Moving Beyond ‘Bubble’ Communication Katy Howell (Immediate Future) - Dipping toes in Twitter and trialing Facebook are a great start, but for social media to have impact, brands need to take the plunge. Funnelling communities, mapping to business ROI and extending the communications beyond seeding promotions.

1. Beyond bubble
communications immediate future.

2. Reach
Popularity
Frequency
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3. 178,000
fans 55,000
views
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7. Picture of papers
• It is not what you say that has power....
73% of online shoppers agree that
• Influencers the opinions of "people like me" are
the most trusted
• Passions Product recommendations from
friends are twice as influential as
• Behaviours product recommendations from
merchants (46% vs. 24%)
www.ripple6.com/marketing/ecommerce.html
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8. “Two-thirds of the economy
influenced by third-party
recommendation”
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10. Picture of tribes
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11. Hostess with the...
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12. When two tribes go to...
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13. Understand behaviours
Bargains
Hunter
Information
Gatherer
Advice
Collaborator
immediate future.

14. A simple tweak
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15. Funnel the community
Awareness
Sharing
Advocacy
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