SlideShare una empresa de Scribd logo
1 de 23
Are you ready for the
unexpected?
Successful use of SnapComms Alerts in crisis situations
Preparing to communicate in a crisis
DEFINE
SET UP
ALERT
SET UP
CHANNELS
TEST, TEST,
TEST
ADJUST
REVISIT
Define Crisis
What are we talking about, really…
DEFINE
Crises are any ‘critical incident’ that threatens
the value and reputation of a company –
and increasingly its survival.
“…a company can expect a value-destroying incident at least once
every five years.”
It’s no longer a case of “if it happens” but “when it happens”.
https://www2.deloitte.com/au/en/pages/risk/articles/a-crisis-of-confidence.html
What’s a crisis?
Companies are under-prepared
A major study from Deloitte looked at the beliefs of board members when it
comes to crisis preparedness:
76% of board members believe their companies would
respond effectively if a crisis struck tomorrow, but
only 49% have taken steps to be truly crisis-ready.
Only 50% have evaluated key crisis scenarios or
done a basic SWOT evaluation.
Only 43% have evaluated worst-case scenarios.
http://www2.deloitte.com/global/en/pages/risk/articles/a-crisis-of-confidence.html
Define Your Crisis Scenarios
• What exists already?
• Crisis, contingency plans
• Disaster recovery plans
• Which scenarios are most important
for you right now?
Engage your colleagues and
build on existing plans
Four crisis categories
• Danger/Hazard
• Weather/Situational
• Major Announcement (good or bad)
• Outage
Alerts
Settings for Crises
• Visual
• Fast
• Targeted
• Impactful
• Measureable
SnapComms Alerts for Crises
• Prepare SnapComms Alerts now to ensure:
• Speedy delivery
• Coherent communication
• Accessibility
(Be a hero when the time comes)
Crisis incident:
Alert settings for crises
Who - target audience
What – your message/instructions
How – delivery, display options
Admin – Best Practice
Who is your target audience?
• Target the right people for the incident.
• Leverage Target Users Options
• Whole Organization
• Divisions, depts, teams
• Application user groups
(i.e. SAP users)
• Location - machine groups
• Try to avoid Manual Groups
• Keep it simple
• What should they do?
• Reassure
• Show empathy
• Point to resources
What – your message content
Make them easy to absorb
• Avoid scrolling text!
• Give visual cues
• Color code your templates
Red = severe
Yellow = critical
Green = all clear
Corporate = important
What – your message visuals
• Make templates EASY TO FIND
• Folders, Bookmarks, Details field
• Set up Admin Access
• Back up Admins
• Bookmark a good landing page!
• Choose your publish method
• Resend – overwrite existing message, publish
• Copy/Send – easier management, BUT more steps
• Create from scratch – takes time
Administrator tips…be fully ready
• Bookmark login to tool for quick access
• This makes it the first page you’ll see at login
• If possible, set up Admin access from your mobile phone
• If you’re away from the office or your desk
• Ensure you know your password
Administrator Tips:
Test, Adjust, Revisit…
(we’re not done just yet)
Test
Adjust
Revisit
• To yourself
• Visual display
• To a group
• Feedback on content
• To your audience
• Emergency Drill
• Well publicized, expected
• Ask for feedback
Test, test, test
• What was confusing?
• What was missing
• Were there unintended consequences?
Update your plan, message,
and/or Alert templates accordingly..
Adjust
• Schedule your next review and future tests
• Update logos?
• Update lists/locations/target audience?
• Update links?
• Add anticipated scenarios as you go
• Schedule Admin training esp. for back up people who don’t
use frequently.
Keep it alive, keep it relevant...
Revisit
Checklist
o Define your crisis scenario
o Define situations and messages
o Prioritize in order of importance
o Prepare Crisis Alerts
o Message content, parameters
o Delivery insurance – back up Admins, mobile
o Test, test, test
o Adjust
o Repeat for the next message type
SnapComms provides a reliable channel to deliver crisis
communications quickly and effectively.
For more information visit SnapComms.com
Sign up for your free trial today!
Free 30 Day Trial
Right Message, Right Place, Right Time. Every Time.

Más contenido relacionado

Más de SnapComms

A Cat's Guide to Internal Comms
A Cat's Guide to Internal CommsA Cat's Guide to Internal Comms
A Cat's Guide to Internal Comms
SnapComms
 
SnapComms Quick Intro
SnapComms Quick IntroSnapComms Quick Intro
SnapComms Quick Intro
SnapComms
 
SnapComms roi-case-study-Rogers
SnapComms roi-case-study-RogersSnapComms roi-case-study-Rogers
SnapComms roi-case-study-Rogers
SnapComms
 

Más de SnapComms (20)

Hospital Internal Communication with SnapComms
Hospital Internal Communication with SnapCommsHospital Internal Communication with SnapComms
Hospital Internal Communication with SnapComms
 
Internal sales manager communication with SnapComms
Internal sales manager communication with SnapCommsInternal sales manager communication with SnapComms
Internal sales manager communication with SnapComms
 
Internal product manager communication with SnapComms
Internal product manager communication with SnapCommsInternal product manager communication with SnapComms
Internal product manager communication with SnapComms
 
Internal communications with SnapComms
Internal communications with SnapCommsInternal communications with SnapComms
Internal communications with SnapComms
 
Internal communication for hospitals with SnapComms
Internal communication for hospitals with SnapCommsInternal communication for hospitals with SnapComms
Internal communication for hospitals with SnapComms
 
Internal helpdesk communication with SnapComms
Internal helpdesk communication with SnapCommsInternal helpdesk communication with SnapComms
Internal helpdesk communication with SnapComms
 
Internal health and safety communication with SnapComms
Internal health and safety communication with SnapCommsInternal health and safety communication with SnapComms
Internal health and safety communication with SnapComms
 
Get Employee Attention
Get Employee AttentionGet Employee Attention
Get Employee Attention
 
A Cat's Guide to Internal Comms
A Cat's Guide to Internal CommsA Cat's Guide to Internal Comms
A Cat's Guide to Internal Comms
 
SnapComms Quick Intro
SnapComms Quick IntroSnapComms Quick Intro
SnapComms Quick Intro
 
Contact Centre Communications Ideas
Contact Centre Communications IdeasContact Centre Communications Ideas
Contact Centre Communications Ideas
 
Your Security Awareness Program
Your Security Awareness ProgramYour Security Awareness Program
Your Security Awareness Program
 
Mobile in Enterprise Communication
Mobile in Enterprise CommunicationMobile in Enterprise Communication
Mobile in Enterprise Communication
 
Ideas to Motivate Sales Teams
Ideas to Motivate Sales TeamsIdeas to Motivate Sales Teams
Ideas to Motivate Sales Teams
 
Hand Hygiene Program Ideas
Hand Hygiene Program IdeasHand Hygiene Program Ideas
Hand Hygiene Program Ideas
 
Overview of SnapComms Internal Communication Software
Overview of SnapComms Internal Communication SoftwareOverview of SnapComms Internal Communication Software
Overview of SnapComms Internal Communication Software
 
Employee security awareness communication
Employee security awareness communicationEmployee security awareness communication
Employee security awareness communication
 
Employee engagement communication
Employee engagement communicationEmployee engagement communication
Employee engagement communication
 
Desktop Alert Examples
Desktop Alert ExamplesDesktop Alert Examples
Desktop Alert Examples
 
SnapComms roi-case-study-Rogers
SnapComms roi-case-study-RogersSnapComms roi-case-study-Rogers
SnapComms roi-case-study-Rogers
 

Último

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 

Último (20)

Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 

Crisis Communications: Are you ready for the unexpected?

  • 1. Are you ready for the unexpected? Successful use of SnapComms Alerts in crisis situations
  • 2. Preparing to communicate in a crisis DEFINE SET UP ALERT SET UP CHANNELS TEST, TEST, TEST ADJUST REVISIT
  • 3. Define Crisis What are we talking about, really… DEFINE
  • 4. Crises are any ‘critical incident’ that threatens the value and reputation of a company – and increasingly its survival. “…a company can expect a value-destroying incident at least once every five years.” It’s no longer a case of “if it happens” but “when it happens”. https://www2.deloitte.com/au/en/pages/risk/articles/a-crisis-of-confidence.html What’s a crisis?
  • 5. Companies are under-prepared A major study from Deloitte looked at the beliefs of board members when it comes to crisis preparedness: 76% of board members believe their companies would respond effectively if a crisis struck tomorrow, but only 49% have taken steps to be truly crisis-ready. Only 50% have evaluated key crisis scenarios or done a basic SWOT evaluation. Only 43% have evaluated worst-case scenarios. http://www2.deloitte.com/global/en/pages/risk/articles/a-crisis-of-confidence.html
  • 6. Define Your Crisis Scenarios • What exists already? • Crisis, contingency plans • Disaster recovery plans • Which scenarios are most important for you right now? Engage your colleagues and build on existing plans
  • 7. Four crisis categories • Danger/Hazard • Weather/Situational • Major Announcement (good or bad) • Outage
  • 9. • Visual • Fast • Targeted • Impactful • Measureable SnapComms Alerts for Crises
  • 10. • Prepare SnapComms Alerts now to ensure: • Speedy delivery • Coherent communication • Accessibility (Be a hero when the time comes) Crisis incident:
  • 11. Alert settings for crises Who - target audience What – your message/instructions How – delivery, display options Admin – Best Practice
  • 12. Who is your target audience? • Target the right people for the incident. • Leverage Target Users Options • Whole Organization • Divisions, depts, teams • Application user groups (i.e. SAP users) • Location - machine groups • Try to avoid Manual Groups
  • 13. • Keep it simple • What should they do? • Reassure • Show empathy • Point to resources What – your message content
  • 14. Make them easy to absorb • Avoid scrolling text! • Give visual cues • Color code your templates Red = severe Yellow = critical Green = all clear Corporate = important What – your message visuals
  • 15. • Make templates EASY TO FIND • Folders, Bookmarks, Details field • Set up Admin Access • Back up Admins • Bookmark a good landing page! • Choose your publish method • Resend – overwrite existing message, publish • Copy/Send – easier management, BUT more steps • Create from scratch – takes time Administrator tips…be fully ready
  • 16. • Bookmark login to tool for quick access • This makes it the first page you’ll see at login • If possible, set up Admin access from your mobile phone • If you’re away from the office or your desk • Ensure you know your password Administrator Tips:
  • 17. Test, Adjust, Revisit… (we’re not done just yet) Test Adjust Revisit
  • 18. • To yourself • Visual display • To a group • Feedback on content • To your audience • Emergency Drill • Well publicized, expected • Ask for feedback Test, test, test
  • 19. • What was confusing? • What was missing • Were there unintended consequences? Update your plan, message, and/or Alert templates accordingly.. Adjust
  • 20. • Schedule your next review and future tests • Update logos? • Update lists/locations/target audience? • Update links? • Add anticipated scenarios as you go • Schedule Admin training esp. for back up people who don’t use frequently. Keep it alive, keep it relevant... Revisit
  • 21. Checklist o Define your crisis scenario o Define situations and messages o Prioritize in order of importance o Prepare Crisis Alerts o Message content, parameters o Delivery insurance – back up Admins, mobile o Test, test, test o Adjust o Repeat for the next message type
  • 22. SnapComms provides a reliable channel to deliver crisis communications quickly and effectively. For more information visit SnapComms.com Sign up for your free trial today! Free 30 Day Trial
  • 23. Right Message, Right Place, Right Time. Every Time.

Notas del editor

  1. Cover Page
  2. PAUSE here, trigger the alert to show on my screen over Powerpoint full screen. Then Spend 2 mins in Content Manager, showing what an alert is.
  3. The visual aspects of what you send is so important – is your eye drawn to the most important info? Does the template frame and branding match your message? Take a cue from hospitals who use color codes – Code Pink, Code Blue, Code Orange – to notify staff about anything from a missing patient, a major disaster, a health hazard…The simplest is traffic light color code, Red for emergency, yellow or orange for critical, and green for all clear, back to normal…
  4. SHOW publish methods in CM?
  5. Cover Page