This presentation shows how to properly create a Facebook page, step by step. Properly create your page, making sure to complete all available fields. This will improve your page's SEO, making it easier for users to find your page.
It also includes an introductory explanation of Facebook Page Insights. 2013
2. "This 'telephone' has too
many shortcomings to be
seriously considered as a
means of communication."
William Orton, president of
Western Union, in 1876, when
Alexander Graham Bell tried to
sell the company his invention.
3. “Visionaries see a future of telecommuting
workers, interactive libraries and multimedia
classrooms. They speak of electronic town
meetings and virtual communities. Commerce
and business will shift from offices and malls to
networks and modems. And the freedom of
digital networks will make government more
democratic.
Baloney.”
~ Clifford Stoll, U.S. astronomer and author.
4. 90%+ of time spent online is on Facebook!
Traditional marketing channels are shrinking
Despite this, advertising costs remain the same
Your business must follow the customer!
Why use facebook for marketing?
5. 1,000,000,000 ACTIVE USERS
That’s about 30X the population of Canada
42,000 between Thessalon & Sault Ste. Marie
18+ million Canadians use Facebook
Why use facebook for marketing?
6. 1,000,000,000 ACTIVE USERS
That’s about 30X the population of Canada
42,000 between Thessalon & Sault Ste. Marie
18+ million Canadians use Facebook
That’s 75%!
7. How facebook works...
The News Feed
95% of
engagement
happens here!
This is where you
want to be.
There are 2 ways
to get here...
Organic
Paid
8. How facebook works...
The News Feed
You can have 5000
friends and ‘Like’ as
many pages, brands,
products as you wish!
Facebook can’t
possibly display all of
this content in the
news feed.
39. Use Facebook as your business
You can interact with other businesses
Things to keep in mind...
° You are representing your brand
° Be tactful, you are posting on another brand’s page!
(Never blatantly request people to like your page, become a customer, etc)
° Clicking ‘LIKE’ will never upset a page owner, and will
also leave a link to your page.
48. Facebook Timeline Tips1. Upload a cover photo*
Cover photo dimensions are 851 x 315 pixels.
2. Use a clearly branded profile picture
Use a high-quality image that scales from 180 x 180 pixels
to 32 x 32 pixels thumbnail image. Your profile picture
follows your business or organization on Facebook as a
thumbnail image in news feed stories, ads, and featured
stories.
3. Pin a post each week
Pin an important story to the top of your Page each
week. Posts can stay pinned for up to seven days.
4. Arrange your views and apps
Choose the other three views and apps you want to
appear by default on your Page. You can include up to 12
views and apps.
49. Facebook Timeline Tips
5. Combine targeting with boosting
This will ensure that you are only paying for your target demographic
to see this post. Why pay for people in Florida to see your posts?
6. Manage your Page through the admin panel
Use the admin panel to view Page Insights, keep track of
new activity and respond to personal messages.
*Cover photos rules:
Cover photos can't be deceptive, misleading, infringe on anyone
else's copyright.
You may not encourage people to upload your cover photo to their
personal timelines.
Cover photos may not include images with more than 20% text.
50. Common Mistakes
- Using the “Ron Popeil” method.You can’t “set it and forget it”!
- Posting frequency (1-2 posts/day MAX)
- Linking Twitter to Facebook NEVER DO THIS!!!!
- Only text posts (Use a variety of images, video, links etc.)
- Too much text...people hate reading!
- Being inconsistent
- Failing to respond to users
- Using personal profiles for business.
- Only 27% of ‘fans’ a business to have ANY access to their information.
- Focusing on the number of ‘fans’ you have
• WELCOME • My background o I spent 13 years of my life in the Chippewa Correctional Facility…as an employee. After approximately 3 days on the job, I knew that I wasn’t going to spend the rest of my life in that environment. I always felt that I had so much more to offer, if I just got the chance. o My background in marketing is largely as a consumer and I never want to lose that perspective. ♣ I would enter a business and immediately think of the ways that they could improve, and also note things they did right. I didn’t even own a computer until I was the age of 30, and didn’t have a cell phone until 3 years ago. (My wife wishes that I didn’t have one now, but that’s an issue for a different kind of session.) My point being, don’t think that you can’t get up to speed if you want to get educated quickly o For 100 years business only had one option for communicating to consumers. Talking AT you via traditional media channels. o This has changed with the dawn of social media ♣ Word of mouth, instant connection o Social media is based upon actual relationships, and that fact that consumers are willing to connect with your brand on a personal level, should excite the crap out of you. o Perhaps you are thinking, but this is Sault Ste Marie! This doesn’t scale to our market. You couldn’t be more wrong. ♣ There are about as many people in SSM using Facebook, as there are vehicles in this city. How many of your customers drive? o Social media represents the largest culture shift in our lifetimes. Some of you are looking at me as a kid, and others as a fat old guy. I’m actually in the middle somewhere ♣ The other day I saw a 1 or 2 year old using an ipad. ♣ It’s not just the young people either. Soap operas are going out of business because of people like my Mom. Instead of watching who came back from the dead and married their daughter, she’s pulling hits while playing Mafia Wars like she’s Tony Soprano. Don’t laugh, I’m dead serious.
AGB tried to sell to WU.
Clifford Stall was on the complete opposite side of history