Matchless clothing company sourced products from Nantra, which employed child labor in poor conditions. When a political organization discovered this connection and planned to make it public, Matchless preemptively released the information itself and announced it was ending the relationship with Nantra. Matchless publicized this in advertising and saw increased sales and profits as a result. From an ethical perspective, Matchless's conduct was not unethical as it took action to end the use of child labor in its supply chain and was transparent about its decision, even if profits factored into the motivation.