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Michael Gray
MichaelGray@OnlineBizSmarts.com
   1 Billion+ people are using Facebook
   300 million users on twitter
   80% of companies now use LinkedIn to
    find employees.
   It’s where many of your current
    customers are spending their time.
   It’s where ALL of your future customers
    are spending their time.
   52% of global population under age 30.
   Companies spend millions making their
    storefront look great.
   Don’t you want you customers to experience
    this?
   Does your website look like this?
   It should look like this
Google Search Universe




  The Galaxy You Want Your
  Website To Be




Your Website
Your
Website
   Set time limits
   Make a to do list
   Monitor via mobile
   Monitor via email
    (nutshellmail.com)
   Post just prior to peak times
   Go do what makes your company
    money!
   Facebook is a graphically presented
    relationship network
   Content should always have a picture or a
    video attached
   Aggressive selling is not tolerated
   Engaging content is everything
   Recommendations are golden(This applies to all social
    platforms)
       87% of people trust what others say about you
       14% of people trust what you say about you
Promote Other Businesses       Celebrate Other People

        Life Is Short             Dreams Come True

Believe in Things Bigger Than         You Matter
              Us
Back To Basics/Fundamentals        Surprising Twists

        Great Stories               Inspires Action

Funny or Humorous(Tasteful)          Tears of Joy

      Tears of Sadness                Surprises

Never, Never, Never Give Up     Be The Original You Are

      David Vs Goliath               Reminiscent
   Mobile accounts for 50% of global search.
   Websites must be mobile optimized.
   25% of Americans in the last month said
    they watched a short video….on their
    phone
   Mobile requires site specific SEO work.
   Google Places, Yelp, Angie’s List are places
    to be listed for mobile search optimization.
Mon        Tue        Wed        Thu        Fri
                            1          2          3




      6          7          8          9          10




      13         14         15         16         17




      20         21         22         23         24




      27         28         29
Brand Awareness                             Lead Generation
 and Reputation
                                        Customer Service
 Customer Development        Collect Feedback
                  Brand Loyalty


           Transition To Sales Funnel
                  Traditional Marketing &




                        Sale
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Technology Workshop -Social Media for Business 101

  • 2. 1 Billion+ people are using Facebook  300 million users on twitter  80% of companies now use LinkedIn to find employees.  It’s where many of your current customers are spending their time.  It’s where ALL of your future customers are spending their time.  52% of global population under age 30.
  • 3. Companies spend millions making their storefront look great.
  • 4. Don’t you want you customers to experience this?
  • 5. Does your website look like this?
  • 6. It should look like this
  • 7. Google Search Universe The Galaxy You Want Your Website To Be Your Website
  • 9.
  • 10.
  • 11. Set time limits  Make a to do list  Monitor via mobile  Monitor via email (nutshellmail.com)  Post just prior to peak times  Go do what makes your company money!
  • 12. Facebook is a graphically presented relationship network  Content should always have a picture or a video attached  Aggressive selling is not tolerated  Engaging content is everything  Recommendations are golden(This applies to all social platforms)  87% of people trust what others say about you  14% of people trust what you say about you
  • 13.
  • 14.
  • 15. Promote Other Businesses Celebrate Other People Life Is Short Dreams Come True Believe in Things Bigger Than You Matter Us Back To Basics/Fundamentals Surprising Twists Great Stories Inspires Action Funny or Humorous(Tasteful) Tears of Joy Tears of Sadness Surprises Never, Never, Never Give Up Be The Original You Are David Vs Goliath Reminiscent
  • 16. Mobile accounts for 50% of global search.  Websites must be mobile optimized.  25% of Americans in the last month said they watched a short video….on their phone  Mobile requires site specific SEO work.  Google Places, Yelp, Angie’s List are places to be listed for mobile search optimization.
  • 17.
  • 18. Mon Tue Wed Thu Fri 1 2 3 6 7 8 9 10 13 14 15 16 17 20 21 22 23 24 27 28 29
  • 19. Brand Awareness Lead Generation and Reputation Customer Service Customer Development Collect Feedback Brand Loyalty Transition To Sales Funnel Traditional Marketing & Sale

Notas del editor

  1. Clients are checking out your online credentials to see if they want to hire you. Hopefully you online presence looks as good as your face to face experience.
  2. Clean and simple call to actions
  3. Clean and simple call to actions
  4. Affinity -
  5. The right mix for your business – Every business is different and requires a different mix.