1. Salford City College
Eccles Centre
Creative Media Production
Use of text: The only text in the graphic is the ITV1 used, it appears about 7 seconds in and lasts until the
(Title, Credits, animated captions, stings, end of the graphic. Idents don’t tend to use much text so that’s why there is little text in this
indents, interactive menus, web banner) graphic.
Brief description: At first we see a dodgem cars arena with nothing happening; about a second later two of the
What do you see? dodgems move out into the middle and avoid each other then spin around in the centre. Then
all of the other dodgems move into the centre and start spinning around and bumping into
each other. It looks more or less the same for most of it until two dodgems in the centre bump
into each other and lift up into the air slightly. Then the dodgems break off and are just left
spinning in the background. 7 seconds in, the ITV1 logo appears on the left hand side of the
screen. The lights on all the dodgems are flickering throughout the graphic. This is all made to
be eye catching and visual because of the amount of movement and bright colours in the
graphic, it will help hold the viewers attention because it looks quite mesmerizing.
Techniques used: The only one really used is movement and there is a lot of it because it’s the main focus. The
Animation, Visual Effects, Colour Rendering, bumper cars all constantly move and basically create a dodgems game. The movement is there
Graphics, Movement to be eye catching because of the bright colours and the amount of movement there is, it
holds the viewers attention.
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2. Salford City College
Eccles Centre
Creative Media Production
Advanced techniques: Rotation is used when the dodgem cars spin around, it happens a lot in the graphic. It is done
Blur, Sharpen, Distortion, Rotation, Opacity to make the lights around the car flicker more and be more visual and catch attention.
Technical comments: Video Format = PAL, Screen Ratio = 4:3, Resolution = Standard Definition, Frame rate = 25 fps,
Video Format, Screen Ratio, Resolution, Compression = Xvid
Frame rate, Compression
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
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3. Salford City College
Eccles Centre
Creative Media Production
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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