2. Social Media Today’s Hands-On Training Series presents:
Social Media and Non-Profits:
How to Inspire Virtually
Brought to you by

3. How to Participate
• Submit your questions in the GotoWebinar
presentation window
• Follow along and share your thoughts on Twitter at
#SMTlive

4. About the Moderator
Eric Schwartzman is coauthor of Social Marketing to
the Business Customer, the first book on B2B social
media, creator popular Social Media Training seminars
and an online marketing consultant to Fortune
500s, Federal Government Agencies and
Nonprofits. His PR podcast On the Record...Online is
available http://www.ontherecordpodcast.com and his
website is
http://ericschwartzman.com
#SMTlive

5. About the Panel
Charlotte Rademaeker is the co-founder and CEO of Call2Action. With Call2Action, she
combines her passion for meaningful media, innovative technology and progressive social
initiatives. Call2Action helps to spark online movements for social issue campaigns by
leveraging video, action tools and social media to encourage participation and sharing.
Dan Michel is the Digital Marketing Manager at Feeding America, the nation's leading
domestic hunger-relief charity. Currently, he is responsible for overseeing digital projects
and managing the execution of their digital strategy on their website, blog and social
spaces.
Frank Barry, is the Director of digital marketing at Blackbaud and blogger at NetWits
ThinkTank, helps non-profits use the Internet for digital communication, social media, and
fundraising so they can focus changing the world.
#SMTlive

6. What Social Media Can Do For
Your Business
• “Join the conversation” (it’s happening whether you’re
there or not)
• Connect directly with customers, influencers, potential
investors
• Learn about co-marketing opportunities and events
relevant to your biz
• Increase brand awareness and “buzz” about your
product(s), as well as monitoring your brand and what
people are saying about you
• Provide customer service
Charlotte Rademaekers
#SMTlive

7. Choosing the Right Platform
• Know your target customer
• Do some research– how much time do they spend
online? where do they go?
• Consider hardware. Are they using mobile? Tablets?
Cindy Meltzer
#SMTlive

8. Avoiding Social Media Risks
• Don’t open a channel if you don’t plan to maintain it.
It’s better to be truly present on one channel than
barely there on three.
• Marketing messages are more well received in the
context of community, conversation and the sharing
of information. Social media is not your marketing
megaphone.
Cindy Meltzer
#SMTlive

9. Connecting with Customers
• Be friendly and personable in tone
• Diversify your content to keep people interested
• Respond as quickly as you can
• Know that your customers will treat social media as a
customer service portal, so treat it as such
Cindy Meltzer
#SMTlive

10. Media Consumption
The average American spent 32 hours per month online in 2010.
Persons ages 45-54 set the high bar averaging 39+ hours online each month.
10

11. Take One Step at a Time
Advocate
Conversation
Integration
Impact Conversion
Engage
Post Content
Answer Questions
Influence
Listen
Assess
Monitor/Observe
Learn
Commitment

12. Listening in Action
Sometimes the best
response is none at all.
Let your community
come to your defense.

13. How to decide
http://bit.ly/airforcepolicy

14. Hunger Action Month Facebook Tab

15. Case Study: Wisconsin
Unions

16. Everyone is going to
ask you if you can make
$$$ on social media

17. Hard Truth
Only 3% of nonprofits have made over
$10K
BUT
You can still ask for $$ on social media.

18. The New Social funnel

19. Engage with Passionate People

20. Connect on Many Levels

21. Get Creative

22. Listen.

23. Thanks for Joining Us
• This webinar will be available on-demand at
www.SocialMediaToday.com. Stop by to learn
more and share your comments.
• Connect with our panelists on Social Media
Today using the search function:

24. Join us November 15st for…
• Creating Great Content: A Primer with/
• Michael Durwin
• John Byrne
• Dirk Shaw