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1. Managing Your Mobile
Enterprise
Presented by Drew Ramsey
Product Manager & Mobile Strategist
Smart Online, Inc.

2. Agenda
• Smart Online
• Early Adopters
• Today’s Mobile App Development Challenges
• The New Paradigm
• Example
• SmartOn Mobile Platform
• Questions

3. Smart Online Overview
• Mobile software solutions
• Creation, deployment, and management of custom
mobile applications
• Robust enterprise infrastructure
• Secure Cloud-based environment
• Provide Consulting and design services to our clients

4. Early Adopters
• Media companies
– CNN, The Weather Channel
• Social media giants
– Facebook, Twitter, LinkedIn
• Large Retailers
– Best Buy, Amazon

5. Today’s App Development
Challenges
Cost Time
$30K - $100K+ 3 – 6 months
External Platform
Vendors Fragmentation
No Control iOS / Android / RIM
Typically, difficult to re-use or re-purpose apps.

6. Today’s App Dev/Strategy
Challenges
• One App for One Platform = Missed Audience
• One App for Multiple Platforms = $$$$$$
• Outsourcing Development = No Control
• In-House Development = Lack of Expertise

7. “One App for All” Syndrome
Customer
Org Info
Support
Social Media Website
Scavenger RSS Feeds
Hunt
Videos
Sales
Tracking
Marketing
Donations Campaigns

8. The New Paradigm
• Rapid creation of rich native apps to iOS/Android
– No templates; use proven library of functions
• Take control inside your organization
– Subject Matter Expert vs. App Developer
– Manage ongoing content from CMS
• Use existing infrastructure
– Database, RSS Feeds, Social Media
• Multiple Applications
– Take advantage of short term fads or events

9. Managing Apps
Role and Permission based access
IT
Sales
Marketing
Social Media
Graphic Designer
R&D
HR

10. Re-usable Functions
• Why can’t you quickly reuse native code to
configure new apps?
• Example
– Using “Object Finder” two completely separate and
distinct use cases are created

11. Object Finder

12. Fan Finder – object finder

13. Scavenger Hunt – object finder

14. Scavenger Hunt – object finder

15. Scavenger Hunt – object finder

16. SmartOn Mobile Platform
• The Platform for Subject Matter Experts
– Creation process with Knowledge Base and Best
Practices built in
– Reusable functional modules for iPhone & Android
• Library of Modules grows with our customers
– Visual Interface Designer
– Real-Time content publishing
– Third Party Integration
– Back-Office Management with Roles and Permissions
– Analytics

17. Ideation RFI-RFP Development Testing Release
4-6 months
Graphics Designer Marketing SW Programmer – Apple SW Programmer – Java Test Engineer
IT Dept
Business Unit
~1 month
Graphics Designer Marketing

18. How can you get started?
• We will meet you where you are…
– Mobile strategy consulting
– Mobile app development
– Mobile website development
• Sign up for a 30 minute consultation today
• Email robert.hancock@smartonline.com or call
him at 919-237-4225 to set this up