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Emerging Social Media Practices by Product Companies  #smcmum 7th May 2011, Mumbai
INTRODUCTIONS Sahil Parikh Nitin Jain Sahil Khan Moderated By: Lavin Mirchandani Emerging Social Media Practices by Product Companies
Introduction ,[object Object]
DeskAway: project collaboration & track service
SaaS/ Cloud
 Target Market – Teams,[object Object]
 Serving Super Premium Grade Ice creams.
 Helping Customers make their own ice creams using Cold Stone.
Building an Experience around Ice Creams.,[object Object]
Key Objectives ,[object Object]
 Create Awareness or Lead Generation
 Conversations in a virtual world
 Aligning with people with like-minded interests
 News wire,[object Object]
To increase brand encounter
To engage current and new fan base
This was done through good creative’s and a healthy social media strategy  ,[object Object]
STRATEGICALLY SPEAKING Emerging Social Media Practices by Product Companies
Strategy ,[object Object],or a party (unless you want to ‘pick up’ a chick  ?) ,[object Object],[object Object]
Aligning what you do and wish to achieve with the operations within?
 Stakeholders?,[object Object]
Tactics: Tools and Platforms  ,[object Object],productivity, email overload, success stories etc. ,[object Object]
 Google analytics and UTM, Hootsuite,[object Object]
Tactics: Product Launches
Tactics: Feedback + Candid
Tactics: Inside Scoop
Tactics: Slurrp Campaign  Creative’s
WORKED/DID NOT Emerging Social Media Practices by Product Companies
What worked and what hasn’t? ,[object Object]
 Twitter has given us 5-7% of our total traffic in the    last 2 years. 9-12% converted. ,[object Object],   from blogs/referring site.
What worked and what hasn’t? ,[object Object]

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