The document discusses a new product called the Green Tub that generates renewable energy from wasted hot water in bathrooms. It notes that while people invest heavily in other green energies like wind and solar, hot water from showers and baths is often wasted. The Green Tub aims to give water a second life by reusing this hot water to create energy through a smart system that doesn't require changes to habits. The company's goals are to have everyone benefit from this technology initially and potentially power entire cities through water-generated energy in the future.

1. University of Namur 2012-2013
New Product Development

2. Through the ages men have
always known to use energy from
THE RESOURCES OF NATURE

3. BUT THE WORLD
IS CHANGING
The risk of
missing energy is
A GLOBAL REALITY

4. Find new sources of renewable energy
is not only an alternative, it’s capital
PEOPLE INVEST HEAVILY IN GREEN ENERGY
WIND
SUN
WATER

5. WATER?
1 SHOWER = 60 LITERS HOT WATER
1 BATH = 150 LITERS HOT WATER
→ LOST ENERGY
64% CONSIDER THE BATHROOM
IS THEIR FAVORITE SPACE

6. But this energy should not to be wasted
What if every drop of water was able to create energy?
LET'S GIVE WATER A SECOND LIFE!LET'S GIVE WATER A SECOND LIFE!

7. A new smart way to reuse your hot
water and generate your own energy!HOW?
Do you like your bathroom?
Now, you will love it!
And you don’t need to change your habits

8. STRATEGIC Plan

9. WE WANT
Our targets and strategies differ in time.
EVERYONE to benefit from it

10. THE FUTURE?
A better world for us and for our children
And maybe entire cities
generating energy by water

11. THE TEAM
Julie Yang
“LET’S GIVE WATER A SECOND LIFE!”
Delphine Vanvooren Tom Callaert

12. thegreentubcompany@gmail.com