Social Media Strategy For Mortgage and Real Estate Agents

1. Michael Gray
OnlineBizSmarts.com
520-548-1970
@MikeOnSocial

3.  1.2 Billion+ people are on Facebook
 300 million registered tweeters on twitter
 80% of companies now use LinkedIn to find
employees.
 It’s where many of your current customers are
spending their time.
 It’s where ALL of your future customers are
spending their time.
 52% of global population under age 30.

5.  Website
 YouTube
 Google +
 Facebook
 Pinterest
 LinkedIn

6.  Consistent Quality Graphics
 Consistent Descriptions w/Keywords
 Say what you do not who you are or your title.
 Automate
 Monitor & Respond

7.  Consistent
 Targeted
 Relational
 Quality
 Measure and Adjust
 Consistent

8.  Mobile accounts for over 50% of global search.
 Websites must be mobile optimized.
 25% of Americans in the last month said they
watched a short video….on their phone
 Mobile requires site specific SEO work.
 Google Plus Local is the single most important
page after your website.

9.  1 Billion Monthly Users
 100 Hours of Footage Upload Every Minute
 2nd Largest Search Engine
 3rd Most Visited Website in The World
 6 Billion Hours of Video Watched Per Month

10.  Camera
 Phone
 Mic
 Google Hangout on Air
 Mic
 Webcam
 Surroundings
 Record Audio for Podcast

12.  Identify a keyphrase to make your video for.
 Add the phrase to the beginning of the title, to
the description and tags.
 Make a video people want to watch.
 First 5 seconds grab them with:
 What are they getting from the video?
 Why is it important?
 Don’t be boring!

13.  Start With upload to Youtube
• Publish to social
 Post in your blog
• Publish to social
 Send in Newsletter
• Publish to social
 Upload to Facebook
• Publish to social
 Upload to Vimeo
• Publish to social
 Upload to Google +
• Publish to social
 Upload to Vine
• Publish to social
 Dailymotion.com
• Publish to social
 Share on Viddler
• Publish to social
 Flickr.com(90seconds or less)
• Publish to social
 Share on Metacafe
• Publish to social
 Share on Blip.tv
• Publish to social
 Share on Viddler
• Publish to social
 Share on Redit
• Publish to social
 Post to Instagram
• Publish to social
 Submit to Stumbleupon
• Publish to social
 Upload to Pinterest
• Publish to social
 Upload to Vevo
• Publish to social
 Upload to Veoh
• Publish to social
 Upload to Tumblr
• Publish to social
 Link to Slideshare
• Publish to social
 MAKE A NEW VIDEO

15.  Advanced Search for Strategic Partners
 Start Advanced Search
 Set the search to your desired location parameters
 Refine you search
 Save the search with weekly email
 Instant Lead List.

16. https://www.facebook.com/OnlineBizSmarts
https://plus.google.com/+Onlinebizsmarts
https://twitter.com/onlinebizsmarts
http://www.linkedin.com/company/the-s-m-a-r-t-group-llc
http://www.pinterest.com/onlinebizsmarts/
http://www.youtube.com/user/SMARTGroupAZ