The Complexities of Social Media, kids and the Classroom

The Complexities of
Social Media, Kids,
and the
Classroom

2011 AHISA Social Media Forum
17 October 2011

Welcome
& Introduction
Kathy Phelan & Kanella Gougousis
SMEGroup
www.socialmediaeducationgroup.com
www.socialmediaeducationgroup.com 2

Presentation
Overview

• Social media usage among attendees – live worm
• Australian trends and statistics
• International trends in education
• Workshop 1: Microblogging – Twitter and Tumblr
• Workshop 2:Memory retention and the iPad
• Q&A


SMS Poll
Do you use social media sites for your professional work?

Text YES to: 04** *** *** Text NO to: 04** *** ***


Australian
Trends &
Statistics
Video: Social media and Australian statistics

Australia is number 1 globally in time spent on social networks and blogs
(Nielsen, State of The Media: The Social Media Report, Q3 2011)


36% of teachers have a Twitter account, compared to 10% of principals and school
leaders who use Twitter.

25% of teachers have a blog, compared to 43% of principals and school leaders who
use blogs.

Sources:
Principals Australia Inc. 2011, ‘National Market Research Survey’. Available: http://yooyahcloud.com/PA/PknrVb/
Principals_Australia_Media_release_15_September_2011.pdf

Mitchell, N 2011, ‘Social media survey’, Australian Science Teachers Association. Available: http://www.slideshare.
net/1nbm/social-media-survey-june-2011


Percentage of teachers that have integrated web 2.0 tools into their teaching:

• YouTube - 53%
• Email - 50%
• Wikipedia - 31%
• Moodle - 17%
• Bookmarking sites - 8%
• Twitter, Skype & Facebook - 3%

Source:
Mitchell, N 2011, ‘Social media survey’, Australian Science Teachers Association.
Available: http://www.slideshare.net/1nbm/social-media-survey-june-2011


International Trends
in Education

Biggest impacts in 2011

Technology Infrastructure Content
Mobile Device Curriculum
Core Crowd Sourced


Biggest ideas
for Education
Digital literacy

What’s happening at the coalface and what does this mean for leaders?

Video: Digital Media: New Learners of the 21st Century - PBS


Online
Education
• Teachers supported by online education

• Bill & Melinda Gates Foundation & Pearson - philanthropic
donation of $3 million to develop 24 courses free to schools

• Underlying idea - common core online education which is aligned with
academic standards across 40 US States

• Software products for students - sales pitch vs research-based evidence


Crowd sourcing
curriculum
• Using open source technology and platforms can we perfect the
curriculum to maximise learning outcomes for all students?

Video: Nixty, Glen Moriarty, CEO – changing pedagogy


Mobile
devices
• Mobile devices are overwhelming corporate Australia with
information and demands...and teachers are next

• Managing workloads and being effective


Workshop
Session 1:
Mircoblogging -
Twitter & Tumblr


What is Twitter?
• Twitter is an online social networking and microblogging service that
enables text-based posts of up to 140 characters.
• A platform for broadcasting and listening to the communication
of others.

Posts
Your public
information

Profiles of
who you are
following

NSW Board of Studies - http://twitter.com/#!/NewsAtBOS

Twitter: key trends
• 1.8 million unique Australian visitors per month
• Twitter adoption is particularly high among the 45-54 year age group

The Department of Education and Training in Queensland - Independent School Educators - US and international -
http://twitter.com/#!/QLDDET http://twitter.com/#!/isenet

Step 1: Step 2:

You can now create a username. Then click
Add in your full name, email address and password in on the ‘Create my account’ button.
the white boxes provided. Click the ‘Sign up’ button.

Step 3: Step 4:

You will get an email notification to verify this is your You can now customise your Twitter profile and page.
correct email. Click on the link provided.

Twitter Glossary
Twitter Terms & Symbols Definition

Tweet Another name for a post or update.

Follow A subscription to someone’s Twitter account.

Follower Someone who is reading your tweets.

@ The ‘At’ Symbol or Mention: Using the symbol creates
a link back to a user’s profile and notifies them that
they have been mentioned in a tweet.

RT ReTweet: Republishing someone else’s tweet.

# Hashtag: Used to tag a keyword or a topic in a tweet.
Allows people to easily search for and find topic ar-
eas of interest.


Trends Map
Real-time mapping of Twitter trends across the world.
http://trendsmap.com

Twitter:
Professional Use
Video: How Rob Gell uses Twitter


Twitter: Classroom Use

William
Shakespeare Twitterature

“Did my heart love till now? Forswear it, “Ah, how I love women!No, not that OLD
sight!/ For I ne’er saw true beauty till this night.” woman. A new woman. I shall have no fun at
this party, thinking of this woman I love . . .”

“O my love, my wife! Death, that hath suck’d the “Found Fair Juliet. She’s dead, and definately
honey of thy breath Hath had no power yet upon not faking it! (Didn’t move when I poked her
thy beauty.” there.) Alas, I must drink this terrible brew.”


What isTumblr?
• Microblogging platform that allows users to post text, images, videos, links, quotes
and audio.
• Differs from other blogging platforms like Blogger and WordPress because content is
presented in bite-sized pieces that are easy to update regularly and on the go.

Tumblr: key trends

Source: Nielsen, State of The Media: The Social Media Report Q3, 2011

• Fastest growing - tripling its audience from a year ago

• Since 2007, 30 million blogs have been created with more than 40 million posts each day.

• Female teens - use Tumblr more than any other social network


Step 1: Step 2:

You will get an email notification to verify this is your
correct email. Click on the link provided.
Add in your email address, password and
URL name in the white boxes provided. Click
the ‘Start Posting’ button.

Step 3:
You can now customise
your own page.

How young
Australian’s
are
using Tumblr
Video: Young Australian’s using Tumblr


Key Features &
why it’s popular

http://artsandcrafts.tumblr.com/
http://icanread.tumblr.com/
http://scodoz.tumblr.com/

Workshop Session 2:
Rise of the iPad

• Tablet devices like the iPad are the fastest growing mobile devices
• Tablets owned by 8% of online Australians to triple to 24% by the end
of 2011 (Nielsen 2011)
• Digital reading is a new trend in education


Classroom
implications
Research study 1: iPad versus print - Miratech

• Debate on effectiveness of reading on an iPad versus in print
• Memory retention is 20% lower when reading from an iPad compared to print
(Miratech 2011)


• Readers are more likely to skim over articles on an iPad than in print

Strategy 1
To maximise memory retention, combine digital and print materials

Strategy 2
Use key takeaways in print-based materials

Task
changing
Research study 2: Frequent task changing - Professor Gloria Mark,
University of California

• People switch activities on average every 3 minutes (e.g. reading email or IM)

• Switch projects every 10 minutes

• Deep thought is difficult when switching so often

Strategy 1
Use bite size chunks highlighting of relevant information


Memory Retention
& Fonts
Research study 3: Memory retention and fonts - Princeton University

Difficult-to-read fonts increase memory retention

• Difficult-to-read fonts have greater recall and comprehension

• Improvement by 14% when difficult-to-read fonts are used


easy to read fonts hard to read fonts
“The fact that we can “The fact that we can
improve learning... with improve learning... with
an intervention an intervention

that costs no money and that costs no money and takes
takes basically no effort to basically no effort to

implement means that we implement means that we can
can potentially improve potentially improve education quickly
education quickly and and cheaply.”
cheaply.”

Strategy 1
Use hard-to-read fonts to improve memory retention and comprehension

Information
sources
Research study 4: Information sources - Betsy Sparrow, Columbia University

• Internet search engines have changed the way we remember information

• We forget things we are confident we can find online. Only focussing on
memorising information that we can’t retrieve digitally

• We are better able to remember where to find something online rather than
remembering the information itself

Strategy 1
Social bookmarking – a new tool to capturing knowledge and ideas both easily
searchable and discoverable.


What does
this mean for
classroom
practice ?
• To maximise memory retention, combine digital and print materials
• Use key takeaways in print-based materials
• Use bite size chunks highlighting of relevant information
• Use hard-to-read fonts to improve memory retention and comprehension
• Social bookmarking – a new tool to capturing knowledge and ideas both easily
searchable and discoverable


Q A
&


www.socialmediaeducationgroup.com
Call 1300 308 468
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The Complexities of Social Media, kids and the Classroom

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