Social and the Marketing Mix

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The document discusses integrated marketing and the importance of integrating different aspects of the marketing mix. It provides five key steps for ensuring an integrated customer experience: 1) Identifying customers and prospects through psychographics, sociographics, and ethnographics; 2) Estimating the value of customers; 3) Planning communication messages and incentives; 4) Estimating return on customer investment; 5) Evaluation and future planning. It also provides examples of integrated marketing campaigns from companies like Geico, Coldwell Banker, BreakingPoint, and Pampers.

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Social & the Marketing Mix Beth Harte Sr. Subject Matter Expert, Digital Marketing Serengeti Communications @bethharte

The Marketing Mix Icon Source: http://www.dapino-webdesign.nl/

The 4 P’s vs. The 4 C’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image Source: http://inadvertentwhistle.files.wordpress.com

What is Integrated Marketing? Is it... Image Source: daveyawards.com

What is Integrated Marketing? Nope. It’s... Image Source: img4.allyou.com

Why Integrate? Image Sources: www.freshegg.com/blog/ andwww.halifaxchamber.net/

Why Integrate? ? Icon Source: www.dapino-webdesign.nl/

Why Integrate? ! Icon Sources: www.dapino-webdesign.nl/ and www.professional-icons.com

The Problem With Integration Image Source: www.theharteofmarketing.com

5 Key Steps to Ensure an Integrated Experience Source: IMC: The Next Generation, Schultz & Schultz

Identify Customers & Prospects Image Source: http://images.tmcnet.com Psychographics Sociographics Ethnographics

Estimating the Value of Customers Image Source: www.ecu.edu/cs-admin

Planning Communication Messages & Incentives Image Source: www.lowesforpros.com/

Estimating Return on Customer Investment Image Sources: www.ezfundingonline.com & http://image.fourwheeler.com

Evaluation & Future Planning Image Source: www.xhtml-css-code.com

Pampers Integration Incongruity @MENGonline Integrated Marketing fail: Pampers Village site, click to Facebook & end up on P&G page w/no babies, incongruity!

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Social and the Marketing Mix

1. Social & the Marketing Mix Beth Harte Sr. Subject Matter Expert, Digital Marketing Serengeti Communications @bethharte

2. The Marketing Mix Icon Source: http://www.dapino-webdesign.nl/

4. What is Integrated Marketing? Is it... Image Source: daveyawards.com

5. What is Integrated Marketing? Nope. It’s... Image Source: img4.allyou.com

6. Why Integrate? Image Sources: www.freshegg.com/blog/ andwww.halifaxchamber.net/

7. Why Integrate? :30

8. Why Integrate? ? Icon Source: www.dapino-webdesign.nl/

9. Why Integrate? ! Icon Sources: www.dapino-webdesign.nl/ and www.professional-icons.com

10. The Problem With Integration Image Source: www.theharteofmarketing.com

11. 5 Key Steps to Ensure an Integrated Experience Source: IMC: The Next Generation, Schultz & Schultz

12. Identify Customers & Prospects Image Source: http://images.tmcnet.com Psychographics Sociographics Ethnographics

13. Estimating the Value of Customers Image Source: www.ecu.edu/cs-admin

14. Planning Communication Messages & Incentives Image Source: www.lowesforpros.com/

15. Estimating Return on Customer Investment Image Sources: www.ezfundingonline.com & http://image.fourwheeler.com

16. Evaluation & Future Planning Image Source: www.xhtml-css-code.com

17. Geico Integration

18. Coldwell Banker Integration

19. BreakingPoint Integration

20. Pampers Integration Incongruity @MENGonline Integrated Marketing fail: Pampers Village site, click to Facebook & end up on P&G page w/no babies, incongruity!

Notas del editor

Integrated marketing communications is the process of integrating all the pieces of an organization around a single factor: the wants and needs of customers.

Social and the Marketing Mix

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