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User Experience in Practice
Yukiko Jones
What is UX Design?
What the #$%@ is UX Design?
Satisfaction
User Experience
 Usability
 User Friendly
 User-Centered
 Interaction
 Experience
“Everything that affects a user's
interaction with that product.”
Good Experience
UX Hierarchy of Needs
 Focused on
EXPERIENCE
 Focused on
TASKS
Meaningful
Pleasurable
Convenient
Usable
Reliable
Functional (Useful)
Functional
Responsive
Ergonomic
Convenient
Foolproof
Visible
Understandable
Logical
Predictable
Pleasurable
And…
User Experience Design is DYNAMIC.

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User Experience in Practice