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Social Media Breakfast Maine
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What is SEO and Real Time Search? Kasi Gajtkowski – Hall Web Services @kasi_marie [email_address]
Definition of SEO ,[object Object],[object Object],[object Object],“ Giving your website the best possible chance to be found in a search related to your business.”
How do search engines work? When you go to Google... (Kasi's non-technical definition) 1. You enter your search query 2. Query hits Google's database (copy of the internet) - Database built by search engine spiders or “bots” (software) 3. Algorithm applied to find the most relevant web pages 4. You get your SERPs (Search Engine Results Pages)
So how does it rank? ,[object Object],[object Object],[object Object]
Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/alcomm/217097889 /
SEO Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],SEO just helps tell search engines what your site is about!
SEO IS ONLY HALF THE BATTLE
Real Time Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Explosion of social media = people want to know NOW
Real Time Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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What is-seo-smbme

  • 1. What is SEO and Real Time Search? Kasi Gajtkowski – Hall Web Services @kasi_marie [email_address]
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  • 3. How do search engines work? When you go to Google... (Kasi's non-technical definition) 1. You enter your search query 2. Query hits Google's database (copy of the internet) - Database built by search engine spiders or “bots” (software) 3. Algorithm applied to find the most relevant web pages 4. You get your SERPs (Search Engine Results Pages)
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  • 7. SEO IS ONLY HALF THE BATTLE
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