Investor pitch deck for Soccermetrics Research

1. We provide analytics for soccer teams
Soccermetrics Research
January 2013 Proprietary and Confidential
Tuesday, January 22, 13

2. OVERVIEW
The world’s largest sport has a Big Data problem:
Data volume is More data Higher detail and
increasing sources complexity
Data management and analysis methods are needed
to enable better decision making.
Soccermetrics makes this data meaningful and valuable.
Fast.
Soccermetrics Research
January 2013 Proprietary and Confidential
Tuesday, January 22, 13

3. MARKET
The soccer industry has many distinct segments,
each with a different use of soccer data.
Media Agents Teams Leagues Gaming Fantasy Fans Betting
Teams will be our primary focus at launch because of their market size,
competitive need, and our understanding and ability within this market.
Large Global Market Revenue Impacting Decisions
5,500 Teams Player Transfers
209 Countries Team Performance
$30 Billion Player Development
Teams fall into three distinct categories:
Continental
Domestic
Local Medium Revenue
High Revenue
Multiple Data Sources
Low Revenue Single Data Source
Dedicated Analytics Staff
Minimal Data Minimal Analytics
No Analytics
Soccermetrics Research
January 2013 Proprietary and Confidential
Tuesday, January 22, 13

4. DATA USAGE
Teams are investing in the collection of data sources to improve decisioning.
Data Sources Analytics Decisioning
Internal Data Management Front Office
Intelligence Manager
Technology Academy
After conversations with hundreds of teams, there were several common pain
points experience by teams in all three segments:
Data sources are Current data is not We have minimal
difficult to integrate good enough analytics capability
We spend too We need the Presenting
much time managing analytics customized actionable analytics is
the data for our team challenging
Soccermetrics will provide the solution that enables teams to manage and
analyze their data to make better decisions.
Soccermetrics Research
January 2013 Proprietary and Confidential
Tuesday, January 22, 13

5. SOLUTION
Soccermetrics allows provides the solution to make data meaningful and valuable.
Data Sources Decisioning
Internal Front Office
Manager
Academy
Soccermetrics Online Solution
Data Analytics Information
Management Engine Delivery
Database Custom Modular Report Custom Automatic
Input Integration
Schemas API Expansion Creation Presentation Delivery
Soccermetrics Research
January 2013 Proprietary and Confidential
Tuesday, January 22, 13

6. BENEFITS
To become the leading analytics solution in the soccer industry, Soccermetrics
will be open, customizable, and expandable.
Open-sourced Customizable Expandable with
data schema and analytics and external data sources
API information delivery and analysis modules
We intend to develop and empower a community that uses
our solution to advance the analysis of the game.
3rd Party Data
Analysts
Providers
3rd Party Analysis
Academics
Providers
Ourselves
Soccermetrics Research
January 2013 Proprietary and Confidential
Tuesday, January 22, 13

7. REVENUE
Our revenue model will be as flexible as our technology with
the intent of achieving widespread use of our solution.
Ad-hoc
More detailed analysis and
reports can be purchased
Free individually or in bulk
Basic data management, Subscription
high-level standard analytics,
Customized API access,
and access to 3rd-party
analysis engine, and
marketplace
information delivery
3rd-Party
Revenue sharing from sales of
3rd-party data sources and
analysis modules
Soccermetrics Research
January 2013 Proprietary and Confidential
Tuesday, January 22, 13

8. TEAM
Our company combines a balanced, passionate founding
team with an experienced, industry-focused advisory board.
Founding
Team
Howard Hamilton, PhD Matthew Stigall
• Leading pioneer in soccer analytics • Global technology sales experience
• Experienced scientific and web • Former video analyst for NCAA teams
software developer and the NFL
Advisory
Board
John Stasko, PhD David Hedlund, PhD Kirk Goldsberry, PhD
Data Visualization Sports Performance Spatial Analysis
Analysis Soccermetrics Research
January 2013 Proprietary and Confidential
Tuesday, January 22, 13

9. FUNDING
Now 3 Months 6 Months
• Data Upload & Integration • API Completion • Global Launch
• Schema Completion • Initial Analysis Modules • Customizable Analysis Modules
• Match Result Convertible • Early Access Customers Seed • Team Customization
• Global Player Round Funding • 3rd Party Analytics Access
• Match Event Database
• Match Result Dashboard • Executive Dashboard • Customizable Delivery
Round Timeframe Amount Use of funds
Develop Initial Solution
Convertible
Q1 2013 $100k Trial Customer Acquisition
Round
IP Protection
Complete Product Development
Seed Funding Q3 2013 $400k Global Product Launch
Sales & Marketing
Soccermetrics Research
January 2013 Proprietary and Confidential
Tuesday, January 22, 13