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2. What is Social Cord Social Cord is a premium content billing platform. App developers use Social Cord to offer premium content text message subscription that fans pay for. Content is delivered directly to fans’ cell phones. Text message subscription fee is billed monthly, directly to user’s mobile phone bill.
4. Premium SMS Market For Apps is Untapped Text Messaging was a $3.4 billion market in 2007 Premium texting is 1/3 of the overall mobile market revenues Television shows such as American Idol, The Apprentice and Deal or No Deal have used Premium texting as an additional revenue stream
5. Economics of the app business Social Networks and Applications are experimenting with layering multiple revenue streams in order to increase profits. App Revenue Stack Social Cord Premium Content Virtual Goods CPC/CPM Ads Sponsorships