Be sure to check out the audio archive to this webinar: http://socialmediatoday.com/501269/audio-archive-what-are-best-b2b-social-practices-right-now

1. BlogHer

2. Social Media Today presents:
What are the Best B2B Social Practices
Right Now?
Brought to you by
BlogHer

3. How to Participate
• Submit your questions in the GotoWebinar
presentation window
• Follow along and share your thoughts on Twitter
at #SMTlive
Connect with our CEO
@robincarey
BlogHer

4. About the Moderator
Maggie Fox is the founder and CEO of Social Media
Group, established in 2006 and one of the world’s most
highly respected independent agencies helping
business navigate the socially engaged Web. Pioneers
in their field, Social Media Group has helped some of
the best-known brands in Europe and North America
get social, including Ford Motor Company, SAP, RBC,
3M and Thomson Reuters. Maggie has been
interviewed about social media by Inc. Magazine, The
Washington Post, CBC Radio, The Globe and Mail, CBC
News, CTV News and The Financial Post, among others.
In 2009 she was named one of the Top 100 Marketers in
Marketing Magazine's 100th Anniversary Edition, and in
2011 The National Post named her one of Canada's
Top Innovators. Maggie also sits on the boards of The
Empire Club and ConnectedN.com
BlogHer

5. About the Panel
Jonathan Becher
Prior to taking the role of CMO, Jonathan most recently served as executive vice president of regional, solution, and
partner marketing, during which he laid the foundation to enhance Marketing's impact on pipeline and revenue.
Jonathan joined SAP from its 2007 acquisition of Pilot Software, where he was president and chief executive officer.
Prior to leading Pilot Software, he was CEO and president of Accrue Software, a publically-traded Web site analytics
company, and president, CEO, and co-founder of NeoVista Software, a pioneer in the predictive analytics and data
mining markets. Earlier in his career, he held a variety of senior roles at MasPar Computer Corporation. Jonathan is a
frequent speaker at industry events, an active member of the enterprise applications community, and author of
multiple papers on a wide range of subjects, including a popular blog. Jonathan holds a master’s degree in computer
science from Duke University in North Carolina, and a bachelor’s degree in computer engineering from the University
of Virginia. Connect on twitter @jbecher
BlogHer

6. About the Panel
Jason Breed is the Global Lead for Social Media at Accenture with over 10 years of direct
experience in Social Media and 16 years of interactive digital customer engagement
experience. As an advanced digital strategist, he has worked with many of the largest
companies in the world and his expertise spans both online and mobile. Jason’s focus is
on the enterprise and the effects that social has in transforming entire businesses.
Connect on twitter @accenturesocial
Paul Gillin is a writer, speaker and online marketing consultant. He specializes in helping
business-to-business marketers use social media and quality content to reach
customers. His books include The New Influencers(2007), Secrets of Social Media
Marketing (2008), The Joy of Geocaching (co-authored with wife Dana in 2010) and
Social Marketing to the Business Customer (co-authored with Eric Schwartzman,
January, 2011). Paul is a veteran technology journalist with more than 25 years of
editorial leadership experience. His website is gillin.comand he blogs at paulgillin.com.
Connect on twitter @pgillin
BlogHer

7. Thanks for Joining Us
• This webinar will be available on-demand at
www.SocialMediaToday.com. Stop by to
learn more and share your comments.
• Connect with our panelists on Social Media
Today using the search function:
BlogHer

8. Join us May 8th for…
• Are You Listening to Your Customers? How to Build an Effective,
Customer-Focused Enterprise
Register here: http://socialmediatoday.com/customer-listening
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Series contact Kelsey Arnold:
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Connect with our CEO
@robincarey
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