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Social Marketing & The Resourcing Challenge:
Outsourcing vs. In-House

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4. Thanks to our Sponsor

5. Our Speakers
#smtlive
Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the
world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was named
one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both
GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox
Chris Vaughn is the Director of Marketing at DigitalSherpa, a content and social media marketing company that builds
products around the needs of small businesses. After graduating from Oglethorpe University in 2005, Chris worked as
Managing Editor for Bluff Media LLC and even though he got his start in the print magazine world, he had always placed a
special focus on digital content strategy and lead generation. At DigitalSherpa, he builds and manages the lead generation
program that has been responsible for starting up over 3,000 marketing programs for small businesses nationwide.
@digitalsherpas
Mikal E. Belicove is a magazine columnist, contributing writer and blogger who specializing in articles about
entrepreneurship, marketing, emerging technologies, legal issues and more. The third edition of his co-authored book,
The Complete Idiot’s Guide to Facebook, was published in Oct. 2012. Mikal writes the “Ask a Geek” column for
Entrepreneur magazine, and The Business End blog for Forbes Magazine. In addition to his writing, Mikal works at the
intersection of high-tech and integrated marketing communications, where he develops and manages handcrafted
marketing campaigns while guiding businesses in their efforts toleverage new and earned media in support of their goals
and objectives. @Belicove
Rob Key is Founder and CEO of Converseon, the award winning social consultancy founded in 2001. Rob is a recognized
industry pioneer who has helped some of the world's leading brands leverage the power of social within their
organizations. He is a Director of the Word of Mouth Marketing Association (WOMMA), the iMedia "Top Digital People
to Know" list, and named a Social Media Allstar by the Social Media Society. @robkey

6. Join us next week…
#smtlive
Social Media & Corporate Strategy:
Changing Roadmaps and New Landscapes
Register here: http://socialmediatoday.com/corporate-social-strategy-webinar