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Better collaborative outcomes 

with integrated digital workplace
Francois Nasser
Worldwide Director of Customer Success
francois_nasser@us.ibm.com
Dion Hinchcliffe
Researcher, Thinker, Analyst, and Bestselling Author
@dhinchcliffe
Social Connections | October 16, 2017IBM | AppFusions
Agenda
• Today’s Workplace Challenges
• A New Vision for Digital Workplace
• Connecting with How Work Gets Done
• What Organizations Should Do
Social Connections | October 16, 2017IBM | AppFusions
CHALLENGES
Social Connections | October 16, 2017IBM | AppFusions
EMAIL
OVERLOAD
Social Connections | October 16, 2017IBM | AppFusions
ENDLESS
STREAM
OF CHAT
MESSAGES
Social Connections | October 16, 2017IBM | AppFusions
FINDING &
SHARING
DOCUMENT
Social Connections | October 16, 2017IBM | AppFusions
WATSON WORKSPACECONNECTIONS
TOO
MANY 

TOOLS
Social Connections | October 16, 2017IBM | AppFusions
TOO MANY
MEETINGS
Social Connections | October 16, 2017IBM | AppFusions
WHAT DO I
DO NEXT?
Social Connections | October 16, 2017IBM | AppFusions
WHAT DID I
FORGET?
Social Connections | October 16, 2017IBM | AppFusions
Social Connections | October 16, 2017IBM | AppFusions
Social Connections | October 16, 2017IBM | AppFusions
HOW DO WE INNOVATE?
Social Connections | October 16, 2017IBM | AppFusions
Social Connections | October 16, 2017IBM | AppFusions
LOW ADOPTION
Social Connections | October 16, 2017IBM | AppFusions
Social Connections | October 16, 2017IBM | AppFusions
Digital Proliferation is Causing Fragmentation in our Work Tools
Making Workers Exert Great Effort in Manually Integrating their Workplace
Social Connections | October 16, 2017IBM | AppFusions
Organizations
and Workers Seek a
More Usable and
Manageable Digital
Workplace Today
- digital workplace
- other work systems
typical
optimal
unmanaged
Social Connections | October 16, 2017IBM | AppFusions
Recent Data Shows Both Business and Tech Barriers to Value
Source: SIS Research
Unsure of How to Use Tech
Many Barriers to Effective Digital Workplace
Source: Clarius Group
Social Connections | October 16, 2017IBM | AppFusions
Enterprises Still Struggle to Bring Together the Key Elements of Collaboration
Social Connections | October 16, 2017IBM | AppFusions
And Focus on the Top Activities That Matter Most in Daily Work
Today’s Systems of Engagement Still Far Too Isolated from Meaningful Work Outcomes
Social Connections | October 16, 2017IBM | AppFusions
What If We
Could Bring
the Digital
Workplace
Together In
One Place?
Social Connections | October 16, 2017IBM | AppFusions
And Make It
Work Seamlessly
Together With…
People
Their Apps
and Data
Work
Context
+
Social Connections | October 16, 2017IBM | AppFusions
Creating a Truly Integrated and Collaborative Digital Workplace
Social Connections | October 16, 2017IBM | AppFusions
OUTCOMES

Social Connections | October 16, 2017IBM | AppFusions
27
WHAT IS AN OUTCOME-BASED SOLUTION?
+
=
Reaching Outcomes
UNIVERSAL SPECIALIZED APPS WATSON
Social Connections | October 16, 2017IBM | AppFusions
Social Connections | October 16, 2017IBM | AppFusions
Todo, JIRA, Wrike,
Asana, Trello, etc.
Connections Files,
Box, Dropbox,
Sharepoint, O365,
YouTube, Vimeo, etc.
Message, Watson
Workplace, Slack
Team,
Connections
Profiles
Meeting
Social Connections | October 16, 2017IBM | AppFusions
TEMPLATES
salesCX
• Shorter sales cycle

• Increased sales

• Increased revenue per
customer

• Better customer experience
OUTCOMES
• SALESFORCE
• SAP
• Sugar
+TOOLS:
UNIVERSAL APPS
CONNECTIONS
WATSON WORKSPACE
hrCX
• Faster on-boarding

• Reduce time to productivity

• Lower costs

• Better employee
experience
OUTCOMES
• KENEXA, HR
• WORKDAY
• ADP
TOOLS:
UNIVERSAL APPS
CONNECTIONS
WATSON WORKSPACE
Social Connections | October 16, 2017IBM | AppFusions
incidentCX
• Speed to resolution

• Lower cost

• Compliance, Risk,
Insurance

• Customer satisfaction
OUTCOMES
• CORP SYSTEMS
• MANAGEMENT
DASHBOARD
TOOLS:
UNIVERSAL APPS
CONNECTIONS
WATSON WORKSPACE
Social Connections | October 16, 2017IBM | AppFusions
projectCX
• Lower costs

• Time to value

• Meet deadlines

OUTCOMES
• JIRA
• GITHUB, GITLAB, etc.
• PROJECT TOOLS
TOOLS:
UNIVERSAL APPS
CONNECTIONS
WATSON WORKSPACE
Social Connections | October 16, 2017IBM | AppFusions
marketingCX
• Increased sales

• Lower cost per lead

• Decrease marketing budget

• Better customer
satisfaction
OUTCOMES
• SALESFORCE, CRM
• WRIKE
• IBM MARKETING
SUITE
TOOLS:
UNIVERSAL APPS
CONNECTIONS
WATSON WORKSPACE
Social Connections | October 16, 2017IBM | AppFusions
facilitiesCX
• Speed to completion

• Lower costs

• Increased quality

OUTCOMES
• Trirega
• FM:Systems
• WRIKE
TOOLS:
UNIVERSAL APPS
CONNECTIONS
WATSON WORKSPACE
r&dCX
• Increase shareholder value

• Higher patent rate

• Break-thru revenue

OUTCOMES
• PROJECT MGMT
• DB
• INFO-CENTER
TOOLS:
UNIVERSAL APPS
CONNECTIONS
WATSON WORKSPACE
Social Connections | October 16, 2017IBM | AppFusions
responseCX
• Safety

• Speed to resolution

• Community Satisfaction

• Increased collaboration
OUTCOMES
• CDC
• INFO-CENTER
• MANAGEMENT
DASHBOARD
TOOLS:
UNIVERSAL APPS
CONNECTIONS
WATSON WORKSPACE
Social Connections | October 16, 2017IBM | AppFusions
kmCX
• Speed to innovation

• Employee satisfaction

• Increased shareholder
value

• Increased collaboration
OUTCOMES
• BOOK
• INFO-CENTER
TOOLS:
UNIVERSAL APPS
CONNECTIONS
WATSON WORKSPACE
Social Connections | October 16, 2017IBM | AppFusions
executiveCX
• KPI Dashboards

• Better decision making

• Execution of strategy

• Shareholder value
OUTCOMES
• CUSTOM DB
• INFO-CENTER
• MANAGEMENT
DASHBOARD
TOOLS:
UNIVERSAL APPS
CONNECTIONS
WATSON WORKSPACE
Social Connections | October 16, 2017IBM | AppFusions
m&aCX
• Lower costs

• Speed to value

• Employee satisfaction

• Shareholder value
OUTCOMES
• WRIKE
• INFO-CENTER
• MANAGEMENT
DASHBOARD
TOOLS:
UNIVERSAL APPS
CONNECTIONS
WATSON WORKSPACE
Social Connections | October 16, 2017IBM | AppFusions
legalCX
• Lower risk

• Lower costs

• Efficiency

• Better customer experience
OUTCOMES
• LEXIS
• INFO-CENTER
• MANAGEMENT
DASHBOARD
TOOLS:
UNIVERSAL APPS
CONNECTIONS
WATSON WORKSPACE
Social Connections | October 16, 2017IBM | AppFusions
UNIQUE
Situating the Digital Workplace for Highest Value Results
vs.
Integrated

Digital Workplace
app
app
appdoc
docdoc
doc
top use case

templates
ad hoc use and
manual integration
simple, easy, and
effective engagement
in one integrated
experience
app
doc
docs
convo
convo
convosapps
worker
Social Connections | October 16, 2017IBM | AppFusions
Making It About People: Design Thinking for Collaboration
• Too hard to locate/use apps

• Data and work process out of context

• Cannot find information quickly

• Manual data integration

• Tools don’t support job functions
Common Worker Pain Points
Typical ‘Accidental’ Digital Workplace
Design Thinking
Integrated Digital Workplace

Focused on Outcomes
Social Connections | October 16, 2017IBM | AppFusions
Focused 

Use Cases
• Sales
• Marketing
• HR
• Projects
• Etc.
= Meaningful
Outcomes
• Tracked ROI
• Measured impact
• Improved KPIs
Social Connections | October 16, 2017IBM | AppFusions
What Makes Our Outcome-Based Solutions Unique?
INTEGRATION
Seamless integration
means that all apps
work together as one
“super’ app.
Outcome-Based
Templates are
built for
departmental,
functional, and
specialized and
business
teams .. The
right tools, plus
proven
processes.
CONNECT
TEAM
OUTCOME-BASED 

TEMPLATES
TRUE MOBILE
OPEN STANDARDSUNIVERSAL APPS
All templates come with
our core social,
collaboration apps:
Team, Library, Note,
Todo, Meeting,
Message, and History.
With our Open
Standards functionality,
our Templates include
Universal Apps,
Industry Speciality
Apps, Data and
Services.
True Mobile means we deliver a mobile first:
no-compromise, 100% full feature. You get
the same features on the Web/Desktop
Workplaces.
INTELLIGENCE
Infusion of artificial intelligence and cognitive
capabilities with IBM Watson. Intelligent
Search, Intelligent Alerts, Intelligent Insights
across all your applications and processes.
CONNECTIONS
WATSON WORKPLACE
Leverage IBM
Connections Profiles,
Blogs, Wikis,
Forums, Activities
and other social
collaboration
components.
Integrated Watson
Workplace for
persistent chat and
cognitive features of
Watson Workplace.
Social Connections | October 16, 2017IBM | AppFusions
THANK YOU!
Social Connections | October 16, 2017IBM | AppFusions

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AppFusions – Drive better outcomes and increased collaboration, engagement, and focus via integrated digital workplace hubs for your teams

  • 1. Better collaborative outcomes 
 with integrated digital workplace Francois Nasser Worldwide Director of Customer Success francois_nasser@us.ibm.com Dion Hinchcliffe Researcher, Thinker, Analyst, and Bestselling Author @dhinchcliffe Social Connections | October 16, 2017IBM | AppFusions
  • 2. Agenda • Today’s Workplace Challenges • A New Vision for Digital Workplace • Connecting with How Work Gets Done • What Organizations Should Do Social Connections | October 16, 2017IBM | AppFusions
  • 3. CHALLENGES Social Connections | October 16, 2017IBM | AppFusions
  • 4. EMAIL OVERLOAD Social Connections | October 16, 2017IBM | AppFusions
  • 5. ENDLESS STREAM OF CHAT MESSAGES Social Connections | October 16, 2017IBM | AppFusions
  • 6. FINDING & SHARING DOCUMENT Social Connections | October 16, 2017IBM | AppFusions
  • 8. TOO MANY 
 TOOLS Social Connections | October 16, 2017IBM | AppFusions
  • 9. TOO MANY MEETINGS Social Connections | October 16, 2017IBM | AppFusions
  • 10. WHAT DO I DO NEXT? Social Connections | October 16, 2017IBM | AppFusions
  • 11. WHAT DID I FORGET? Social Connections | October 16, 2017IBM | AppFusions
  • 12. Social Connections | October 16, 2017IBM | AppFusions
  • 13. Social Connections | October 16, 2017IBM | AppFusions
  • 14. HOW DO WE INNOVATE? Social Connections | October 16, 2017IBM | AppFusions
  • 15. Social Connections | October 16, 2017IBM | AppFusions
  • 16. LOW ADOPTION Social Connections | October 16, 2017IBM | AppFusions
  • 17. Social Connections | October 16, 2017IBM | AppFusions
  • 18. Digital Proliferation is Causing Fragmentation in our Work Tools Making Workers Exert Great Effort in Manually Integrating their Workplace Social Connections | October 16, 2017IBM | AppFusions
  • 19. Organizations and Workers Seek a More Usable and Manageable Digital Workplace Today - digital workplace - other work systems typical optimal unmanaged Social Connections | October 16, 2017IBM | AppFusions
  • 20. Recent Data Shows Both Business and Tech Barriers to Value Source: SIS Research Unsure of How to Use Tech Many Barriers to Effective Digital Workplace Source: Clarius Group Social Connections | October 16, 2017IBM | AppFusions
  • 21. Enterprises Still Struggle to Bring Together the Key Elements of Collaboration Social Connections | October 16, 2017IBM | AppFusions
  • 22. And Focus on the Top Activities That Matter Most in Daily Work Today’s Systems of Engagement Still Far Too Isolated from Meaningful Work Outcomes Social Connections | October 16, 2017IBM | AppFusions
  • 23. What If We Could Bring the Digital Workplace Together In One Place? Social Connections | October 16, 2017IBM | AppFusions
  • 24. And Make It Work Seamlessly Together With… People Their Apps and Data Work Context + Social Connections | October 16, 2017IBM | AppFusions
  • 25. Creating a Truly Integrated and Collaborative Digital Workplace Social Connections | October 16, 2017IBM | AppFusions
  • 26. OUTCOMES
 Social Connections | October 16, 2017IBM | AppFusions
  • 27. 27 WHAT IS AN OUTCOME-BASED SOLUTION? + =
  • 28. Reaching Outcomes UNIVERSAL SPECIALIZED APPS WATSON Social Connections | October 16, 2017IBM | AppFusions
  • 29. Social Connections | October 16, 2017IBM | AppFusions
  • 30. Todo, JIRA, Wrike, Asana, Trello, etc. Connections Files, Box, Dropbox, Sharepoint, O365, YouTube, Vimeo, etc. Message, Watson Workplace, Slack Team, Connections Profiles Meeting Social Connections | October 16, 2017IBM | AppFusions
  • 32. salesCX • Shorter sales cycle • Increased sales • Increased revenue per customer • Better customer experience OUTCOMES • SALESFORCE • SAP • Sugar +TOOLS: UNIVERSAL APPS CONNECTIONS WATSON WORKSPACE
  • 33. hrCX • Faster on-boarding • Reduce time to productivity • Lower costs • Better employee experience OUTCOMES • KENEXA, HR • WORKDAY • ADP TOOLS: UNIVERSAL APPS CONNECTIONS WATSON WORKSPACE Social Connections | October 16, 2017IBM | AppFusions
  • 34. incidentCX • Speed to resolution • Lower cost • Compliance, Risk, Insurance • Customer satisfaction OUTCOMES • CORP SYSTEMS • MANAGEMENT DASHBOARD TOOLS: UNIVERSAL APPS CONNECTIONS WATSON WORKSPACE Social Connections | October 16, 2017IBM | AppFusions
  • 35. projectCX • Lower costs • Time to value • Meet deadlines OUTCOMES • JIRA • GITHUB, GITLAB, etc. • PROJECT TOOLS TOOLS: UNIVERSAL APPS CONNECTIONS WATSON WORKSPACE Social Connections | October 16, 2017IBM | AppFusions
  • 36. marketingCX • Increased sales • Lower cost per lead • Decrease marketing budget • Better customer satisfaction OUTCOMES • SALESFORCE, CRM • WRIKE • IBM MARKETING SUITE TOOLS: UNIVERSAL APPS CONNECTIONS WATSON WORKSPACE Social Connections | October 16, 2017IBM | AppFusions
  • 37. facilitiesCX • Speed to completion • Lower costs • Increased quality OUTCOMES • Trirega • FM:Systems • WRIKE TOOLS: UNIVERSAL APPS CONNECTIONS WATSON WORKSPACE
  • 38. r&dCX • Increase shareholder value • Higher patent rate • Break-thru revenue OUTCOMES • PROJECT MGMT • DB • INFO-CENTER TOOLS: UNIVERSAL APPS CONNECTIONS WATSON WORKSPACE Social Connections | October 16, 2017IBM | AppFusions
  • 39. responseCX • Safety • Speed to resolution • Community Satisfaction • Increased collaboration OUTCOMES • CDC • INFO-CENTER • MANAGEMENT DASHBOARD TOOLS: UNIVERSAL APPS CONNECTIONS WATSON WORKSPACE Social Connections | October 16, 2017IBM | AppFusions
  • 40. kmCX • Speed to innovation • Employee satisfaction • Increased shareholder value • Increased collaboration OUTCOMES • BOOK • INFO-CENTER TOOLS: UNIVERSAL APPS CONNECTIONS WATSON WORKSPACE Social Connections | October 16, 2017IBM | AppFusions
  • 41. executiveCX • KPI Dashboards • Better decision making • Execution of strategy • Shareholder value OUTCOMES • CUSTOM DB • INFO-CENTER • MANAGEMENT DASHBOARD TOOLS: UNIVERSAL APPS CONNECTIONS WATSON WORKSPACE Social Connections | October 16, 2017IBM | AppFusions
  • 42. m&aCX • Lower costs • Speed to value • Employee satisfaction • Shareholder value OUTCOMES • WRIKE • INFO-CENTER • MANAGEMENT DASHBOARD TOOLS: UNIVERSAL APPS CONNECTIONS WATSON WORKSPACE Social Connections | October 16, 2017IBM | AppFusions
  • 43. legalCX • Lower risk • Lower costs • Efficiency • Better customer experience OUTCOMES • LEXIS • INFO-CENTER • MANAGEMENT DASHBOARD TOOLS: UNIVERSAL APPS CONNECTIONS WATSON WORKSPACE Social Connections | October 16, 2017IBM | AppFusions
  • 45. Situating the Digital Workplace for Highest Value Results vs. Integrated
 Digital Workplace app app appdoc docdoc doc top use case
 templates ad hoc use and manual integration simple, easy, and effective engagement in one integrated experience app doc docs convo convo convosapps worker Social Connections | October 16, 2017IBM | AppFusions
  • 46. Making It About People: Design Thinking for Collaboration • Too hard to locate/use apps • Data and work process out of context • Cannot find information quickly • Manual data integration • Tools don’t support job functions Common Worker Pain Points Typical ‘Accidental’ Digital Workplace Design Thinking Integrated Digital Workplace
 Focused on Outcomes Social Connections | October 16, 2017IBM | AppFusions
  • 47. Focused 
 Use Cases • Sales • Marketing • HR • Projects • Etc. = Meaningful Outcomes • Tracked ROI • Measured impact • Improved KPIs Social Connections | October 16, 2017IBM | AppFusions
  • 48. What Makes Our Outcome-Based Solutions Unique? INTEGRATION Seamless integration means that all apps work together as one “super’ app. Outcome-Based Templates are built for departmental, functional, and specialized and business teams .. The right tools, plus proven processes. CONNECT TEAM OUTCOME-BASED 
 TEMPLATES TRUE MOBILE OPEN STANDARDSUNIVERSAL APPS All templates come with our core social, collaboration apps: Team, Library, Note, Todo, Meeting, Message, and History. With our Open Standards functionality, our Templates include Universal Apps, Industry Speciality Apps, Data and Services. True Mobile means we deliver a mobile first: no-compromise, 100% full feature. You get the same features on the Web/Desktop Workplaces. INTELLIGENCE Infusion of artificial intelligence and cognitive capabilities with IBM Watson. Intelligent Search, Intelligent Alerts, Intelligent Insights across all your applications and processes. CONNECTIONS WATSON WORKPLACE Leverage IBM Connections Profiles, Blogs, Wikis, Forums, Activities and other social collaboration components. Integrated Watson Workplace for persistent chat and cognitive features of Watson Workplace. Social Connections | October 16, 2017IBM | AppFusions
  • 49. THANK YOU! Social Connections | October 16, 2017IBM | AppFusions