The Cutting Edge of Big Data Monetization

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For decades the entertainment industry has relied on small data (e.g., test audiences, focus groups, etc.) when making decisions about programming and developing new projects. With the rise of online content distribution and internet TV, companies now have access to massive and unprecedented amounts of viewing data. This creates a new challenge: How to marry the power of big data and big analytics with the creative force of the entertainment industry to make both better. I will talk about how Netflix has tackled this issue, and in doing so, created a dynamic new force in Hollywood.

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The question marketers have been asking themselves for a few years now is, “Is there a secret to creating viral content?” The answer is yes and no. Yes, there are ways to help boost your content towards the goal of going viral. No, it’s not a secret. In many ways, the tactics to go viral are common sense. What about your content will activate an emotional response in your audience? What kinds of emotions does your audience respond to? Are you providing practical information in a unique way? Are you getting it in the right feeds at the right times? Join us in this webinar as our content experts discuss: Examples of content that goes viral, with explanations why How to ask the right questions of your own content, so each message you send out has potential Kinds of strategies to apply at different parts of the process for best results And how to analyze those results in a realistic, goal-appropriate way

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Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers. That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization. Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including: Using real-time alerts and trends for reputation & crisis management Distributing social data and insights across the enterprise Conducting content research to discover topics of interest for targeted influencer and advocate campaigns

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In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics? In this panel, our experts will discuss: Why influencer marketing is one of the most effective marketing tools How to find talent that is brand-appropriate and also aspirational What kind of business goals to set with an influencer program How to track and understand metrics to measure a program’s effectiveness

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You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how. Join us as our panel discusses: How to know what to listen to and when; Strategies for integrating social listening into your marketing approach Ways to aggregate listening across platforms How to turn listening data into actionable insights for your business plan

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With viral word-of-mouth recommendations outpacing traditional advertising efforts, there’s no greater buzzword right now than influencer marketing. Yet most influencer marketing news focuses on B2C brands, ignoring the fact that influencer marketing is just as important an investment for B2B companies. In this webinar, we’ll use a B2B case study to look at ways your small business can leverage experts in the field for a better company both internally and externally, from content creation to relationship building. Join us as our panelists discuss: why influencer marketing is a crucial way to stay relevant and informed in your industry; how to find context for your brand and a place to start looking for influencers; a specific case study that will give you ideas to start your own program; and tips for measuring results and determining ROI of influencer marketing.

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December 1, 2015 Webinar: In the age of employee advocacy, your brand can be as powerful as your workforce is enthusiastic. If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. In fact, if your organization is mid-sized and doesn’t have at its disposal the marketing tools larger outfits might have, internal brand advocates are often the most powerful and cost-effective marketing tool in your arsenal. Our new report on the current state of employee advocacy finds that 64% of advocates cite a workplace program as the reason for attracting new business, and 45% can directly attribute new revenue streams to formal programs. So while you might not be able to dedicate an entire team to implementing a program, it's good for business to assemble your core of informed, active, and proud employee advocates. A great employee advocacy program knows no size boundaries. In this webinar, join our panelists as they discuss: Statistics from our report, including why 84% of employee advocates say it's had a positive effect on their career; Why employee advocacy is word-of-mouth marketing at its best, and can give your brand an edge in the noisy marketplace; How to identify the most motivated and engaged employees and activate their personal drive on behalf of your organization; A content strategy that combines company and employee content for an authentic and relevant mix; And how to use employee advocacy to amplify your brand beyond the limits of its size.

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According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you. Hear from our panel of experts as they discuss: How to use user-generated content to persuade and influence the purchasing decision. The best ways to quantify positive social sentiment. Which metrics matter in the connection between digital community and business bottom line. What CMOs really want to hear and the best ways to deliver those results.

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If you’re like most marketers, you’re facing a conundrum: sales demands are just as high as ever, but traditional marketing has long lost its momentum. Marketers are scrambling for ways to add value for a potential customer without seeming intrusive or clunky. Luckily, companies that commit to a social presence have mounds of data to help them out, and a particularly important area of data is behavioral analytics. Looking at data that only includes your brand mentions is one thing, but looking at the way your customer behaves online--whether it directly involves your brand or not--can help revamp your lead generation and conversion process. But what kinds of behavioral analytics should you be looking at and exactly how do they lead to insights about your sales cycle? How do you move from numbers to targeted marketing? In this webinar, we’ll discuss: Which tools and platforms will help you gather analytics data and wade through analysis; How to identify behavior that tells you where your potential customer is most susceptible to being converted; The difference between aggregate and individual analysis, and pros and cons for both; Why integrating behavior analytics into your marketing strategy is key to finding new sales opportunities.

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This year, Entrepreneur said, “the future of new business is social selling.” Statements like that are easy to get employees excited about at first but it can be difficult for companies to maintain that momentum if it doesn’t yield immediate results. Consistency and sticking with it, however, is key to social selling success. So how can you build your social selling dream team and increase your company’s investment in the process? There are a few tips and strategies--such as breaking down silos between sales and marketing as well as getting the C-Suite involved --that can refresh your team’s approach to social selling and help close deals with greater regularity and ease. In this panel, our sales experts will discuss: -How to unite your sales and marketing departments so that your social efforts are supported company-wide; -How to train and internally motivate your team for better morale and better external results; -Why the c-suite needs to be involved and how to involve corporate leadership sales initiatives; -Social selling strategies that focus on authentic and well-researched relationship-building.

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It’s true: your best brand advocates are coming from inside the company. Are you leveraging the reach and authentic enthusiasm of your employees? Identifying and mobilizing your employees are the first steps to putting in place a solid advocacy program. But a crucial last step that isn’t often talked about is measuring results and tweaking your program. In this webinar, we’ll talk to experts from brands that have measured the effectiveness of their advocacy programs to identify what’s working and what could work better. Whatever stage of implementing your program you’re in, it’s important to understand how to tell if your efforts are making a difference for your brand’s reputation in the market. In this webinar, our panelists will talk about: -How to set up your employee advocacy program with clear goals and KPIs while also remaining agile; -What parts of your program you should be measuring; -How to turn data from your program into results that tell a story; -Which tools will help you consistently measure your results in a clear, helpful way.

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In an era where your customers’ attention spans are close to that of a goldfish, you have no time to waste in your marketing efforts. Customers will only respond to campaigns that fit seamlessly into their digital life, and they’ll only respond to content that is uber-relevant to their needs and desires. At the same time, you need to be meeting your own internal KPIs and consider your company’s relevance across media and trends. Anchoring your strategies in the place where audience desires and brand goals overlap can transform your marketing from digital noise to personalized, appealing content. Additionally, taking inspiration from events can make your campaigns useful as they toggle online and off. Approaching each campaign with a set of CX principles will ensure that your company remains relevant as the needs and desires shift. But where should you begin with all of this? In this webinar, we’ll discuss: -Finding the sweet spot where customer desires, industry trends, and brand goals overlap and using that to guide your marketing efforts; -Ways to create narratives for your campaigns that move seamlessly from online to offline and back again; -How to discover what kind of content is relevant for today’s online consumer and how your products or services can fit into it; -How to develop a system of marketing campaign principles that will allow your campaigns to stay fresh and creative.

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RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

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