IIT

           2004            2004-2005:
                           Board of Trustees for Governance and Mission

           2005           June - September 2005:
                          Selection of research directors via calls on Nature and
                          Science; 155 applications, 23 short listed.
                          6 winners: 2 from USA, 2 from Europe, 2 from Italy.

                          December 8, 2005:
                          Appointed Scientific Director, Roberto Cingolani

           2006          December 2005 - December 2008:
                         • Start up phase
                         • Building demolition, reconstruction, refurbishment
           2007          • Laboratory design, lay out
                         • Purchase of equipment Installation and test
                         • Hiring procedures : ≈ 420 staff out of 2000 interviews
                           from 38 countries
           2008          • Launch the Multidisciplinary Research Network
       5

Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                 5
Facilities set-up – A snapshot




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                    6
Governance

           IIT’s scientific program is designed so to be enough long-term oriented as to encourage the growth of
            knowledge, yet fully aware of the world’s best practice benchmarks.

           Board members ensure a central role in the global research arena as well as a solid connection with
            industry leaders.
                                                                                                            Consiglio
          Comitato Tecnico Scientifico
                                                                                                 Gian Felice Rocca (Presidente),
          Giorgio Margaritondo (EPFL, Switzerland), Chairman
                                                                                                       Roger Abravanel,
          Emilio Bizzi             (MIT, USA)
                                                                                                        Alberto Alesina,
          Lia Addadi               (Weizmann Institute, Israel)
                                                                                                           Fulvio Conti,
          Adriano Aguzzi           (University Hospital Zürich, Switzerland)
                                                                                                         Sergio Dompé,
          Yasuhiko Arakawa         (Tokyo University, Japan)
                                                                                                      Pierre J. Magistretti,
          Uri Banin                (Hebrew University, Israel)
                                                                                                     Giorgio Margaritondo,
          Martin Chalfie*          (Columbia University, USA)
                                                                                                      Konrad Osterwalder,
          Robert Horvitz*          (MIT, USA)
                                                                                                        Alessandro Ovi,
          Oussama Khatib           (Stanford University, USA)
                                                                                                          Remo Pertica,
          Alex Zunger              (National Renewable Energy Laboratory, USA)
                                                                                                       Giuseppe Recchi,
          Jean-Jeacques Slotine, (MIT, USA)
                                                                                                     Fabrizio Saccomanni,
          Arto Nurmikko,           (Brown University, USA)
                                                                                                         Giuseppe Vita,
          Takeo Kanade,            (Carnegie Mellon University, USA)
                                                                                                          Rodolfo Zich.
          Kenji Doja,              (Okinawa Inst. of Science, Japan)

                                                               Comitato Esecutivo
                                     Gabriele Galateri (Presidente); Roberto Cingolani (Direttore Scientifico);
                                       Giuseppe Pericu; Pietro Guindani; Alberto Sangiovanni Vincentelli.
Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                                           7
Research Platforms




   The ongoing strategic plan aims at consolidating the capabilities accomplished by IIT in the start-up phase: it
   develops new platforms for the evolution of the Humanoid Robotic program and provides new opportunities to foster
   many technological solutions. The new platforms (Energy, EHS -Environment, Health, Security-, Smart Materials, D4 –
   evolution of D3-, Integrated Multiscale Computation) originate from the idea of making the humanoid robot developed
   by IIT closer and closer to a human, namely: to power the robot with portable, high efficiency energy sources, to
   develop smart materials with biomimetic characteristics, to investigate the interaction between artificial nanosystems
   and biological entities (such as cells) in view of future interconnections but also to assess safety issues.


Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                                    8
Departments, Facilities and Centers

                                                                           Research Platforms
                      Departments, Facilities
                            Centers




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                              9
A fast growing reality


         With a total headcount of 1141 (@Dec. 2012), IIT stands as a very young a motivated community which
          produces hundreds of scientific works with a very high impact factor
         Comparison with other major research institutions                 900
          places IIT among the top cost/quality performers in EU            800
                                                                                           Publications
                                                                            700
                                                                            600
                                            Cost w/wo admin        Budget
                                            personnel (Keu)        (Meu)
                                                                            500
                                                                            400
                  Weizmann (IL)             78/91                  > 200
                                                                            300
                  Max Planck (D)            106/156                1.300
                                                                            200
                  Fraunhofer (D)            92/ ?                  1.650
                                                                            100
                  CNRS (F)                  105/238                2.740
                                                                              0
                  CNR (I)                   101/165                900
                                                                                    2006       2007    2008    2009       2010   2011   2012
                  IIT (I)                   85/95                  100


                                                                            70                                        Age (scientists)
                            Staff headcount
                                                                            60     PhD                                Average age ≈ 34 y
                                                                                           *
                                                                            50                       PostDoc
                                                                            40                   *
                                                                            30
                                                                                                        Team leader
                                                                            20
                                                                                                         *
                                                                            10                                   Sen+Dir
                                                                             0
                                                                                                                      *
                                                                                  2022242628303234363840424446485052545658606264666870



Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                                                       10
A multidisciplinary approach


             About 50 nationalities represented
              Almost 40% of population arrives                                                Degree distribution
                     from outside Italy                                                                  Biochemistry Biotech

                                                                                          Physics   Psychology 1%       5%
                                                                                           16%          3%               Philosophy
                                                                                                                            < 1% Chemistry
                                                                       Pharmacology                                                 13% Natural
               Degree of the staff                                          1%
                                                                                                                                         Sciences
                                                                       Other
               (no PhD students)                                        2%
                                                                                                                                            1%

                                          Diploma                              Biology
                                 Perito     3%                                  12%
                                  1%
                                                                                                     IT
                                                Laurea                                               5%
                                                 23%
                                                                           Medicinal
                                                                           Chemistry
                     PhD                                                                                                            Engineers
                                                                              3%
                     73%                                                          Math Material      Industrial                       32%
                                                                              MD 1% Science           Design
                                                                              1%         2%            < 1%




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                                                            11
I processi di valutazione


         1. Valutazione Individuale annuale , sulla base di obiettivi
            (Management by Objectives 20% della retribuzione lorda )
         2. Valutazione Dipartimentale, triennale (6 dal 2008 ad oggi)
            Panel composti da : chairman del CTS, membri del CTS ed
            esperti esterni internazionali
         3. Valutazione della Fondazione (3 dal 2006 ad oggi): Comitato di
            Valutazione (scienziati e managers esterni)
         4. ANVUR …in corso


                                                                           Ranking internazionale
                                                                              www.scimagoir.com

       Bibliometria Scopus, sul quinquennio 2005-2009: impatto rispetto alla media mondiale di settore

      Nel 2010 l’IIT si colloca al 368° posto su 2833 istituzioni valutate nel mondo (di cui 380 green label),
      Nel 2011 l’IIT si colloca al 240° posto su 3042 istituzioni valutate nel mondo (di cui 402 green label)

                        Top 8% degli istituti nel Mondo (una posizione sotto Caltech, 20 sopra Weizmann)
                        Top 8% degli istituti in Europa (85° su 1040)
                        Top 10% degli istituti in Italia (13° su 125, IIT preceduto prevalentemente da Istituzioni mediche)


Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                                             12
SIR 2012 World Report

                                                           www.scimagoir.com



                                                                                High tech
                                                                                                   IIT

          EXC
                                                                                                   Caltech

                                                                                                    MIT

                                                                                                    Stanford

                                                                                                    Weizmann

                                                                                                    EPFL

                                                                                                    GaTech



                                                                           Q1




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                   13
Patent Activity


          At present, IIT patent activity shows
            • 104 inventions produced by IIT overall     35 new inventions in 2012, +46% on previous year
            • 169 patent applications                    55 new applications in 2012, +41% on previous year
            • 25 patents granted
            • € 460.000 spent in 2012 in patent protection (vs. commercial activity worth ~ € 4,5M)




                       Invention Disclosures                                                            Patent Applications
60


50                                                                                                                                                162
                                                                                                                                                           169
                                                                           180
                                                                                               Applications per year
                                                                           160
40
                                                                           140                 Total applications (cumulative)           108
                                                                           120
30
                                                                           100
                                                                                                                                 69
                                                                           80
20                                                                                                                     47
                                                                           60
                                                                                                          25
                                                                           40
10                                                                                             9
                                                                           20           2

                                                                            0
 0                                                                               2006       2007     2008       2009        2010      2011     2012     2013
         2006   2007   2008   2009    2010    2011    2012    2013



Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                                                                         14
From Lab to Market




                                                                           Proof of                             Scale to         Deliver to
             RESEARCH                INVENTION          PATENT                               Prototype          industry
                                                                           Principle                                              Market
                                                                                                                  std.


                                 Determine
                                              Design
                                 research
                                              study
                                 questions
                                                                            The idea is ready to be verified . A      Product test; compliancy,
                          1
                                                                             forecast of the target market and          security/safety;
                                                        Collect
                      Selected
                       topic
                                                         data                application must be provided;
                                                                                                                       Market test and cost-
                                                                            The work is focused on realizing a         return evaluation;
                        Write                                                suitable prototype to be tested and
                      research
                                                        Analyze
                                                         data                                                          Go/no-go for the launch
                       report                                                prepared for the target market;
                                                                                                                       In these phase the market
                                 Validate    Generate                       Often times a set of additional
                                 Findings    findings                                                                   players are the ones who
                                                                             patents can derive in connection
                 The process is iterative and recursive; the                                                           take the lead.
                                                                             with the introduction of an
                  driver of this phase is to capitalize on
                                                                             invention in a production cycle;          The idea is out of the lab
                  findings and know-how;
                                                                                                                        and begins its way to the
                                                                            These phases are equally developed
                 These initial phases are dominated by                                                                 market.
                                                                             by researches and industry people,
                  research labs, normally without a market-
                                                                             who become more and more
                  oriented approach
                                                                             relevant as the idea proceeds


Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                                                             15
What is innovation?


               “The process of translating an idea or invention into a good or service that
                creates value or for which customers will pay”
                         (http://www.businessdictionary.com/definition/innovation.html#ixzz2LcZ31o6r)



               “Innovation is the development of new values through solutions that meet
                new needs, inarticulate needs, or old customer and market needs in value
                adding new ways”                      (http://en.wikipedia.org/wiki/Innovation)



               “The purpose of innovation is to create new business” …and “Innovation
                requires a change”
                         (Paul Trott, Innovation Management and New Product Developemnt, 4th edition)




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                16
HOW DOES IT HAPPEN?




                                                                                        Manufact
        TECHNOLOGY PUSH                                                    R&D
                                                                                         uring
                                                                                                         Marketing




                                                                                                         Manufact
        MARKET PULL                                                Marketing             R&D
                                                                                                          uring




                                                                                    Marketing


        SIMULTANEOUS COUPLING


                                                                             Manufact
                                                                                                   R&D
                                                                              uring


Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                             17
MODELS of INNOVATIONS




Source: Paul Trott, Innovation Management and New Product Developemnt, 4th edition – Prentice Hall / Financial Times

Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                               18
IS IT REALLY MANAGEABLE?




                      Innovation proved being the result of an articulated
                          complex of actions, executed by different actors,
                         either in a continuous or discontinuous way, both
                   within one single organization and in cooperation with
                                             players outside the organization.




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013           19
INNOVATION DRIVERS




                Scientific and
                                                               Creative                 Organization
                technological                                                                             Organizations develop
                                                              individuals               activities and
                developments                                                                             knowledge, processes and
                                                               & teams                   processes
              inevitably lead to                                                                                 products
              knowledge inputs



                                                                            Organization’s
                                                                           architecture and
                                                                           external linkages




                                                              Societal changes and market needs
                                                               lead to demands and opportunities




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                                            20
iCub – Humanoid robotic platform




             The learning experience: iCub is equipped
              with a set of highly developed functionalities
              which allow it to learn from interaction with
              humans in a kid-adult similar relationship.




                                                                              Watch video at http://www.youtube.com/watch?v=ZcTwO2dpX8A




                                                                            iCub, not only is able to learn movements if
                                                                             guided, but it can also interact via spoken
                                                                             language, having a true eye-ear-arm
                                                                             interaction with a human guide.

                                                                            In order to create a common knowledge
                                                                             within the community, iCub has been
                      Watch video at http://youtu.be/v1TnfsyqPx0
                                                                             developed on a fully open source approach

Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                                                  21
Smart Materials – Oil/Water separation




                             Watch video at http://www.youtube.com/watch?v=9ND84TmXfzI




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                                 22
HOW TO VALUE INNOVATION?




                                                                             Source: Harvard Business Review, December 2012




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013                                                      23
VALUE OF INNOVATION




Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013          24
Istituto Italiano di Tecnologia
                                                 Direzione Trasferimento Tecnologico
                                                             Via Morego 30
                                                            10163 – Genova

                                                           Tel. +39 010.71781

                                                    e.mail: technology.transfer@iit.it

                                                               www.iit.it




Istituto Italiano di Tecnologia, February 2013                                           Genova, giugno 2012

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Luiss innovation management majorana (iit)-roma 22feb2013

  • 1. Luiss Guido Carli, “Manager dell’innovazione, manager innovatori” Dall’invenzione al prodotto: l’esperienza dell’IIT Salvatore Majorana Technology Transfer Director Istituto Italiano di Tecnologia Roma, 22 febbraio 2013 Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013
  • 2. who am I, what do I do?  Trained as an Electronic Engineer  Some lab experience  Moved to large corporate (Telco)  Jumped on the New Economy, on the VC’s side  Management consultant  MBA  Started a niche PE firm  Credit crunch  Fix it… and move on! Technology Transfer Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 2
  • 3. L'Istituto Italiano di Tecnologia ha la missione di promuovere l’eccellenza nella ricerca di base e applicata, sviluppare l'alta formazione in ambito scientifico-tecnologico e favorire l’evoluzione del sistema produttivo italiano verso settori e attività tecnologicamente all’avanguardia. PAVIS iCub Facility I modelli: Fondazione H. Hughes (USA) Max Planck-Gesellschaft (D) Fraunhofer-Gesellschaft (D) Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 3
  • 4. Genova Central Labs Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 4
  • 5. The Start-Up Phase 2003 September 2003: Institutional Law of IIT 2004 2004-2005: Board of Trustees for Governance and Mission 2005 June - September 2005: Selection of research directors via calls on Nature and Science; 155 applications, 23 short listed. 6 winners: 2 from USA, 2 from Europe, 2 from Italy. December 8, 2005: Appointed Scientific Director, Roberto Cingolani 2006 December 2005 - December 2008: • Start up phase • Building demolition, reconstruction, refurbishment 2007 • Laboratory design, lay out • Purchase of equipment Installation and test • Hiring procedures : ≈ 420 staff out of 2000 interviews from 38 countries 2008 • Launch the Multidisciplinary Research Network 5 Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 5
  • 6. Facilities set-up – A snapshot Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 6
  • 7. Governance  IIT’s scientific program is designed so to be enough long-term oriented as to encourage the growth of knowledge, yet fully aware of the world’s best practice benchmarks.  Board members ensure a central role in the global research arena as well as a solid connection with industry leaders. Consiglio Comitato Tecnico Scientifico Gian Felice Rocca (Presidente), Giorgio Margaritondo (EPFL, Switzerland), Chairman Roger Abravanel, Emilio Bizzi (MIT, USA) Alberto Alesina, Lia Addadi (Weizmann Institute, Israel) Fulvio Conti, Adriano Aguzzi (University Hospital Zürich, Switzerland) Sergio Dompé, Yasuhiko Arakawa (Tokyo University, Japan) Pierre J. Magistretti, Uri Banin (Hebrew University, Israel) Giorgio Margaritondo, Martin Chalfie* (Columbia University, USA) Konrad Osterwalder, Robert Horvitz* (MIT, USA) Alessandro Ovi, Oussama Khatib (Stanford University, USA) Remo Pertica, Alex Zunger (National Renewable Energy Laboratory, USA) Giuseppe Recchi, Jean-Jeacques Slotine, (MIT, USA) Fabrizio Saccomanni, Arto Nurmikko, (Brown University, USA) Giuseppe Vita, Takeo Kanade, (Carnegie Mellon University, USA) Rodolfo Zich. Kenji Doja, (Okinawa Inst. of Science, Japan) Comitato Esecutivo Gabriele Galateri (Presidente); Roberto Cingolani (Direttore Scientifico); Giuseppe Pericu; Pietro Guindani; Alberto Sangiovanni Vincentelli. Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 7
  • 8. Research Platforms The ongoing strategic plan aims at consolidating the capabilities accomplished by IIT in the start-up phase: it develops new platforms for the evolution of the Humanoid Robotic program and provides new opportunities to foster many technological solutions. The new platforms (Energy, EHS -Environment, Health, Security-, Smart Materials, D4 – evolution of D3-, Integrated Multiscale Computation) originate from the idea of making the humanoid robot developed by IIT closer and closer to a human, namely: to power the robot with portable, high efficiency energy sources, to develop smart materials with biomimetic characteristics, to investigate the interaction between artificial nanosystems and biological entities (such as cells) in view of future interconnections but also to assess safety issues. Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 8
  • 9. Departments, Facilities and Centers Research Platforms Departments, Facilities Centers Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 9
  • 10. A fast growing reality  With a total headcount of 1141 (@Dec. 2012), IIT stands as a very young a motivated community which produces hundreds of scientific works with a very high impact factor  Comparison with other major research institutions 900 places IIT among the top cost/quality performers in EU 800 Publications 700 600 Cost w/wo admin Budget personnel (Keu) (Meu) 500 400 Weizmann (IL) 78/91 > 200 300 Max Planck (D) 106/156 1.300 200 Fraunhofer (D) 92/ ? 1.650 100 CNRS (F) 105/238 2.740 0 CNR (I) 101/165 900 2006 2007 2008 2009 2010 2011 2012 IIT (I) 85/95 100 70 Age (scientists) Staff headcount 60 PhD Average age ≈ 34 y * 50 PostDoc 40 * 30 Team leader 20 * 10 Sen+Dir 0 * 2022242628303234363840424446485052545658606264666870 Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 10
  • 11. A multidisciplinary approach About 50 nationalities represented Almost 40% of population arrives Degree distribution from outside Italy Biochemistry Biotech Physics Psychology 1% 5% 16% 3% Philosophy < 1% Chemistry Pharmacology 13% Natural Degree of the staff 1% Sciences Other (no PhD students) 2% 1% Diploma Biology Perito 3% 12% 1% IT Laurea 5% 23% Medicinal Chemistry PhD Engineers 3% 73% Math Material Industrial 32% MD 1% Science Design 1% 2% < 1% Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 11
  • 12. I processi di valutazione 1. Valutazione Individuale annuale , sulla base di obiettivi (Management by Objectives 20% della retribuzione lorda ) 2. Valutazione Dipartimentale, triennale (6 dal 2008 ad oggi) Panel composti da : chairman del CTS, membri del CTS ed esperti esterni internazionali 3. Valutazione della Fondazione (3 dal 2006 ad oggi): Comitato di Valutazione (scienziati e managers esterni) 4. ANVUR …in corso Ranking internazionale www.scimagoir.com Bibliometria Scopus, sul quinquennio 2005-2009: impatto rispetto alla media mondiale di settore Nel 2010 l’IIT si colloca al 368° posto su 2833 istituzioni valutate nel mondo (di cui 380 green label), Nel 2011 l’IIT si colloca al 240° posto su 3042 istituzioni valutate nel mondo (di cui 402 green label) Top 8% degli istituti nel Mondo (una posizione sotto Caltech, 20 sopra Weizmann) Top 8% degli istituti in Europa (85° su 1040) Top 10% degli istituti in Italia (13° su 125, IIT preceduto prevalentemente da Istituzioni mediche) Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 12
  • 13. SIR 2012 World Report www.scimagoir.com High tech IIT EXC Caltech MIT Stanford Weizmann EPFL GaTech Q1 Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 13
  • 14. Patent Activity  At present, IIT patent activity shows • 104 inventions produced by IIT overall  35 new inventions in 2012, +46% on previous year • 169 patent applications  55 new applications in 2012, +41% on previous year • 25 patents granted • € 460.000 spent in 2012 in patent protection (vs. commercial activity worth ~ € 4,5M) Invention Disclosures Patent Applications 60 50 162 169 180 Applications per year 160 40 140 Total applications (cumulative) 108 120 30 100 69 80 20 47 60 25 40 10 9 20 2 0 0 2006 2007 2008 2009 2010 2011 2012 2013 2006 2007 2008 2009 2010 2011 2012 2013 Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 14
  • 15. From Lab to Market Proof of Scale to Deliver to RESEARCH INVENTION PATENT Prototype industry Principle Market std. Determine Design research study questions  The idea is ready to be verified . A  Product test; compliancy, 1 forecast of the target market and security/safety; Collect Selected topic data application must be provided;  Market test and cost-  The work is focused on realizing a return evaluation; Write suitable prototype to be tested and research Analyze data  Go/no-go for the launch report prepared for the target market;  In these phase the market Validate Generate  Often times a set of additional Findings findings players are the ones who patents can derive in connection  The process is iterative and recursive; the take the lead. with the introduction of an driver of this phase is to capitalize on invention in a production cycle;  The idea is out of the lab findings and know-how; and begins its way to the  These phases are equally developed  These initial phases are dominated by market. by researches and industry people, research labs, normally without a market- who become more and more oriented approach relevant as the idea proceeds Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 15
  • 16. What is innovation?  “The process of translating an idea or invention into a good or service that creates value or for which customers will pay” (http://www.businessdictionary.com/definition/innovation.html#ixzz2LcZ31o6r)  “Innovation is the development of new values through solutions that meet new needs, inarticulate needs, or old customer and market needs in value adding new ways” (http://en.wikipedia.org/wiki/Innovation)  “The purpose of innovation is to create new business” …and “Innovation requires a change” (Paul Trott, Innovation Management and New Product Developemnt, 4th edition) Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 16
  • 17. HOW DOES IT HAPPEN? Manufact TECHNOLOGY PUSH R&D uring Marketing Manufact MARKET PULL Marketing R&D uring Marketing SIMULTANEOUS COUPLING Manufact R&D uring Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 17
  • 18. MODELS of INNOVATIONS Source: Paul Trott, Innovation Management and New Product Developemnt, 4th edition – Prentice Hall / Financial Times Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 18
  • 19. IS IT REALLY MANAGEABLE? Innovation proved being the result of an articulated complex of actions, executed by different actors, either in a continuous or discontinuous way, both within one single organization and in cooperation with players outside the organization. Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 19
  • 20. INNOVATION DRIVERS Scientific and Creative Organization technological Organizations develop individuals activities and developments knowledge, processes and & teams processes inevitably lead to products knowledge inputs Organization’s architecture and external linkages Societal changes and market needs lead to demands and opportunities Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 20
  • 21. iCub – Humanoid robotic platform  The learning experience: iCub is equipped with a set of highly developed functionalities which allow it to learn from interaction with humans in a kid-adult similar relationship. Watch video at http://www.youtube.com/watch?v=ZcTwO2dpX8A  iCub, not only is able to learn movements if guided, but it can also interact via spoken language, having a true eye-ear-arm interaction with a human guide.  In order to create a common knowledge within the community, iCub has been Watch video at http://youtu.be/v1TnfsyqPx0 developed on a fully open source approach Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 21
  • 22. Smart Materials – Oil/Water separation Watch video at http://www.youtube.com/watch?v=9ND84TmXfzI Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 22
  • 23. HOW TO VALUE INNOVATION? Source: Harvard Business Review, December 2012 Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 23
  • 24. VALUE OF INNOVATION Workshop on Innovation Management @ Luiss Business School, Rome Feb 2013 24
  • 25. Istituto Italiano di Tecnologia Direzione Trasferimento Tecnologico Via Morego 30 10163 – Genova Tel. +39 010.71781 e.mail: technology.transfer@iit.it www.iit.it Istituto Italiano di Tecnologia, February 2013 Genova, giugno 2012