A new SMi Group masterclass coming to London next April in association with AEI Saudi

1. www.smi-online.co.uk/business-saudi-defence-security.asp
Register online and receive full information on all of SMi’s conferences
Register online or fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
GROUP DISCOUNTS AVAILABLE
SMi MASTERCLASS SERIES 2016
SMi Presents their Exclusive Masterclass on
How To Do Business In The
Saudi Arabian Defence
And Security Arena
About The Masterclass:
For many defence companies expansion to the middle
eastern market is potentially lucrative but initially
challenging.
As the fourth largest defence and security market in the
world, this is a market with untapped potential in terms of
any defence and security sales and marketing strategy.
This Masterclass will tell you how to effectively engage with
the Saudi defence and security sectors and thus exploit
procurement opportunities. Saudi is a challenging market,
but for those that succeed there is great earning potential
and the opportunity to establish your company in a
profitable market.
MC 467
2016
22ND
CENTRAL LONDON
MAR
Why you should attend:
• Learn how to enter and develop business
potential in the Saudi defence and security
market
• Understand unique traits in the Saudi defence
market to maximise profitability
• Expand your company's global footprint and
regional influence
• Discuss the critical barriers to entry and how to
overcome these to maximise effectiveness
BOOK BY 29TH JANUARY TO SAVE £100
BOOK BY 29TH FEBRUARY TO SAVE £50
@SMiGroupDefence
Maximise Your Business Potential In
The Lucrative Saudi Arabian Market

2. www.smi-online.co.uk/business-saudi-defence-security.asp
Register online and receive full information on all of SMi’s conferences
Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
GROUP DISCOUNTS AVAILABLE
12.30 Registration and Coffee
13.00 Opening Remarks and Introductions
13.10 Session 1
Saudi Business Fundamentals
• Market Scale & Background
• Your RTM and Saudi Siloisation
• The Partner Matrix
• Presence & Patience
13.50 Session 2
Saudi Defence & Security Landscape
• MOD
• SANG
• MOI
• CNI Sector
14.30 Coffee
15.00 Session 3
Saudi Defence & Security Ecosystem
• The Saudi Partners
• The Foreign Players
• Network, Network, Network
• Impact of Current Affairs
15.40 Session 4
Logistics and Next Steps
• Receiving Payment
• Realistic Expectations
• Planning & Strategy
• Next Steps
16.30 Q&A and Closing Remarks
16.45 End of Masterclass
HALF DAY PROGRAMME
About Your Masterclass Hosts:
AEI Saudi’s innovative market entry approaches and low cost, low risk, life support services have enabled
over 200 client companies, both SMEs and global players, to do more in the Kingdom. From something as
simple as a multi entry visa to a multi year, end to end, logistics solution for a dozen staff - we know how to
get it done in Saudi.
Adam Hosier co-founded AEI Saudi in 2012, a company whose sole purpose is to open the Saudi market to
foreign companies. The board of AEI Saudi including Adam have a combined half century’s experience of
winning business in the Kingdom with particular expertise in the defence and security sectors.
Jim Tanner has considerable Saudi defence and security experience. As an Army Brigadier General he was
Senior British Advisor to the SANG and awarded the Order of King Abdulaziz for services to the Kingdom. His
unique expertise lie in defence and security in Saudi Arabia and in particular, working with the Saudi Arabian
military organisations

3. If you have any further queries please call the Events Team on tel +44 (0) 870 9090 711 or you can email them at events@smi-online.co.uk
HOW TO DO BUSINESS IN THE SAUDI ARABIAN DEFENCE AND SECURITY ARENA
Tuesday 22nd March 2016, Central London
4 WAYS TO REGISTER
POST your booking form to: Events Team, SMi Group Ltd, 2nd Floor
South, Harling House, 47-51 Great Suffolk Street, London, SE1 0BS, UK
www.smi-online.co.uk/business-saudi-defence-security.asp
FAX your booking form to +44 (0) 870 9090 712
PHONE on +44 (0) 870 9090 711
Payment: If payment is not made at the time of booking, then an invoice will be issued and must
be paid immediately and prior to the start of the event. If payment has not been received then
credit card details will be requested and payment taken before entry to the event. Bookings within
7 days of an event require payment on booking.
Substitutions/Name Changes: If you are unable to attend you may nominate, in writing, another
delegate to take your place at any time prior to the start of the event. Two or more delegates
may not ‘share’ a place at an event. Please make separate bookings for each delegate.
Cancellation: If you wish to cancel your attendance at an event and you are unable to send a
substitute, then we will refund/credit 50% of the due fee less a £50 administration charge, providing
that cancellation is made in writing and received at least 28 days prior to the start of the event.
Regretfully cancellation after this time cannot be accepted.
Alterations: It may become necessary for us to make alterations to the content, speakers, timing,
venue or date of the event compared to the advertised programme.
Data Protection: The SMi Group gathers personal data in accordance with the UK Data Protection
Act 1998 and we may use this to contact you by telephone, fax, post or email to tell you about
other products and services. Unless you tick here □ we may also share your data with third parties
offering complementary products or services. If you have any queries or want to update any of
the data that we hold then please contact our Database Manager databasemanager@smi-
online.co.uk or visit our website www.smi-online.co.uk/updates quoting the URN as detailed above
your address on the attached letter.
Unique Reference Number
Our Reference LV MC467
Terms and Conditions of Booking
DELEGATE DETAILS
Please complete fully and clearly in capital letters. Please photocopy for additional delegates.
Title: Forename:
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ACCOUNTS DEPT
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Payment must be made to SMi Group Ltd, and received before the event, by one of
the following methods quoting reference MC467 and the delegate’s name. Bookings
made within 7 days of the event require payment on booking, methods of payment
are below. Please indicate method of payment.
□ UK BACS Sort Code 300009, Account 00936418
□ Wire Transfer Lloyds TSB Bank plc, 39 Threadneedle Street, London, EC2R 8AU
Swift (BIC): LOYDGB21013, Account 00936418
IBAN GB48 LOYD 3000 0900 9364 18
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PAYMENT
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□ Please contact me to book my hotel
Alternatively call us on +44 (0) 870 9090 711,
email: events@smi-online.co.uk or fax +44 (0) 870 9090 712
FUTURE MASTERCLASSES
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MASTERCLASS PRICE
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MASTERCLASS FEE
Ⅺ Masterclass £599.00 + VAT £718.80
VAT
VAT at 20% is charged on the attendance fees for all delegates.
□ Book by 29th January 2016 to receive £100 off the masterclass price
□ Book by 29th February 2016 to receive £50 off the masterclass price
EARLY BIRD
DISCOUNT