Facebook Masters Training - Facebook Tactics/Content Strategy w/ Ellie Mirman of HubSpot
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Social Fresh Tampa 2011 http://socialfresh.com/tampa
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Facebook Masters Training - Facebook Tactics/Content Strategy w/ Ellie Mirman of HubSpot
- 1. Tactical Facebook Social Fresh Tampa Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille
- 4. Use
- 5. Warning Results vary by business and industry But, you don’t need an extraordinary number of likes to see results
- 6. B2C is Ahead of B2B Facebook Likes
- 7. Sharing Content on Facebook
- 8. Why Share Content? Social Proof Visibility Virality vs. Jane Joe
- 9. Who Shares Content? You Your Fans Your Readers
- 10. What Should I Post? Questions or announcements Video interviews Blog posts (your own & other relevant articles) & Landing pages for education-based offers (webinars, ebooks, etc.)
- 11. Getting Your Content Seen
- 12. Why “News Feed Optimization”? Only 1 in 500 updates make it to the news feed* *According to Facebook consultants BrandGlue
- 13. Facebook’s Algorithm: EdgeRank Source: Teach to Fish Digital Blog
- 14. 21 Tips to Get Your Content Seen
- 15. Post a Variety of Content …to bring in a variety of users (increase affinity score)
- 16. Sex Sells andFacebookers Love Facebook
- 17. Facebook content does well. Really.
- 18. Respond to Comments …and request feedback to increase number of interactions (increase weight score)
- 20. Post Content Regularly …but not too frequently to allow for interactions (increase recency score)
- 21. Posting Every Other Day is Best
- 22. Post Outside of Work Hours
- 23. Optimizing Types of Content
- 24. Blog Articles
- 25. Include an Image VS.
- 26. Don’t Miss the Meta Description
- 27. Encourage Likes & Shares
- 28. Offers
- 29. Ask a Question Question Offer
- 30. Encourage Likes & Shares
- 31. Integrate Landing Page in Facebook
- 32. Video
- 33. Post Video Links Directly
- 34. Include Links in the Description
- 35. Images
- 36. For Copyright or Analytics Use Flickr with Facebook
- 37. For More Interactions & Viral Effect Post images directly to Facebook
- 38. Status Updates
- 39. Keep it Simple
- 40. Ask Questions and Respond
- 42. Encourage User-Generated Content http://www.facebook.com/gemvara
- 43. Encourage User-Generated Content http://www.facebook.com/#!/AllThingsJeep
- 44. Resources
- 46. Blogs on Facebook Marketing Blog.HubSpot.com InsideFacebook.com AllFacebook.com
- 47. Facebook Marketing Page http://www.facebook.com/#!/marketing
- 48. Presentation Slides & Resources HubSpot.com/Social-Fresh-Tampa
- 49. Tactical Facebook Social Fresh Tampa Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille
Notas del editor
- Analysis of data from over 2,600 HubSpot customers shows that the average B2C business using Facebook has more Likes (has greater reach/following) than the average B2B business.Average Facebook page (any category) = 624
- Affinity - # of times someone has interacted (liked, commented) with something of yoursWeight - # of interactions on a particular piece of contentRecency – how recently the content was posted (my feed never has content over a day old, varies depending on person’s network but rarely more than 2 days worth of content)http://teachtofishdigital.com/facebook-news-feed-optimization/
- http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
- Use sparingly
- Especially since when a user visits a page, the non-page updates that are relevant (in the user’s network) show up at the top
- And Facebook’s other resources available via their Help section