While External Community Management is a quite established profession today, internal communities are evolving and likewise need to be managed just as their external counterparts. Since virtually every company benefits from a Social Intranet nowadays, there is tremendous growth potential for upcoming positions within this field. The importance of a community management programme will be elaborated in this session by showing the example of Bosch having achieved a successful implementation of their E2.0 platform Bosch Connect. During the presentation, Katharina Perschke and Barbara Koch are examining the value of community-based collaboration, elaborating the importance of community and engagement management throughout the whole community lifecycle, giving recommendations on the design of internal community management, as well as discussing key factors for the role and organization of internal communities.

1. The importance of
community-­‐based
collabora6on for Robert Bosch
GmbH

2. Barbara Koch (IBM)
Solu6on Sales Leader Social Business &
Commerce
Katharina Perschke (Bosch Diesel Systems)
Ini6a6ve Digital Transforma6on @ DS,
Chief Corporate Community Manager

3. G40/PJ-E2.0 | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
Robert Bosch GmbH
Diesel Systems
3
Four business sectors
Mobility
Solutions
Industrial
Technology
Energy and
Building
Technology
Consumer
Goods

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distribution, as well as in the event of applications for industrial property rights.
Robert Bosch GmbH
Diesel Systems
4
2014 key figures
è One of the world’s largest suppliers of
automotive technology
Industrial
Technology
Energy and
Building
Technology
Bosch Group è €48.9 billion in revenue
è 290,000 associates
è 371,000 associates as per Sep, 2015*
Mobility
Solutions
è Leading in drive and control technology,
packaging, and process technology
è Leading manufacturer of security
technology
è Global market leader of energie-efficent
heating products and hot-water solutions
Consumer
Goods
è Leading supplier of power tools
and accessories
è Leading supplier of household appliances
68%
share
of sales
*including BSH Hausgeräte GmbH (formerly BSH Bosch und Siemens Hausgeräte GmbH)
and Robert Bosch Automotive Steering GmbH (formerly ZF Lenksysteme GmbH).
32%
share
of sales

5. G40/PJ-E2.0 | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
Bosch Connect – Facts & Figures
Diesel Systems
5
190,000 users onboarded
Up to 70,000 unique users per day
27,000 communities
1,000,000 activity stream stories per month
1,000,000 profile tags173,000 wiki pages
2,000 mobile users
Most used: Communities

6. G40/PJ-E2.0 | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
Corporate Community Management @ Bosch DS
Diesel Systems
The future of collaboration is community-based.
Bosch uses the Social Business platform Bosch Connect
both internally and with external business partners.
Community Management has a
positive ROT (return on invested
time).
Every beneficial community is
driven by a
qualified Community Manager.
6

7. G40/PJ-E2.0 | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
Corporate Community Management @ Bosch DS
Diesel Systems
Community Management is a role (Junior CM),
a profession (Senior and Chief CM),
and a skill and competence set.
Professional Community Management needs resources.
If you really want to change the way you collaborate,
you need a qualified internal Bosch associate to make your
processes and tasks fit the mechanisms and functions of a Social
Business environment.
Successful Community Management
has more to do with attitude and
personal experience than trained
expertise / trained knowledge.
7

8. G40/PJ-E2.0 | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
Corporate Community Management @ Bosch DS
Diesel Systems
Participant
Leader/Manager
8
The Community Lifecycle on Bosch Connect

9. G40/PJ-E2.0 | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
Corporate Community Management @ Bosch DS
Diesel Systems
Roles of a Community Manager
Gardener
Marketer
Contacter
Participant
Organizator
Leader/Manager
Moderator
Conceptioner
Editor
Facilitator
Analyst
Brand Ambassador
Entertainer
Strategist
Community Management is maybe one of the most diversified professions
9

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distribution, as well as in the event of applications for industrial property rights.
Corporate Community Management @ Bosch DS
Diesel Systems
10
Work community-based

11. DS/PJ-DT | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing,
distribution, as well as in the event of applications for industrial property rights.
Corporate Community Management @ Bosch DS
Diesel Systems
11
How to learn to work networked-based

12. PLATINUM
&
CHAMPAGNE
SPONSORS
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SPONSORS
9

13. Thank you for listening!