2. The Social Media is the new Individuality The Emergence of Social Media More than 647 M users on Facebook (Apr, 2011) Google Search traffic reported a 2% decline in 2010 Twitter grows@ 1382% in 2010 with a user base of 200M You Tube 2 Billion Views/day. More than 24 Hrs of video upload per minute Larry Page will be replacing Eric Schmidt as CEO of the company. This transition will take place on April 4. Check Now Stats Source Wiki Link Press Release
3. India- Worlds 7 th Largest Internet Market Growing at 11.2% The Social ‘Keeda’ Bites in India 21 Million people visit social media sites regularly which is 60.3% of active internet user population 90% of users are of 19 – 45 Yrs age group A Social Media Site visitor spends 100.4 minutes on the site and visits 10.4 times a month Social Media Websites are growing by almost 100% every year Source: ComScore
4. The ‘Brand’ Opportunity Precise Targeting Seek Engage Retain Creative Campaign Strategy Regular Engagement Smart APPS Consumer Insights Excellent Brand Recall Sales High Conversions Non Intrusive Marketing WOM/ Viral Capability
5. What we do to help you ENGAGE Your Brand and Social Keeda Social Media Engagement Search Marketing Video Marketing Social APP Marketing a a a a
6. Examples…. Social Media Engagement Ideation Engagement Results Understand Scope Define TG Creative Plan Establish ROI Account Activation Strategic presence on Social Media Promotion activities Opportunity Analysis Execution of Social Media Plan Analysis and Result Mapping ROI Report Engagement Report Advanced Analytics Consumer Insights Delhi Police 55,307 Fans Samsung Galaxy 833,028 Fans Pantene Shampoo 116,733 Fans MTV Roadies 1,074,598 Fans Cox & Kings 9044 Fans The Process
7. Examples…. Video Marketing Strategy and Content Engagement Results Opportunity Analysis Define TG Marketing Strategy Establish ROI Media Activation Viral Activation Promotion activities Content Development Execution of Social Media Plan Analysis and Result Mapping ROI Report Views & Engagement Report Advanced Analytics Consumer Insights The Process 197,465 VIEWS 68,776 VIEWS 89.986 VIEWS
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9. SOCIAL APP MARKETING What is Social APP An Application in a form to as to generate consumer engagement on the social media. (Forms: Games, Applications, Polls etc) What we do Define Scope > Create APP Concept > AAP Development > Online Marketing We ideate social apps keeping your Brand Communication in Foreground. Benefit Apps have high viral power and are excellent tools of engagement.
