5. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency.
6. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency.
40. to turn a page, turn a channel, switch off and ignore
41. The effectiveness of traditional marketing has been eroded due to consumers been able to ignore marketing messages, especially of the broadcast type. (Van Den Bulte and Wuyts 2007)
Wal-Mart paid PR agency Edelman to develop Wal-Marting Across America, a blog which charted the 10-day road trip of a couple who slept at Wal-Mart parking lots while on a cross-country RV trip because they’re free to park in. (If you thought Wal-Mart has a lot of trailer trash … ) ‘Jim and Laura,’ the couple, turned out to be former Washington Post photographer James Thresher and freelance journalist Laura St Clair. The organization that ‘supported’ their trip and, thus, the blog, Working Families for Wal-Mart, was a sham created by Edelman.
Wal-Mart paid PR agency Edelman to develop Wal-Marting Across America, a blog which charted the 10-day road trip of a couple who slept at Wal-Mart parking lots while on a cross-country RV trip because they’re free to park in. (If you thought Wal-Mart has a lot of trailer trash … ) ‘Jim and Laura,’ the couple, turned out to be former Washington Post photographer James Thresher and freelance journalist Laura St Clair. The organization that ‘supported’ their trip and, thus, the blog, Working Families for Wal-Mart, was a sham created by Edelman.