Let’s face it. There are too many social platforms. There’s one to manage tweets, one to check analytics, one to internally collaborate, and so on. We have a hard time keeping track of all these platforms today. As social media continues to grow and change, it’s bound to get worse before it gets more efficient. What’s the solution? Should vendors consolidate? Will big companies buy out the smaller guys? Most importantly, what will happen to your information when social sites shut down? Join us on this webinar to learn how to: -Know whether your business has too many social media sites. -Decide which social sites to join, keep, and let go of to manage the risks. -Effectively and systematically export data from your social venues into your own systems. -Create a social emergency plan in case the social venue closes or its authorization system shuts down.

1. Too Many Platforms: The Next Wave of
Social Management Integration
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2. Join the Conversation…
long and
Follow a thoughts
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share yo tter at
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3. Our Speakers
Melinda Byerley is the CEO and Co Founder of Vendorsi, a 100% independent software research and evaluation
platform for marketers in every budget range. As a marketer for over 20 years, most recently as CMO of a Y
Combinator startup Poll Everywhere, Melinda has been on the front line of buying marketing technology at all levels:
from 6 figure ecommerce platforms to free social media tools. Previously Melinda has been a general management
and marketing leader at eBay, PayPal, Linden Lab/Second Life, and CheckPoint Software. Melinda holds an MBA from
Cornell University Johnson Graduate School of Business, and a BFA in Theatre from Illinois Wesleyan University.
@MJB_SF
Kat Mandelstein recently joined PwC Advisory through the acquisition of Ant’s Eye View where she leads teams
consulting with some of the most recognizable brands in the world on their digital and social business strategies.
Recently, Kat stepped up to lead the Austin Chapter of Chautauqua, a new community focused on the Future of Work
founded by Stowe Boyd. Kat has served on the global board of directors for Social Media Club since 2011 and is the
past President of the Austin Chapter. She is also the host of #SMCBooks Book Club Webinars for Social Media Club and
is a member of the W3C Social Business Community Group. @katmandelstein
Jason Eng is a Sr. Social ole contributor and voice of Sony Professional USA across all its social networks including
Twitter, Facebook, Google+, LinkedIn, Instagram, YouTube, and Vimeo. In addition, Jason is responsible for the entire
social media strategy and influencer relationships for Sony Professional USA. A big believer in face to face meetings,
Jason enjoys meeting Sony fans face to face and building relationships. @JasonEng_
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating
demand and creating buzz for leading technology, consumer products, financial services and professional services
organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and
analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the
Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies(Wiley
2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition
(Wiley 2012) @pauldunay
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5. The Oracle-ization of Marketing
Copyright Maxymiser 2013

6. Kat Mandelstein
- PwC Advisory
- Social Media Club
Global BOD
@katmandelstein
@PwCAdvisory, @SocialMediaClub
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7. Define business objectives BEFORE getting tactical
O
G
S
T
Hypothetical example:
Scale Mt. Everest
Objectives
An objective is big intention.
It is a major success factor
that moves the business at
hand forward. Aim for 3-4
objectives maximum.
Sample objectives:
Increase awareness
Improve loyalty
Improve customer advocacy
Goals
Hypothetical example:
Do it by July 12, 2016
A goal is measured success. It
quantifies the success of the
objectives. There should be at
least one measurable goal for
every objective.
Sample goals:
Increase twitter followers by 20%
Respond to customer questions within 2 hrs
Strategies
A strategy is a waypoint to
achieving an objective by
connecting multiple points of
thinking.
Tactics
A tactic is a process to
create action in the field. It
is the means to accomplish
an objective.
@katmandelstein
$
Hypothetical examples:
Improve my endurance
Raise money
Sample strategies:
Become thought leaders
Increase collaboration with
customers
Hypothetical examples:
Train in several athletic events
Hold fundraisers or find sponsors
Sample tactics:
Create Facebook Contest
Post How to Videos on YouTube
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8. Develop a Social Media Crisis Management Plan
Example Challenges…
Steps to take…
You have no formal process to
activate key stakeholders during
a crisis. Roles and responsibilities
are undefined.
Get Prepared
You have no formal strategy that
guides your team though the
different phases of the crisis
lifecycle.
You’re leveraging social listening
for sentiment, but not for earlywarning signs of a potential crisis.
@katmandelstein
•Develop crisis response roles and responsibilities
•Define crisis levels, and appropriate response for each
•Activate framework to quickly organize during a crisis
Establish Governance Plan
•Define your digital crisis presence framework
•Outline your crisis response engagement plan
•Identify key influencers and communication plan to
reach out to them during crisis
•Enable organization on steps to take during crisis
Measure and Refine
•Define and set goals to measure ‘successful’ crisis
handling
•Adjust strategy and benchmarks based on
crisis evolution
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9. Upcoming Webinars
March 11th
Trust is the New Currency: Innovative Models for Business
Transactions
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10. Upcoming Webinars
March 11th
Trust is the New Currency: Innovative Models for Business
Transactions
#SMTLive