We’re almost outnumbered. A recent report from Cisco stated that by the end of 2014, there will be more mobile-connected devices than there are people on earth. Mobile is no longer the next movement or coming soon. It’s in our hands. Right now. Consumers are quickly adapting to using their mobile device to consume content whenever and wherever they want.
Does your company provide customers the ability to quickly and easily access important information and services outside your office or their home? Can you engage with them anytime, anywhere? Most likely, your competition is on the road to becoming a mobile enterprise. Don’t be left in the dust.
This is the time to seize the mobile opportunity. Join our panel of experts and us to discuss:
=Overcoming mobile challenges
=Getting to know your mobile customers’
=Deciding whether apps or website optimization is the way
=Managing your mobile clients, information, services, processes, and team
4. Lon Safko is an author of remarkable breadth, writing nine innovative bestselling books, which have helped
guide corporations in mastering social media marketing, integrating traditional, digital, and social media
marketing. Lon trains executives to think creatively, uncovering the secrets of increasing customers, sales and
revenue. His bestselling book published by John Wiley & Sons “The Social Media Bible,” unlocks the mysteries of
the hottest new Internet wave, Social Media, such as Facebook, Twitter, and LinkedIn, for business. @lonsafko
Carrie Layne, founder and CEO of BestBuzz, is a pioneer in the digital marketing space with over 15 years of
industry experience and has worked with top brands. In 2011, Layne launched BestBuzz, a mobile app that rewards
customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer
acquisition and drive loyalty through mobile activation triggers and social amplification tools which are managed
and tracked through the BestBuzz marketing platform. Layne is recognized on the Business Journal’s prestigious
“40 Under Forty” list. @carrielayne
Matt Byrd makes email marketing happen at Litmus. An award-winning email marketer specializing in mobile strategy,
list hygiene and subscriber reengagement, he has shared tactics and strategies at ExactTarget, MarketingSherpa,
MediaPost, Litmus and TechMedia conferences. Matt's a native Texan, an Oklahoma Sooner and a BFA-holding
Dramaturg (Google it!). He scoffs at people who say "email is dead.” @mparkerbyrd
#SMTLive
Our Speakers
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and
creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook
Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
13. #SMTLive
The crazy growth of mobile email
• 44% of emails are opened on
mobile devices
• ~400% growth in 3 years
• Most popular email client:
iPhone Mail: 26% of opens
Source: Litmus/EmailClientMarketShare.com
14. #SMTLive
Marketers have been slow to adapt
• 31% of marketers are not sending
responsive emails
Source: YesMail
• 80% of subscribers delete
emails that don’t look
good on their phones
Source: BlueHornet
15. It may not be the hottest app on the block, but:
Email has an ROI of 4300%.
It’s never been more important to make sure your emails
look good on all devices and screen sizes.
#SMTLive
Source: Direct Marketing Association
16. Lon Safko is an author of remarkable breadth, writing nine innovative bestselling books, which have helped
guide corporations in mastering social media marketing, integrating traditional, digital, and social media
marketing. Lon trains executives to think creatively, uncovering the secrets of increasing customers, sales and
revenue. His bestselling book published by John Wiley & Sons “The Social Media Bible,” unlocks the mysteries of
the hottest new Internet wave, Social Media, such as Facebook, Twitter, and LinkedIn, for business. @lonsafko
Carrie Layne, founder and CEO of BestBuzz, is a pioneer in the digital marketing space with over 15 years of
industry experience and has worked with top brands. In 2011, Layne launched BestBuzz, a mobile app that rewards
customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer
acquisition and drive loyalty through mobile activation triggers and social amplification tools which are managed
and tracked through the BestBuzz marketing platform. Layne is recognized on the Business Journal’s prestigious
“40 Under Forty” list. @carrielayne
Matt Byrd makes email marketing happen at Litmus. An award-winning email marketer specializing in mobile strategy,
list hygiene and subscriber reengagement, he has shared tactics and strategies at ExactTarget, MarketingSherpa,
MediaPost, Litmus and TechMedia conferences. Matt's a native Texan, an Oklahoma Sooner and a BFA-holding
Dramaturg (Google it!). He scoffs at people who say "email is dead.” @mparkerbyrd
#SMTLive
Our Speakers
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and
creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook
Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay
17.
18. Tweet Now For Your Chance to Win a Free Ticket
#SMTLive
to The Social Shake-Up!
#SMTLive Audience: Tell us why you want to go to The
Social Shake-Up to be entered for a chance to win.
Tweet: “I want to go to #socialshakeup because…”
19. #SMTLive
Upcoming Webinar
September 10th
Advocate Marketing Decoded: 5 Proven Steps to Powering
Advocates in Retail
Notas del editor
Thank you to today’s sponsor, Act-On Software, who was the only Marketing Automation provider identified by Forrester Research as a category leader for both small marketing teams and large enterprises.
You can download Forrester Research’s full report and read why Act-On was ranked as a leader at www.act-on.com/wave
This is how the world is using smartphone technology today.
While 60% of Americans own a smartphone, 79% of Americans 18 to 44 own one.
And, those number are only increasing.
I know you’ve all seen this type of QR Code. For the very first time, it makes the “printed” world and the “digital” world.
QR Codes can be plain or fancy. With smartphone technology, you can now digitally communicate with your products, with your car, with your favorite businesses, and even a cash register.
I know you’ve all seen this type of QR Code. For the very first time, it makes the “printed” world and the “digital” world.
QR Codes can be plain or fancy. With smartphone technology, you can now digitally communicate with your products, with your car, with your favorite businesses, and even a cash register.
I know you’ve all seen this type of QR Code. For the very first time, it makes the “printed” world and the “digital” world.
QR Codes can be plain or fancy. With smartphone technology, you can now digitally communicate with your products, with your car, with your favorite businesses, and even a cash register.
Thank you to today’s sponsor, Act-On Software, who was the only Marketing Automation provider identified by Forrester Research as a category leader for both small marketing teams and large enterprises.
You can download Forrester Research’s full report and read why Act-On was ranked as a leader at www.act-on.com/wave