CREATING A MEMORABLE TRADESHOW EXPERIENCE.pptx

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Pune | Mumbai | London
An ISO 9001:2008 Company

Pune | Mumbai | London
An ISO 9001:2008 Company
CREATING A MEMORABLE
TRADESHOW EXPERIENCE

Technology
Centers
Customer
Experience
Workplaces
Factories
Retail
Domestic International
Socio-cultural
Experience
TECHNOLOGY &
EXPERIENCE
CENTERS
SPATIAL
BRANDING
EVENTS &
EXHIBITIONS
MUSEUMS &
PUBLIC SPACES

TRADESHOW EXPERIENCE
In a fast-paced digitalized world, with an array of platforms to communicate and engage with prospects,
Trade Shows remain a valuable marketing tool for a variety of businesses in a wide range of industries.
Hence, they are valuable tools for both buyers and sellers alike.

Some of the many reasons for choosing to exhibit at a Trade Show include:
• Making Sales
The most important facet of trade show success. Achieving sales targets during tradeshows is the definition
of winning.
• Capturing Leads
Generating enough leads for the marketing funnel is a must so salespeople have leads to chase.
WHAT IS THE PURPOSE OF A
TRADESHOW?

• Analysing Your Competition
It’s important to know what your competitors are up to like the technologies they use and the marketing
approach they take.
• Engaging with Existing Customers
It’s important to keep building relationships with and offering benefits to existing customers as they are more
likely to invest in your new products and services.
TRADESHOW?

• Introducing new Products/Services
Your new products can end up benefiting both old and new customers. Participating in a tradeshow will give
you a better idea of the right customers for your new offerings.
• Account-based Marketing
Going into a tradeshow, with a plan of who you’d like to speak with can help you create a strategy that’s most
likely to convert them.
TRADESHOW?

• Gathering Feedback
Feedback helps you improve upon your services, sales and marketing efforts. You could even receive
revolutionary feedback that transforms your activities.
• Spotting Trends and Mutual Learning
It is important to spot new trends in advance in order to stay relevant and avoid a one-hit-wonder.
TRADESHOW?

• Workshops
With the participation of a large number of businesses in a tradeshow, it can be difficult to convert the received and
collected information into a concrete decision. This is why most tradeshows organize interactive and breakout sessions for
networking and for creating value for visitors.
• Workshops
Discussions and activities revolving around an industry theme or topic.
WHAT EXACTLY
HAPPENS AT A TRADESHOW?

• Breakout sessions
Usually conducted within a workshop, with smaller teams discussing smaller themes and comparing ideas.
• Media opportunities
These come at an extra cost, but a little bit of extra promotion can go a long way and get you some media attention and
increase interest.
WHAT EXACTLY

• Networking events
These are put together by certain trade shows and trade show partners for networking either during or after events.
• Awards
Some trade shows also honour people who have completed a particular time period of service in the industry, and those
that have achieved great things.
WHAT EXACTLY

• Speakers
These speakers are usually people with a lot of industry knowledge or a unique take on a particular subject and can pull
large crowds of people if they’re popular.
WHAT EXACTLY

Workshops
Breakout
Sessions
Networking
Events
Award
Ceremonies
Media
Interactions
Guest
Speakers

The most creatively designed tradeshow booths - usually by a creative branding agency - are normally the most popular
ones at the event. They tend to see a large number of visitors, generate a good number of leads, and have the biggest
impact on Social Media.
As the competition increases and more and more complex booth designs are made, you will need to work harder and be
smarter to find an edge that will draw crowds.
TRADESHOW BOOTH DESIGN

Some important design tips to make a bigger impact are:
• Make it interactive
Using tactile, multisensory, 3d Installations in your exhibition booth creates a more lasting image of your brand in the
visitor’s mind. It is easier for the visitors to create an association with the brand when they have active engagement
opportunities.

• Accurate placement of messaging is the key to Client Awareness
You will have to ensure that your key messaging is easily legible by placing it such that it is in the cone of vision of the
visitor. The content should be short, crisp and shouldn't exceed the attention span of a person who has visited several
booths before yours.
• Use the rule of ‘Less is More’
You should make good use of empty and negative spaces in your space design as well as graphics to maintain a visual
balance and keep your booth clean and inviting. Too many elements can create visual clutter and create instant
disinterest and confusion.

• Quality of your booth is the reflection of your brand
High resolution images, material and lighting quality are some of the most crucial points to keep in mind while executing
your stall. The colours, material, images, structural elements should all be precise and relevant to your brand.
• Keep the focus on your brand
The structure as well as the graphics should have a reflection of your brand. Each element should be inspired by the
visual equity and desired perception of your brand. The booth should have consistent branding to make your booth easy
to locate and identify.

• Lighting and highlighting
Using the correct amount of lighting to highlight and accentuate the important elements of your stall is very important.
Precise lighting can bring out the ‘wow’ element in the stall design and make your stall instantly stand out.

CONCLUSION
There are a number of factors that go into making a memorable trade show experience - something that can
only be done successfully by an experienced exhibition stand design agency.
Connect with INSpaces for all your international exhibition stall design, spatial branding and corporate
office branding needs. INSpaces is a division of Interics Designs - a multi-disciplinary creative design
agency in India - with extensive experience in Brand Strategy, Brand Image Building, Graphic Design, and
Environment Branding.

CONCLUSION
we are the corporate branding agency that executes projects to transform your office premises into a
physical manifestation of your brand. This ensures that when employees and visitors enter, they walk
through your brand. With a strong blend of graphic design, interactive design and 3D design, INSpaces uses
the complete package to tell a story that extends and elevates your brand experience and engenders a
distinct, impressive and inviting experience.
Have a look at INSpaces’ formidable portfolio at www.smartexhibitiondesign.com.

+91 9373273322
www.intericsdesigns.com
Connect with us
DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination, distribution or
copying of its images, concepts and content of any slide, is prohibited.

CREATING A MEMORABLE TRADESHOW EXPERIENCE.pptx

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