This document provides tips and strategies for becoming an in-demand brand, including defining your brand message, focusing on customer pain points, being bold and standing for beliefs, developing an online presence through websites and social media, creating compelling content, and building relationships through social media. The key aspects discussed are defining your brand, creating a consistent message and voice, and developing an effective online and social media strategy through platforms like websites, blogs, videos, and social networks.

1. How to Become A
BRAND in DEMAND

2. Define
Your
Brand
Create
Your
Brand
Message
Focus
on
Your
Customer’s
Pain
Points
Speak
in
a
Consistent,
Authen>c
Voice
Be
Bold
–
Stand
for
Something
You
Believe
In

3. Do
You
Know
What
Your
Jersey
is
Worth?

5. Why
is
branding
online
Important?
Your
Website
#1
Sales
Tool
It’s
Social
Proof
Valuable
For
Business
Development

6. Use
a
Branded
Header
with
Tagline
Free
Giveaway
to
Build
Email
List
Have
Contact
Info
on
Every
Page
Demonstrate
Your
Exper>se
Use
Video

7. What
if
Social
Media
Hasn’t
Worked
for
Your
Business?
Inconsistent
&
undisciplined
social
media
efforts
won’t
pay
off!
It’s
a
long
tail
strategy!
Try
again
and
really
focus
your
efforts
Know
who
your
target
audience
Provide
helpful
content
daily

8. 6
C’s
Connect
Communicate
Compelling
Content
Consistent
Community
Commerce

9. Building
Relationships
in
Social
Media
Use
the
HELP
Mantra
Help
Others
Engage
People
Listen
First
Promote
With
Care

10. How
to
Become
a
Brand
in
Demand
Create
a
Personal
Blog
Demonstrate
Your
Professional
Experience
Online
Know
Your
Target
Audience
Use
One
Social
Media
Site
1-­‐3
Times
a
Day

11. ① Define
Your
Content
Strategy
② Use
a
Copy
Editor
③ Develop
an
Editorial
Calendar
④ Develop
an
Archive
of
Content
How
to
Become
a
Brand
in
Demand

12. Other
People’s
Content
Your
Blogs
Podcasts/blog
talk
radio
“How
To”
Videos
Photos
Answer
Ques>ons
Breaking
Industry
News
Conferences
updates
Case
Studies
Product/Book
Reviews

13. Fill
Out
Your
Profile
Completely
w/
a
Professional
Headshot
Know
Your
Keywords
Have
a
Strong
Headline
Every
6
Months
Import
Your
Email
Accounts
Ask
For
Recommenda>ons
Religiously
Join
at
least
10
Linkedin
Groups

14. Make
Sure
Your
Twiaer
Profile
Tells
People
How
to
Hire
You
Brand
Your
Twiaer
Handle
Sweet,
Retweet
Use
4:1
Ra>o
Par>cipate
in
Regular
TweetChats
like
#Smallbizchat
Don’t
Just
Tweet
About
Business,
Be
Well-­‐rounded

15. § Invest
in
Custom
Graphics
§ Brand
Your
Welcome
Page
§ Post
Content
Once
a
Day
§ Allow
Your
Fans
to
Comment
§ Share
Videos
and
Photos
Often
as
They
Tend
to
Get
Extra
Visibility
§ Conduct
FB
Contest

16. Google+
&
YouTube
Google
search
prioritizes
content
shared
on
these
two
social
media
sites.
Google+
makes
it
easy
to
share
things
with
only
certain
groups
of
people
Google
Hangout
makes
it
easy
to
connect
to
customers
thru
video
chats
Videos
have
a
41%
higher
click-­‐
through
rate
than
plain
text
content
By
2015,
90%
of
web
traffic
is
expected
to
be
video

17. Produce
informa>ve,
educa>onal
or
entertaining
videos
Create
a
branded
YouTube
Channel
Add
text
under
your
video
blog
posts
for
beaer
SEO
&
Searchability
Write
compelling
video
>tles
Add
metatags
within
YouTube
videos
to
make
SEO
friendly

18. F
Inconsistent
Ac>vity
Spreading
Yourself
Too
Thin
WIIFM
Selling
Too
Quickly
Not
Knowing
Your
Best
Keywords

19. Order
This
E-­‐book
TODAY!
Melinda
Emerson’s
Resources
www.succeedasyourownboss.com/ebook

20. Purchase
“How
to
be
a
Social
media
Ninja”
ebook
Define
Your
Niche
Audience
Review
Your
Website
Develop
a
Content
Strategy
Develop
a
30-­‐60-­‐90
day
social
media
execu>on
plan

21. Melinda
Emerson
@SmallBizLady
www.succeedasyourownboss.com
Join
#Smallbizchat
8-­‐9pm
ET
Every
Wed
on
Twiaer
Connect
on
LinkedIn
&
Google+
Like
my
SmallBizLady
fan
page
Melinda
Emerson’s
Contact
Information