Corporate work culture

1. Corporate Work
Culture

2. Introduction
Corporate culture refers to the underlying beliefs ,
value, and assumption held by individuals within an
organization, and the particles and behaviors that
demonstrate and support them.
Cultures reflects what the company considers
important and what it considers unimportant.

3. What is Corporate Culture ?
Innovation and risk taking
People orientation
Morale of Employees
Physical environment for Employees
Types of Dress expected

4. How Corporate Culture forms?

5. Development of Corporate Culture
Conscious
Unconscious

6. Conscious
The specific steps are taken to define the intended
culture
It is codified and used as the foundation for the
development of business strategies
The employees can better understand what is
expected of them in relation to the company and how
they can contribute to the big picture
The public has clear information of what is expected
from the company

7. Unconscious
The culture develops organically based on the actions,
communications and personal values of the senior
leader or business founder
Inconsistencies between actions and communications
in the perceptions of the employees and public can
lead to a culture different than the one assumed by
the leaders
Inconsistencies can lead to reduced engagements
levels

8. Success Behind Strong Corporate Culture
Clear understanding of what the company’s mission,
vision and values are
Pervasive and consistent messages supporting the
mission, vision and values – communications,
business strategies, actions and behaviors
Alignment of employees personal values with
corporate values

9. Benefits of a strong corporate
culture
Employee engagement
Customer loyalty
Financial growth
Hiring
Trust and transparency
Other

10. Strengthening Corporate Culture

11. Strong Corporate Culture - Example
A strong corporate culture derives its power from
specific practices that employees understand as
symbolizing and representing the culture
A strong corporate culture sets out an intended
experiences for your customer
Strong cultures have powerful effects on how a
company’s people work together

12. Creating a Strong Corporate Culture

13. Become conscious about your
culture
Take time to think about:
Who are we / what do we stand for ?
What is our purpose ?
How do we want to behave ?
What is the objective of the company ?
What experience do we want our customers to behave ?
How do we want to differentiate our self from our
competition ?

14. Codifying your Corporate Culture
Fundamental components:
Mission
Vision
Values

15. Mission Statement
A corporate mission statement should state the
current objectives of the company – what are we
currently working toward achieving ?
Mission statement should be brief, clear and succinct
Mission statement should provide opportunities for
growth

16. Vision Statement
The vision statement refers to where the organization
sees itself in the future
A vision statement should provide inspiration,
excitement and invoke a compelling change of impact

17. Corporate values
Corporate values define the behavior and
philosophies that guide the organization’s internal
conduct as well as its relationship with outsiders
Values must be well defined to enable employee to
understand expectations

18. Corporate Values – Example
Maple leaf Foods(excerpt of values)
Do what is right – By acting with integrity,
behaving responsibility, and treating people with
respect
Do to be transparent, passionate and humble – By
having the self–confidence and courage to be
completely candid and direct; willing to communicate
openly in a trusting manner; acting with passion,
conviction and personal humility, especially when
delivering winning results

19. Other Formats
Four Seasons Hotel and Resorts
Corporate Mission
Who are we
What we Believe
How we Succeed
How we Behave
Corporate Values
Building Communication
Advancing Cancer Research
Supporting Sustainability

20. How culture is “reinforced”

21. Create Action and Strategies
Bring words to life
Connect intended culture to specific business goal
and objectives
Walk the talk
Create the standards
Build a powerful and consistent message to
employees and the public

22. Communicate
Meet the staff and explain the meaning behind the
words. Have it connect to their hearts and take on a
personal meaning to them
Communicate strategies
Use various communication medium
Create conversation with staff and acknowledge
situations where employee demonstrate the culture

23. Customer Experience
Employee have a high level of understanding of the
culture to translate it into the desired customer
experience
Employee model specific practices that symbolize and
represent the culture
Customer experience will differentiate your business
from the competition

24. Monitor and Evaluate
Informal feedback from employees and customers
Questionnaires
Turnover
Internal Communication
Length of day
Dress of staff
Stories

25. “Unsaid” Rules
What are the “unsaid” rules ?
Inconsistencies between the intended culture and
management’s actions that create new beliefs by the
staff and public
Management’s perception vs staff / public perception

26. How to Get Back on Track ?
Communicate
Change strategies
Develop rituals
Celebrate cultural successes

27. Corporate Culture and Financial
Success
Companies with strong corporate cultures have been
found to experience 3.5 times the three-years average
revenue growth a compared to the S&P TSX 60
Composite Index (56% versus 16%)
The three year average asset growth was nearly five
times as high(63% versus 13%)

28. Corporate Culture and Financial Success
WestJet’s culture has helped the company have an
average three-year revenue growth of 105% prior to
the recession
Employee engagement as a result of the culture has
saved the company money on expenditures such as
advertising, recruiting and customer reward programs

29. Corporate Culture and Financial Success
Manulife Financial
– Three year average revenue growth of 107%
– Three year average asset growth 140%
Boston Pizza
Three year average revenue growth of 69.25% in an industry
that typically sees growth in the 4% range

30. Corporate Culture and Future Trends
Savvy Gen Y and Z kids
Customers will control the business relationship
Social networks will fuel the participatory economy
Sustainability becomes a competitive requirement
Work shifts from full-time to free agent employment
Working in the cloud

31. “A diamond is a lump of coal that
stuck with it”
Anonymous