The document outlines the 11 steps in the research process and applies them to understand Ishant's problem. It begins by defining the research problem as determining Ishant's specific issue, which is suspected to be dyslexia based on his symptoms. The objectives are then set as understanding dyslexia and how to help Ishant. Exploratory research is chosen as the design. Primary data will be collected through a questionnaire administered to Ishant's parents, brother, and teachers. The findings will then be analyzed and reported to understand Ishant's issue and how to address it.

1. Steps in Research Process

2. Step 1 – Selecting the research topic Basic Step in research Research is possible in Marketing, banking insurance, transport, export etc For e.g.: In marketing we have areas of research such as product research, price research, consumer behavior research, packaging research, promotion research etc. Primary decision in a research process is to select the research area.

3. Our Topic of Research IshantAvasti – Problem Child from TaareZameen Par

4. The case IshaanNandkishoreAwasthi, the story's leading character, is an eight-year-old boy who dislikes school and fails every test or exam. He finds all subjects difficult, and is belittled by his teachers and classmates. Lets assume that Ishant’s parents have appointed you as Ishant’s Mentor and Guide. Your task is to help him in his academics and help his parents to understand his problem. The first step you need to take is to conduct a research on Ishant’s problem and then suggest a solution to the parents.

5. Step 2 - Define the research problem The second, and the most important step in research: “A problem well-defined is half solved” Nature of the problem determines the type of study to conduct. Symptoms, for example, declining sales, profit, market share, or customer loyalty are not problems. Ishant’s Problem is not Lack of interest in studies, Misbehavior at home, Lack of focus, A problem child, Very mischeavious etc, they are symptoms.

6. A research problem must be accurately and precisely defined, otherwise the task of designing a good research is difficult. Marketing problems may be difficulty-related or opportunity-related. For both, the prerequisite of defining the problem is to identify and diagnose it. Conduct situation analysis. It provides the basic motivation and momentum for further research.

7. Get the right answer to the question: “What exactly do Ishant’s Parents want or need to know?” The basic question to address is: “What is Ishant’s Problem?” The symptoms which show that Ishant has a problem are: Lack of interest in studies, Misbehavior at home, Lack of focus, A problem child, Very mischeavious,

8. In the same way a company’s Problems may become apparent from: deviation from the business plan, company records and reports, customer complaints and grievances, conversations with company employees, and observation of inappropriate behavior or conditions in the firm; the success of the firm’s competitors, and published materials reporting issues such as, changes in market or environmental trends, new government regulations, anticipated changes in the economy, etc.)

9. Once the symptoms of a problem are detected.. Conduct some initial fact finding to determine the nature of the true problem. Talk to others about the problem and conduct a preliminary literature search on the topic.

10. In the initial stage, a problem may be recognized in a very broad and general form only. This may restrict the research program from being comprehensively designed. Both the researcher and the marketing manager (or the research client ) need to work together to formulate the problem into a precise and definite statement. This fact-finding exercise helps the researcher to refine his educated guess to a more accurate problem statement.

11. So In the case of Ishant: Prof Nikumb speaks to Ishant’s Parents, brother, friends and other professors. He discovers that he is finding it difficult to read and write. Thus he comes to a conclusion that he might be suffering from Dyslexia

16. Step 5: Specify the information required. After defining the problem the researcher must determine what kind of information will best meet the research objectives. Secondary information – Information that is readily available. E.g. - Internet, Magazines, books, Primary information – Information that needs to be found by conducting Survey, Observation or experimentation

17. Step 6: Design the method of collecting the needed information. Marketing research information may be collected in many ways: via mail, telephone, fax, Internet, or personal interview. using consumer panels, consisting of individuals who have agreed to provide purchasing and media viewing behavior.

20. Step 8: Decide on the sampling design. Selecting the target audience The researcher must determine the criteria that would enable a respondent to take part in a study. The sampling design must result in the proper sample of respondents being selected. Different sampling designs are available to researchers.

21. Step 9: Manage and implement the data collection. The researcher must properly manage and oversee the data collection process. If interview method is used, the researcher must train interviewers and develop procedures for controlling the quality of the interviewing. [This is not necessary if survey methodology is used, where the research instruments are completed by the respondents. ]

23. The analysis plan follows from the research objective of the study.