How UX can make or break you business at the startup community, Digital Chai Pe Charcha at Chennai, India - http://www.socialbeat.in/digitalcpc/

1. Measuring ROI from
Digital Marketing
How
User
Experience can
make or break
your business

2. vvz
What is User
Experience

3. The experience an end-user has during all
aspects of his/her interaction with the
company, its services, and its products

4. Types of UX
Product UX Interface UX

5. Elements of a great User Experience
The way it works
Look & Feel
FUNCTIONALITY
AESTHETICS
GREAT
USER
EXPERIENCE

6. vvz
How UX
Impacts Your
Business

7. UX impacts both user acquisition and retention
Acquisition Retention

8. Designing Landing Pages that are Conversion-Optimized
lowers acquisition costs

9. How conversion rate impacts acquisition costs
Advertising Spend (Rs.) 50000
Visits (at Rs. 10 per click) 5000
Conversion Rate 3% 3.50%
Customers Acquired 150 175
CPA 333 286
Increase in Customers
Acquired - 17 %
Decrease in CPA - 14 %

10. Website UX is critical for SEO

11. Not a designer’s problem..

12. But a CEO’s priority.

13. vvz
Overview of
the UX Process

14. User Experience – Design to Cultivate Trust
Giving the users a great
experience
Receiving trust & business
as reward
It is critical to understand, design & improve on
digital experiences to enhance the user trust
• Website that shows it cares about its customers –
Security & Privacy of its users handled with
attention
• Service is of great quality – Feedback & reviews
from real buyers that connects with new users
• Company is reliable & trustworthy - Transparent
information on the roots & founders of the
business

15. Our proven approach to User Experience & Delight
2
STRATEGISE
1
RESEARCH & ANALYSE
3
PRODUCT DESIGN
4
TEST & ITERATE
UX
PROCESS
• Identify Project Requirements
• Conduct Competitor Analysis
• Do Content Audit
• Collaborative discussions
• Create revised Sitemap
• Plan Information Architecture
• User Personas
• User Scenarios
• Navigation Flowcharts
• User Surveys
• Website UX
• Digital Touch-points
• Building Virality Loop
• A/B Testing
• Heat Map
Analysis
• Review Metrics
and iterate on
design &
marketing

16. UX Analytics – Heatmaps and AB Testing

17. vvz
Examples of
good UX

18. AIRBNB – Find your place of belonging
Great product experience Simple intuitive navigation User-engaging interface

19. Everlist – Task Management App
Comfortable UI
Grid Layout Organization
Aesthetic Design

20. vvz
Conducting a
UX Audit

21. Evaluating the UX of your website/app
 Functionality – How quickly can you accomplish what you came for
 Navigation & Information Architecture
 Forms and Data Entry
 Trust & Credibility
 Aesthetics - Page Layout & Visualization
 Site layout - assist the user in where to focus
 Clickable Items should appear clickable and vice versa
 Font consistency
 Balance between white space and content
 Overall - pleasant to look at and navigate.

22. Digital Marketing for results.
Follow us

23. vvz
UX Tools

24. Tech Stack used for User Experience
BEHAVIOR
TRACKING
STRATEGY
PROTOTYPING
 Customer Surveys
 User Interviews
 Case Studies
 Inspectlet
 CrazyEgg
 Optimizely
 Google Analytics
 MouseFlow
 Balsamiq
 Axure
 Invision
 Pen & Paper

25. Example of Customer Delight: First Visit
Walkthroughs are great UX
for any new product app, it
helps the first time user
understand how to interact
with the app interface.
Micro-interactions adds some fun
element to the usually boring sign up
process. It’s also important to break down
sign up process into multiple steps/pages.