Mike gives the first public viewing of tools for understanding the make-up of households served by municipalities in the North Sea Region and more widely in Europe. He shows how the European Service List, developed by Smart Cities, can be combined with information on local populations to predict service demand and target public sector services at the right people.

1. User-profiling for decision
making
Mike Thacker
1 July 2011

2. Something for Europe
• Consistent classification of LG services in
UK extended to Europe
• Customer intelligence analysed by service
• Clustering techniques applied by
geographers and used in the private sector
• Commercial and public sector insights on
communities
Way of LG understanding its customers
across NSR and wider Europe
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3. What is a service?
Identifier = PID = URI
Name(s) /Label(s)
Definition
Relationship to
other
definitions
Relationship
to resources

4. The Service List
One complete list: Local Government
• http://id.esd-toolkit.eu/ServiceList List
Service List (LGSL)
Norwegian Service
- -Kommuneforlaget
England
Scottish Service List
(SSL)

5. Service Grouping by “Function”
EU Functions List - http://id.esd-toolkit.eu/FunctionList/
....

6. Further reference on
service lists
What is a service Ten reasons to Standards for
list? use a service list classifying services...

7. Understanding service demand

8. Prediction of service demand
A propensity (index) breakdown for many
services and most functions (= groups of
services.
This expressed as Mosaic Global and
applied to all EU NSR countries and some
others.
Detail for Smart Cities municipalities.
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9. The unveiling – a preview
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10. High level citizen profiles
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11. Concentrations of citizen types
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12. Likely demand for each service
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13. Descriptions and data
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14. Further information
Mike.Thacker@esd.org.uk
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