Basis Omniture

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What is Omniture? ,[object Object],[object Object]

How is it different from webtrends? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The analytics market place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mid Market Mix of page embedding & logs Medium-to-large sites Price: volume based Minimum investment: $6-15k / year High end Page embedding Cross domain tracking Comprehensive metrics For large enterprises / sites Price: volume based Minimum investment: $20+k / year Low end Mix of page embedding & logs Small-to-medium sites Price: volume based Minimum investment: $0-3k / year

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Embarking on a web analytics project

The Conversion Funnel 100 35 20 10 2 First time visitor Repeat visitor Newsletter subscriber Active member Donor Etc.. Registered member micro micro micro micro macro

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Basis Omniture

1. Omniture Overview

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21. The Conversion Funnel 100 35 20 10 2 First time visitor Repeat visitor Newsletter subscriber Active member Donor Etc.. Registered member micro micro micro micro macro

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23. Editorial management – Content groups

24. Editorial management – Keywords

25. Editorial management – keywords

26. Inform architecture / navigation

27. Inform design

28. Inform marketing - Cross linking

29. Inform marketing - Campaigns

30. Inform marketing - Keywords

31. Inform marketing - Internal campaigns

32. Inform partners / donors

33. Inform management

Basis Omniture

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