Be sure to check out the audio archive: http://socialmediatoday.com/491647/audio-archive-how-build-and-leverage-great-content-online

1. BlogHer

2. Social Media Today presents:
How to Build and Leverage Great Content Online
Brought to you by
BlogHer

3. Thanks to the Sponsor
For companies that are serious about content marketing, Curata is the
only business grade solution that provides end-to-end content
curation capability. The caliber of our technology, expertise, and
passion are second to none.
http://www.getcurata.com/
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4. How to Participate
• Submit your questions in the GotoWebinar
presentation window
• Follow along and share your thoughts on Twitter
at #SMTlive
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5. About the Moderator
Robin Fray Carey is the co-founder and CEO of Social Media
Today, LLC, a blogging network that assembles the world’s best
thinkers on business and public policy. Carey launched Social Media
Today in 2007 with the goal of connecting leading experts across a
variety of business conversations. As traditional media went
digital, and the Internet went social, Carey realized the huge potential
for social media platforms to facilitate direct communication among
customers, their employees, and experts from academia, business and
government. Robin speaks on social media around the world, and
blogs at socialmedatoday.com. She has volunteered as a board
member of the Women’s Refugee Commission, which she now co-
chairs. She is also an advisor to the Society for New Communications
Research, and a member of the Overseers of the International Rescue
Committee.
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6. About the Panel
Pawan Deshpande is the CEO and visionary behind HiveFire, Inc. Their product, Curata, is an easy-to-use marketing
solution for content curation and content marketing. Pawan has spoken at leading events including Content
Marketing World, SXSW Interactive, Online Media Summit, Social Media Breakfast and multiple AMA webinars, and
was named to Boston Business Journal’s 40 Under 40 list of influential business leaders in 2010 due in part to his
contributions to the burgeoning online marketing community in greater Boston. Prior to founding
HiveFire, Deshpande held positions at both Microsoft and Google. Pawan attended the Massachusetts Institute of
Technology (MIT) for both his graduate and undergraduate degrees in Computer Science.
Steve Momorella, owner and founder, TEKGROUP International, has more than 17 years of direct Internet experience
ranging from programming to high-level design and consulting for numerous large corporations including IBM, AOL
and Ford Motor Company. Currently, Steve is responsible for the sales and marketing of TEKGROUP’s Online
Newsroom Solution, used by well-known brands including Toyota, Starbucks, Prudential, Walgreens, Lowes, Dunkin'
Donuts, Ford, Sprint, and many of the Fortune 500 companies. As the head of sales and marketing for TEKGROUP,
Steve stays on top of the latest news and events by working with industry experts to conduct research surveys,
producing reports on topics such as online newsrooms, social media news, and digital communications.
Pam is the CEO & Founder of Marketing Nutz, an experiential social brand, reputation management and digital
marketing agency. She has 15+ years of experience helping entrepreneurs to Fortune 500 organizations build
winning brands and sustainable business platforms! Pam is an avid keynote speaker, trainer and best-selling author
of two books. Forbes.com listed her as a top 5 Social Media Woman Power Influencer as well as in the Top 10 and
Top 50 overall. She is tapped into regularly by publications such as USA Today, Forbes for contribution to articles
related to social business, social media and reputation management. If you can’t find Pam on Twitter, Facebook or
on her “Marketing Nut” blog she is probably off to one of the Tampa beaches with her husband and two boys.
BlogHer

7. BlogHer

8. Content Curation: how to do it
An Online Marketing Process
Industry Blogs
Topic Site
Industry News Topic Email Newsletter
Find Organize Share
Industry Social Media Topic Social Media
© Copyright HiveFire, Inc.
2012
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9. BlogHer

10. Using Subject Matter Experts & Thought Leaders for Content Mark
http://news.pb.com
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11. Using Subject Matter Experts & Thought Leaders for Content Mark
http://newsroom.prudential.com
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12. Social is Becoming Increasingly Important in Search
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13. Include Images, Videos, and Links in News Story Content
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14. COMMUNITIES CREATE
MARKETS
Opportunity Harvest
Free
member
Community Zone
Paid
member
Loyal
evangelist
Customer Zone
$
$
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15. Social media
Business
plugs
into your
Business
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16. Human Algorithm
Google is adapting page rank for people
Proprietary & Confidential - Copyright Marketing Nutz 2012 BlogHer

17. Humanize it
Becoming the people we
want to reach & inspire…
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18. SMO – Social Media
Optimization
Conversion
optimization activity
for social media
You must know what
activity you want to
optimize conversion!
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19. Thanks for Joining Us
• This webinar will be available on-demand at
www.SocialMediaToday.com. Stop by to
learn more and share your comments.
• Connect with our panelists on Social Media
Today using the search function:
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20. Upcoming Webinars
• 4/24 –How Can Non-Profits Optimize Social Media?
http://socialmediatoday.com/social-media-non-profit
• 4/26 –Hire More Staff or Contract Out? A Question for
Every Small Business
http://myventurepad.com/employee-contractor
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