In today’s digitally connected age, if your business presence is limited to Brick & Mortar only, you’re losing customers and are not taking advantage of the unique opportunity available to you. Compared to traditional channels, the digital space offers the ability to scale quickly and at a relatively low cost while being available at all times and instantly to customers.

1. SIMPLE STEPSto create your brick & mortar online presence5

2. DO YOU KNOW?
E-commerce grows
at a rate of over
20% per year!
Able to scale quicklyBENEFITS
OF A DIGITAL SPACE
Relative low cost
Instant availability at all times
Create personalised experiences

3. EXPAND ONLINE!
SOLUTION?According to a recent study -
• Increased competition from
online retailers
• Drastic reduction in foot traffic
DECLINEOF BRICK & MORTAR?
Accelerate the process
process and increase your returns by
leveraging your own customers.

4. ACTIONABLE 5 STEP GUIDE
OMNICHANNEL
A business model that implies the use of a variety of
channels in a customer's shopping experience.
to get started with
OMNICHANNEL

5. SETUP ONLINE SHOP
STEP ZERO
‣ What is the size of your consumer
base?
‣ How do you wish to integrate the
experience with your business plan?
Tools to help your e-commerce setup
Choose the right
e-commerce
platform here
E-commerce
services you should
know about

6. AWARENESS
FOOT TRAFFIC
STEP ONE
to
ONLINE TRAFFIC
INCENTIVE
ACTION
Make the person aware of your
online presence.
Give the person a good reason to
visit you online.
Produce a simple way to take
action right away on the
incentive.
1
2
3

7. AWARENESS
IDEAS
Flyers
In-store signs
Website on catalogs
and any printed
material
Store representatives
Videos

8. INCENTIVE
IDEAS
Discounts
Special sales
Exclusive items
Free items
Free shipping
Gift cards
Promo codes

9. ACTION
IDEAS
QR codes
Inside/Outside store
tablets to sign-up
Instant discount for
newsletter signup
Contest forms and boxes
Sales rep promoting with a
device ready for signup

10. YOUROBJECTIVE
• To show the consumers the
benefits of your online store
without selling them anything
• To get their permission to start a
relationship with them (through
email)

11. Learn the essential principles for
successful online referral marketing!
DOWNLOAD FREE EBOOK
Download FREE ebook for the next steps!
THE BRICK & MORTAR REFERRAL
PROGRAM BLUEPRINT