Social Fresh Tampa http://socialfresh.com/tampa

1. Facebook Advertising

3. Who are Fans? Why do I want them?

4. Fans are heavy Facebook users How often do you use Facebook?

5. They have more friends and click more

6. They are the heavy and regular users of products and services How often do you use the products of the brands you fan?

7. What do fans want? We want to monetize our fans, but we’re not sure how.

8. Fans want offers and exclusive content What are the reasons why you become a fan

9. Fans want more offers & benefits What would you suggest to brands to make fan pages better?

10. Give fans what they want and they buy more Does being a fan increase your usage of their product/service?

11. How do you get fans? I don’t have enough fans, so…

12. Ads Are #1 Fan Acquisition Source What prompts you to become a fan?

13. Fans tell their friends to become fans Since becoming a fan, would you recommend this brand to a friend?

14. How do I get the best performance out of my campaigns? What are some of the best practices?

15. The Wall Doesn’t Reach All Fans EdgeRanks suppresses 99.8% of wall posts Most Recent still doesn’t show all posts Wall posts fall out of newsfeed Wall not the same as newsfeed Want fans to post to their newsfeed

16. Updates Don’t Reach Fans At All

17. Ads Reach Every Fan Target fans Paid delivery like email Deploying an app and not notifying fans is like launching the landing page for an email campaign but never sending the email

18. Social ad targeting is different

19. Having Fans Improves Ad Performance

20. Busy Tabs Are Not Good for Ads Ads 2000 px 10 apps too busy Newsfeed Posts Using a single tab is like linking all Google Ads to your home page Need targeted landing apps

21. What are some benchmarks? I haven’t done this very much

24. Education level impacts CTR

25. State targeting makes little to no impact on CTR

26. Ad burnout

29. Questions?