BENEFITS OF EXPERIENCE CENTRES FOR B2B BUSINESSES

© 2021 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
Pune | Mumbai | London
An ISO 9001:2008 Company

Pune | Mumbai | London
An ISO 9001:2008 Company
BENEFITS OF
EXPERIENCE CENTRES
FOR B2B BUSINESSES

Technology
Centers
Customer
Experience
Workplaces
Factories
Retail
Domestic International
Socio-cultural
Experience
TECHNOLOGY &
EXPERIENCE
CENTERS
SPATIAL
BRANDING
EVENTS &
EXHIBITIONS
MUSEUMS &
PUBLIC SPACES

• An interactive space that offers an immersive brand experience.
• A showcase for products and services
• A dynamic, dedicated, customer-centric space where customers can enjoy a personalised journey as they
delve deeper into the brand and its business
• An effective way to:
connect with customers
build brand loyalty
ultimately increase sales
WHAT IS A CUSTOMER
EXPERIENCE CENTRE (CEC)?

Experience centres that drive customer engagement and education as well as build brand loyalty, are an indispensable tool
in modern marketing.
Experience centres are usually designed keeping in mind the varied needs of the customers and how the product would fit
into the same.
B2C experience centre is more straightforward as the direct consumer/user of the product is the main target audience.
B2B experience centres are more complex as other businesses and the clients of other businesses are to be taken into
consideration.
B2C customer experience centres give the visitors an experience of the product itself
B2B customer experience centres give the visitors an experience of the brand identity, philosophy and services.
DIFFERENCE BETWEEN B2B AND
B2C EXPERIENCE CENTRES

As the world becomes increasingly digitised, customer expectations of what brands should deliver keeps changing.
Customers look for highly personalised experiences.
To be competitive, businesses need to create and deliver a unique brand experience that speaks to the sensory, cognitive
and emotional.
In an experience centre, businesses can create personalised, multi-dimensional experiences for a positive response.
By offering an interactive space designed around tailored experiences complemented with personalised conversations,
potential customers are more likely to understand your brand, values and offerings.
Better still, they will feel that your business understands and cares about their needs.
A CASE FOR EXPERIENCE CENTRES

CECs can go a long way in not merely converting a prospect into a buyer, but also in building long-term
brand loyalty. CECs enable businesses to:
Build brand reputation
Showcase legacy and
achievements
Offer customised product
demonstrations
Demonstrate problem-solving
capabilities
Address complex purchasing
decisions

IN-SPACES is a part of Interics Designs, a multi-disciplinary creative design agency in India with proven expertise in
Brand Strategy, Brand Image Building, Graphic Design and Environment Branding. IN-SPACES has proven expertise and
considerable experience in Corporate office branding, Office space design, brand experience centers,
tech/experience centers and other space design.
HOW INTERICS IN-SPACES CAN HELP

When working on CECs, Interics IN-SPACES believes in planning every detail in advance, to create a winning experience.
Some essential design aspects we consider:
• Reflect the brand and values:
tell the story of the company, reflect what makes the company different - in a way that connects with the customer
• Make it all about the customer:
define different audiences and their needs, motivations and journey; provide a uniquely personalised experience
Design aspects covered in planning
CECs

• Plan the customer journey meticulously:
storyboard to identify every stage and give it a seamless flow; make it feel authentic and welcoming; map key
touchpoints to blend the physical space with interaction
• Use multimedia content:
digital installations, graphic design, tactile installations, sensory installations - use whatever it takes to create and
augment the experience
CECs

• Choose the right technology:
harness the power and interactivity of immersive digital technologies such as virtual and augmented reality; don't make it
gimmicky or complex; ensure it supports and improves the customer experience and fits seamlessly into the CEC journey
• Keep the future in mind:
design it so it can be easily updated and adapted, where content can be regularly reviewed. Future-proof the project
CECs

CONCLUSION
Planning an experience centre for your business? Contact Interics IN-SPACES.
With a blend of strategic planning, graphic design, interactive design, informative design and 3D
design, we create a unique package that tells a story, extends and elevates the brand experience, and
creates a ‘wow’ factor that is distinct, impressive and immersive.
Check out IN-SPACES’s impressive portfolio on www. smartexhibitiondesign.com

+91 9373273322
www.intericsdesigns.com
Connect with us
DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.

BENEFITS OF EXPERIENCE CENTRES FOR B2B BUSINESSES

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