The document discusses the five key components of effective advertising: command attention, showcase benefits, prove benefits, persuade people, and call to action. It emphasizes showcasing unique benefits and results over features to solve customer problems. Good headlines command attention and portray benefits. The content then proves benefits and establishes credibility before persuading customers and enacting a call to action. All components are needed for a complete advertisement.

1. E-Learning Marketing System
Does Your
Advertising Pop?
www.smartmarketingsolution.com

2. Make it Pop!
There are 5 major
components to good
advertising copy:
(The order of these
is essential to
success)
Command Attention
Showcase Benefits of
Products/ Services
Prove the Benefits
Persuade People to
Embrace the Benefits
Call to Action
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3. Advertising
is sales in
print.
So, you
need to
think
about
the
unique
benefits
your
products/
services
offer and
showcase
that in a
persuasive
way.
You need
to
emphasize
results, not
features.
Make it Pop!
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4. Make it Pop!
This is usually accomplished with the headline.
You need an attention-getter that makes people want to
know more about your products/services.
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5. Make it Pop!
The best headlines give a vivid portrayal of the
benefits or show how a problem can be avoided
with your products/services.
The headline is the advertisement for the
advertisement.
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6. Make it Pop!
You have to
showcase the
benefits of your
products and
services and,
more
importantly,
show how they
will solve or
prevent a
problem.
They need
to know
what’s in it
for them.
Include useful,
factual and
clear
information to
show precisely
what the
benefits are and
how they are
going to help
the customer.
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7. Make it Pop!
This is where you prove what the
advertisement is offering.
You need to establish you have a
method to deliver.
Consider information that
establishes credibility and past
performance.
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8. Make it Pop!
You need to add compelling reasons
for your potential customers to
purchase your products/services.
Use a hard sell approach and create
scarcity.
This will enact your potential
customers to feel like they have to
act now.
Which leads into the last
component.
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9. Make it Pop!
There are lots of ways to get potential customers excited about ordering
and help them feel like they are getting an amazing deal.
Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited
time price…the list goes on.
They need to check out your site, sign up for your newsletter, purchase
your products, contact you about services…something.
You need to compel your potential customers to DO something.
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10. Good advertisements include all of these
components and are not complete without
any of them.
You can sit down and think through any one of
these components, then figure out how to best
place them together for the most effectiveness.
Make it Pop!
www.smartmarketingsolution.com

11. Make it Pop!
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We can help you with this
too. Try our FREE test drive
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business at….
Watch our business-altering video titled The 3
Biggest Lead Generation Mistakes Small Businesses
Make... And How To Overcome Them All.