Analytics thought-leader Thomas Davenport and leading industry experts discuss how—and why—organizations like yours use business analytics to empower more timely and precise decisions by bringing new insights into daily operations.

2. Delivering Value Through Business Analytics: How People, Process and Technology Work Together Brought to you by

4. Our Panel Thomas H. Davenport, President ’s Distinguished Professor, Babson College Thomas H. Davenport holds the President ’s Chair in Information Technology and Management at Babson College. He has published widely on the topics of analytics in business, process management, information and knowledge management, and enterprise systems. He pioneered the concept of “competing on analytics” with his 2006 Harvard Business Review article and book by the same name. Tom is also the co-founder and research director of the International Institute for Analytics, which brings together the world’s leading analytics practitioners and researchers to provide unique insights to business and IT leaders on the most current research findings and industry best practices. (www.iianalytics.com ) Tho Nguyen, Business Solutions Manager, Teradata Tho Nguyen is a Business Solutions Manager at Teradata Corporation. With more than 12 years in the information technology industry, Nguyen works closely with R&D, partners and customers to drive and deliver value-added business solutions in data warehousing and data management. His combined technical and business background includes extensive experience in product management, global marketing and business alliance management. Nguyen holds a Bachelor of Science in Computer Engineering from North Carolina State University and an MBA degree in International Business from the University of Bristol, England. Tapan Patel, Global Product Marketing Manager – Predictive Analytics and Data Mining, SAS Tapan Patel is Global Marketing Manager at SAS. With more than 10 years in the enterprise software market, Patel leads product marketing for Predictive Analytics and Data Mining as well as In-Database Analytics and High-Performance Computing. He works closely with partners, industry analysts, press and internal stakeholders to ensure that SAS continues to deliver high-value solutions to meet the needs of customers worldwide. Patel is a graduate of the Jenkins Graduate School of Management at the North Carolina State University, where he concentrated on Information Technology Management and earned an MBA degree. Robin Carey, Moderator Robin Carey is the co-founder and CEO of Social Media Today, LLC. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, Carey introduced Social Media Today in 2007 as an online B2B community model, connecting leading influencers across a variety of business conversations. As one of the first online B2B marketing models, Social Media Today pioneered innovative online strategies to drive customer recruitment, cultivation, engagement and management.

6. What Are Analytics? (Predictive and Prescriptive) Analytics What’s the best that can happen? What if we try this? What will happen next? What are the causes and effects? What actions are needed now? Where exactly is the problem? What information really matters? What happened? Competitive Advantage Reporting (Descriptive Analytics) Optimization Randomized testing Predictive models Statistical models Alerts Query/drill down Scorecards Standard reports 6

7. The New World of Business Analytics Old BI Analyst Sandbox Embedded Analytics Analytical Apps Professional Analysts Business Users Multi- Purpose Single- Purpose Application Breadth Primary Users

11. Technology Reporting Analytics Data Integration Enterprise Data Warehouse Operational Data and Systems SAP Siebel Oracle PeopleSoft OLEDB CA-IDMS Sybase IMS-DL/1 SQL Server PC Files MySQL System2000 ADABAS CA-Datacom/DB ODBC DB2 Oracle Enterprise Clients Custom Applications Web Based Application Enterprise Portals Standards Based Apps Excel PowerPoint Outlook SharePoint Mobile PDF

12. Process Data Preparation Modeling Scoring Streamlined Process Insights Reporting User Decisions Reduced copying and movement of data greatly improves Data Integrity Data Integration Executives IT LOB/Front Line User Quantitative Modeler Business Analyst

13. People Model Management Model Deployment Analytic Data Management Model Management Information Delivery Management Support Management

14. In-Database Analytics Performance Rows scored per second SAS via embedded functions on 12 nodes vs. Traditional Architecture Improvements: Over 46 times faster! External Process In-Teradata Database Regression 0 1,000,000 1,200,000 400,000 1,400,000 1,600,000 1,800,000 2,000,000 Observations (rows) / Second Scored 200,000 2 4 6 8 10 12 Number Teradata Nodes 800,000 600,000 42,000 1,945,000

15. People, Process, and Technology And God created analytics using people , process , and technology …