2. Advertising Industry
Photography is a vital part of the
advertising industry. It is used mainly
for advertising on billboards, on the
side of busses, bus stops etc. It is very
powerful because it is usually the first
thing someone will see when they see
an advertisement and quite often the
last thing they will remember. When
photographers take images for an
advertisement they have to be
absolutely clear about the message
the company want to convey, how
they can make the photo sell the
product. Unlike with TV adverts, they
only have one image to sell their
product so the photograph has to be
the best it can be to sell the product.
3. Fashion Industry
Photography in the fashion industry is
used to advertise clothes in things such
as magazines, catalogues, websites
etc. It is the photographers job to
make their photos eye catching and
illustrate the intended design. Certain
clothing brands have a specific way of
making clothes and this must be
shown in the photos. Quite often
certain items of clothing will be shown
on celebrities to increase the appeal to
the audience because of the celebrity
appeal. Basically someone who works
in fashion photography, their job is to
use their skills to promote a company’s
clothes to the best they possibly can.
4. Music Industry
Photography is used in the music
industry for things such as music
magazines, photos of musicians/bands
are used for front covers/articles as an
accompanying image from the text. It is
a chance for a music artist to get their
face seen so they try and look their
best. Also it is used for things such as
promoting festivals and concerts. A lot
of music photographers go to festivals
and gigs and take pictures during live
shows and use them in magazines and
on websites to promote them. Also
some photographers may take their
own photographs to use in a portfolio
or website.
5. Sports Industry
Photography is used in the sports
industry for things such as football
magazines or websites such as sky
sports or bbc sport. Quite often a
photographer will go to an event such
as a football match or an F1 race and
take pictures of the players/drivers
and also of the crowd, the
stadium/track, staff and other things
to use for articles. For big events such
as the world cup or the olympics,
photographers will have to be at their
very best to get hired to take pictures
because they are once every four
years events and the photos need to
be at their best. The main skills
involve being able to capture he
action of the event and take action
shots to show the intensity of the
sport. The best sports photographers
try and capture the facial expressions
of the people taking part to show the
emotions they feel whilst in the sport.
6. Photo journalism
A photo journalist would most likely
work for a news company or possibly
freelance, their role would be to look
at a news story and take photographs
to be used on the news and in
newspapers, for example they may
have to take pictures of someone who
is involved in a news story and would
either return to the news company
with the photos or try and sell it to a
news company. They may also work for
a magazine or a website and would
take different kinds of photographs for
news stories relating to those
magazines. The main skills involve
being able to tell a news story through
photographers rather than just taking
photographs, they have to give
meaning to the photographs.
7. Fine Art Photography
Fine art photography is basically when
the photographer takes photographs
purely for the way they look, they would
go somewhere where there are plenty of
good views and set up shots and use the
camera to create their vision. Unlike
most other types of photography, fine
art photography doesn’t have to sell a
product, or tell a story, it just needs to
look good. Photographs may go to
different types of places for
photographs, they may have an album in
the mountains and one in a big city. Most
of the time they will try to fit as much as
they can into a photograph but still
follow some of the rules of photography
such as the rule of thirds to make it look
as good as possible. They usually work
freelance and have a website/blog with
their photos on and will try and sell them
to people for good amounts of money.
