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ASSIGNMENT
Course Code : MS - 11
Course Title : Strategic Management
Assignment Code : MS-11/TMA/SEM – I/2014
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 30th April, 2014
to the coordinator of your study centre.
Q1. Select a company of your choice. Recollect the current events and identify the
important macro environmental factors which had an impact on the company. List out the
opportunities and the threats posed to the company due to the macro environmental
factors.
Answer : Elements of Macro-Environment
The Marketing Environment
The actors and forces outside marketing that affect marketing management ability to build
and maintain successful relationship with target customers.
The environment continues to change rapidly and both customers and marketer’s wonder
what the future will bring is called marketing environment.
The environment, where found consumers, marketers, marketing researchers, marketing
intelligence and some other engaged in marketing process & goods or product is being
supplied, is known as marketing environment
Q2. What role do organization’s mission, goals and objectives play in strategic control?
Explain with the help of an example.
Answer : Basics of Strategic Planning

2. The objectives of strategic planning including understanding the benefits of strategic
planning; understanding the products of strategic planning; and learning the keys to
successful planning and implementation.
Many organizations spend most of their time reacting to unexpected changes instead of
anticipating and preparing for them. This is called crisis management. Organizations caught
off guard may spend a great deal of time and energy "playing catch up". They use up their
energy coping with immediate problems with little energy left to anticipate and prepare for
the next challenges. This vicious cycle locks
Q3. Take a case of a recent merger and explain the reasons which led to the merger.
Answer : What is a Merger?
A merger happens when two companies are combined and the resulting company takes the
form of the company who bought the other company. Why does one company buy another
company? In its simplest form, it is the same reason that a company buys any other asset.
Why does a company buy a piece of equipment or make an investment in stock of another
company? It is because they think it is a good investment and they will earn a positive return
on the investment. The goal of any business in a capitalist society is to maximize
shareholder wealth and buying a company that helps accomplish that goal is seen as a good
thing.
Q4. What is ‘survival strategy? Explain different variants of survival strategy giving
recent examples.
Answer : The sluggish recovery from the great recession, combined with changes in
technology have played havoc with many small businesses. In recent years, big and small
customers alike have reduced discretionary spending and looked for more affordable ways
to acquire the goods and services they did buy. And, thanks to the Internet, whether you're
a corporate purchasing agent or looking for a gift for your spouse, finding alternative
sources and comparing prices and reviews is incredibly easy and quick to do.
different variants of survival strategy
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
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