On our way to IPTC rNews 1.0 - Inception and Design of a Standard
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The International Press Telecommunications Council (IPTC) is developing rNews – a new standard for embedding publishing metadata into online documents using RDFa or HTML5 Microdata. In this talk, @smyles, @kansandhaus and @agebhard, members of the IPTC, provide a look back at how rNews came into existence and advanced to what it is today, argue the business case for semantic markup and introduce us to rNews in its current state. http://www.iptc.org http://rnews.org Given at Semantic Web Media Summit on Sept 14th, 2011 http://lanyrd.com/2011/semantic-web-media-summit/shhtp/
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On our way to IPTC rNews 1.0 - Inception and Design of a Standard
- 1. rNews Embedded Data For The News Industry 1
- 2. Hello! § Stuart Myles – @smyles Lead of the IPTC Semantic Web WG & Deputy Director of Schema Standards, The Associated Press § Evan Sandhaus – @kansandhaus Lead Architect, Semantic Platforms, The New York Times Company § Andreas Gebhard – @agebhard Managing Editor, Getty Images 2
- 4. ...And 50 Others 4
- 6. Story components which are obvious to a person… STORY PHOTO
- 7. ...are not so obvious to a machine. STORY PHOTO
- 8. The Problem of Structured Data § Modern Web Sites Built with 3 Tier Display Architecture • Data Tier: Database Tier Where Content Lives. • Presentation Tier: HTML Document that is sent to user. • Logic Tier: Software Logic that reads from the Data Tier and outputs the Tier Presentation Tier. Data Tier 8
- 9. The Problem Of Structured Data: Continued Data Tier Logic Tier Display Tier Label Type Value <html> <head> id number 1248069162607 <title> Headline text New Web Code Draws Concern... New Web Code Draws Concern... </title> Byline text By TANZINA VEGA </head> Date date 20101010 <body> <div> Body text In the next few years, a powerful... New Web Code Draws Concern... Length number 1123 </div> <div> Tag text Privacy By TANZINA VEGA Tag text Computers and the Internet </div> <div> Tag text Web Browsers October 10, 2010 </div> <div> In the next few years, a powerful... </div> </body> § Content very well structured on Data </html> Tier, but all of this structure is lost in translation to presentation tier. 9
- 10. The Problem Of Structured Data: Continued <html> Display Tier ? <head> <title> New Web Code Draws Concern... </title> </head> <body> <div> = New Web Code Draws Concern... </div> <div> By TANZINA VEGA </div> <div> § Search engines, social October 10, 2010 networks, aggregators and </div> <div> other sites only see the In the next few years, a powerful... </div> Display Tier, and cannot </body> </html> leverage the underlying structure of the data. 10
- 11. Semantic Markup Standards Microformats RDFa Microdata JSON § First § Official § Unofficial § Official § Simple § Complex § Flexible § Developers § Rigid § OpenGraph § Schema.org § External 11
- 12. rNews 12
- 13. rNews Defined rNews is a data model for embedding machine-readable publishing metadata in web documents and a set of suggested implementations. 13
- 14. rNews is a data model PostalAddress address address address geo Coordinates Geo Person Location Coordinates Organization creator creator editor name editor contributor contributor provider provider copyrightHolder Concept copyrightHolder accountablePerson sourceOrganization about mentions Comment comment NewsItem associatedMedia associatedArticle ImageObject VideoObject Article AudioObject 14
- 15. for embedding machine-readable publishing metadata in web documents Headline Byline Tags Creator ... 15
- 16. and a set of suggested implementations RDFa Microdata JSON Today Very Soon Maybe? 16
- 17. rNews - Working Example 17
- 18. 1<!DOCTYPE4html4PUBLIC4">//W3C//DTD4XHTML41.04Transitional//EN"44"http://www.w3.org/TR/xhtml1/DTD/xhtml1>transitional.dtd">44 2<html> 3<head></head> 4<body> 5444<div> 64444<div> 74444444<div>Allies4Are44Split...</div> 8444444<div>NATO4Takes44Command</div> 9444444<div> 1044444444<img44src="img/libya_sample_reuters.jpg"/> 1144444444<div>Credit:4Goran4Tomasevic/Reuters</div> 12444444444<div>Rebel4fighters44take...</div> 13444444</div> 14444444<div>By4STEVEN4LEE44MYERS</div> 15444444<div>WASHINGTON44|4March424,42011</div> 16444444<div> 1744444444<p>Having44largely4succeeded...</p> 18444444</div> 19444444<div> 2044444444<p><a44href="http://www.nytimes.com/content/help/rights/copyright/copyright>notice.html"> 2144444444444©4Copyright442011 22444444444</a><span>The4New4York44Times44Company</span></p> 2344444444<p><a44href="http://www.nytimes.com/ref/membercenter/help/agree.html"> 2444444444444Disclaimer 25444444444</a></p> 264444444</div> 274444</div> 2844444<div> 29444444<div> 3044444444<div>Section</div> 3144444444<div>World</div> 32444444</div> 33444444<div>Tags</div> 344444444<div> 3544444444<div> 364444444444<div>People</div> 374444444444<div>Qaddafi,4Muammar44el></div> 3844444444</div> 39444444</div>444444 40444444<div> 4144444444<div>Discussion44(3)</div> 4244444444<div> 434444444444<div>So4the4question44is..."</div> 444444444444<div> 454444444444<a44href="http://timespeople.nytimes.com/view/user/27242827/activities.html">Chuck</a></div> 464444444444<div>March425th,44201148:274am</div> 4744444444</div> 48444444</div> 494444</div> 50444</div> 51</body> 52</html> 18
- 19. HTML 5 Microdata <!DOCTYPE HTML> <html itemscope itemtype="http://schema.org/NewsArticle" > <head> ! <style type="text/css">@import url(css/iptc_times2.css);</style> ! <meta itemprop="dateCreated" content="2011-03-23"/> ! <meta itemprop="description" content="The questions about the command..."/> ! <meta itemprop="inLanguage" content="en-US"/> ! <meta itemprop="thumbnailUrl" content="http://graphics8.nytimes.com/images/common/icons/t_wb_75.gif"/> ! <meta itemprop="genre" content="Current"/> ! <meta itemprop="id" content="1248069687395"/> ! <meta itemprop="version" content="2"/> ! <meta itemprop="publishingPrinciples" content="http://www.nytco.com/press/ethics.html"/> ! <meta itemprop="wordCount" content="879"/>! </head> <body> ! <div style="height:900px" class="article"> ! ! <div class="a_column"> ! ! ! <div itemprop="headline" class="headline">Allies Are Split on Goal and Exit Strategy in Libya</div> ! ! ! <div itemprop="alternativeHeadline" class="rider">NATO Takes Command</div> ! ! ! <div itemprop="associatedMedia" itemscope itemtype="http://schema.org/ImageObject"> ! ! ! ! <img itemprop="URL" class="image" src="img/libya_sample_reuters.jpg"/> ! ! ! ! <div class="image_credit">Credit: ! ! ! ! ! <span itemprop="creator" itemscope itemtype="http://schema.org/Person"> ! ! ! ! ! ! <span itemprop="name">Goran Tomasevic</span> ! ! ! ! ! </span> ! ! ! ! ! / ! ! ! ! ! <span itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization"> ! ! ! ! ! ! <span itemprop="name">Reuters</span> ! ! ! ! ! ! <meta itemprop="tickerSymbol" content="NYSE TRI"/> ! ! ! ! ! </span> ! ! ! ! </div> 19
- 20. RDFa <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd"> <html xmlns:rnews="http://dec.iptc.org/rnews/0.1/"> <head> ! <style type="text/css">@import url(css/iptc_times2.css);</style> </head> <body> ! <div class="article" style="height:623px"> ! ! <div class="a_column"> ! ! ! <div property="rnews:headline" class="headline">Allies Are Split on Goal and Exit Strategy in Libya</div> ! ! ! <div class="rider">NATO Takes Command</div> ! ! ! <div class="main_image"> ! ! ! ! <img class="image" src="img/libya_sample_reuters.jpg"/> ! ! ! ! <div class="image_credit">Credit: Goran Tomasevic/Reuters</div> ! ! ! ! <div class="image_caption"> ! ! ! ! ! Rebel fighters take cover during a shelling near Ajdabiyah, Libya on Thursday. ! ! ! ! </div> ! ! ! </div> ! ! ! <div rel="rnews:createdBy" class="byline">By ! ! ! ! <span about="http://demo.iptc.org/per/steven_lee_myers" typeof="rnews:Person"> ! ! ! ! ! <span property="rnews:name">STEVEN LEE MYERS</span> ! ! ! ! </span> ! ! ! </div> ! ! ! <div class="publication_date"> ! ! ! ! <span property="rnews:dateline">WASHINGTON</span> ! ! ! ! | ! ! ! ! <span property="rnews:dateCreated" content="2011-03-24">March 24, 2011</span> ! ! ! </div> 20
- 21. The Way to rNews
- 22. The Way To rNews § June: Genesis of rNews - Evan at SemTech 2010 2010 § November 5 - Rome: chartered § internal discussions about NYT draft § March 9 - Dubai: rNews 0.1 2011 § lots of feedback, changes and additions § June 9 - Berlin: rNews 0.5 § June 28: rNews 0.6 § September 6: rNews 0.7 [aligned w/ schema.org] § October 7 - Vienna: rNews 1.0 22
- 23. Engaging Our Community 23
- 24. Engaging Our Community 24
- 25. Engaging Our Community 25
- 26. Engaging Our Community 26
- 27. Feedback we incorporated... § In Person • 3 Meetups: New York, Berlin, London • Over a dozen one-on-one meetings with leading media and technology companies. § Online • Rnews.org forum • Numerous Blog Posts § In The Standard’s Community • W3C Community Group • Media Standards Trust 27
- 28. Feedback we incorporated... point circle latitude elevation longitude polygon altitude box line Geo Location Coordinates 28
- 29. Feedback we incorporated... editor Person NewsItem 29
- 30. rNews Benefits Or Why You Should Care About rNews
- 31. Benefit #1: Better Links With Structured Data No Structured Data 31
- 32. Benefit #2: Better Analytics Javascript can extract richer news metadata Analytics per item, not just per page 32
- 33. Benefit #3: Better Ad Placement Leverage metadata not just text Avoid unfortunate juxtapositions 33
- 34. rNews as a news API Level the Playing Field Encourage Open Innovation 34
- 35. 35
- 36. How Can You Help Us Get to rNews 1.0? § Check out the rNews 0.7 spec § Mark up some pages using rNews § Extract rNews properties using your favourite distiller § Dream up The Next Metadata Killer App™ Let us know what you think Let us know how we can help @smyles • @agebhard • @kansandhaus 36
- 37. rNews Thank You 37