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Berlin, October 16-17 2018
Intelligent Collaboration
driving Digital Transformation
Marta Alvarez de la Campa, Eurapco
@MA_delaCampa
PLATINUM SPONSORS
GOLD SPONSORS
BRONZE SPONSORS
SILVER SPONSORS
SPEEDSPONSORING BEER SPONSOR
Social Connections 14 Berlin, October 16-17 2018
Index
1. About Eurapco
2. Our main challenges
3. Feedback from our users
4. Our approach to simplicity (with Customizer)
Social Connections 14 Berlin, October 16-17 2018
1. About Eurapco
Social Connections 14 Berlin, October 16-17 2018
2. Our main challenges
• Lack of exclusivity: Ours is only one out of at
least 3 platforms
• Lack of control: only 20 users out of 1.700 are
employed by us
• Dedication and time: Everything users do with
us in on top of their daily jobs and
responsibilities
Social Connections 14 Berlin, October 16-17 2018
Value = perceived benefits – perceived costs
1 = Perceived benefits
2 = Perceived costs
-1 = Value!
• Not user friendly
• Difficult to use
• Difficulty to find relevant information
• Too many and too complex functionalities
• I don’t see the value
• I don´t have time! Email is easier and quicker!
• Technology problems: browser versions, slow...
• One extra password to remember!
• Too many email notifications – Hate Newsletter!
3. Feedback from our users: Pain points
Myth: The 3-click-rule of web design advice?
Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…
Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…
Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…
Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…
Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…
Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…
Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…
Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…
Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…
Contact details
not available due
to GDPR
Social Connections 14 Berlin, October 16-17 2018
Simplicity is the ultimate
sophistication
Leonardo da Vinci
PLATINUM SPONSORS
GOLD SPONSORS
BRONZE SPONSORS
SILVER SPONSORS
SPEEDSPONSORING BEER SPONSOR

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Intelligent Collaboration driving Digital Transformation

  • 1. Berlin, October 16-17 2018 Intelligent Collaboration driving Digital Transformation Marta Alvarez de la Campa, Eurapco @MA_delaCampa
  • 2. PLATINUM SPONSORS GOLD SPONSORS BRONZE SPONSORS SILVER SPONSORS SPEEDSPONSORING BEER SPONSOR
  • 3. Social Connections 14 Berlin, October 16-17 2018 Index 1. About Eurapco 2. Our main challenges 3. Feedback from our users 4. Our approach to simplicity (with Customizer)
  • 4. Social Connections 14 Berlin, October 16-17 2018 1. About Eurapco
  • 5. Social Connections 14 Berlin, October 16-17 2018 2. Our main challenges • Lack of exclusivity: Ours is only one out of at least 3 platforms • Lack of control: only 20 users out of 1.700 are employed by us • Dedication and time: Everything users do with us in on top of their daily jobs and responsibilities
  • 6. Social Connections 14 Berlin, October 16-17 2018 Value = perceived benefits – perceived costs 1 = Perceived benefits 2 = Perceived costs -1 = Value! • Not user friendly • Difficult to use • Difficulty to find relevant information • Too many and too complex functionalities • I don’t see the value • I don´t have time! Email is easier and quicker! • Technology problems: browser versions, slow... • One extra password to remember! • Too many email notifications – Hate Newsletter! 3. Feedback from our users: Pain points Myth: The 3-click-rule of web design advice?
  • 7. Social Connections 14 Berlin, October 16-17 2018 4. Our approach to simplicity…
  • 8. Social Connections 14 Berlin, October 16-17 2018 4. Our approach to simplicity…
  • 9. Social Connections 14 Berlin, October 16-17 2018 4. Our approach to simplicity…
  • 10. Social Connections 14 Berlin, October 16-17 2018 4. Our approach to simplicity…
  • 11. Social Connections 14 Berlin, October 16-17 2018 4. Our approach to simplicity…
  • 12. Social Connections 14 Berlin, October 16-17 2018 4. Our approach to simplicity…
  • 13. Social Connections 14 Berlin, October 16-17 2018 4. Our approach to simplicity…
  • 14. Social Connections 14 Berlin, October 16-17 2018 4. Our approach to simplicity…
  • 15. Social Connections 14 Berlin, October 16-17 2018 4. Our approach to simplicity… Contact details not available due to GDPR
  • 16. Social Connections 14 Berlin, October 16-17 2018 Simplicity is the ultimate sophistication Leonardo da Vinci
  • 17.
  • 18. PLATINUM SPONSORS GOLD SPONSORS BRONZE SPONSORS SILVER SPONSORS SPEEDSPONSORING BEER SPONSOR