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SocialMatica’s Social Media Workshop Series

HOW TO USE CONTENT CURATION
TO BUILD AN AUDIENCE
Curation To Build An Audience
What You’re Going To Learn
• How To Build An Audience Using Curation
• How To Curate In 10 Minutes (a day)
• What Are The Best Tools?
Introduction
• Who is SocialMatica
  – What We’re About
  – Why We’re Doing This
• Who is Joshua Barnes – Director of Social
  Strategy
• Hash Tag #smtca Questions
  – This week or future workshop content
A Couple Assumptions
• I assume that you are trying to build an
  audience because you see some value you can
  offer a community
• You are, or promise to be community-minded
• You will not take all my good ideas and use
  them for the dark-side!
The Process – Intent Over Technique
• I Learned A Long Time Ago….
• People Will Forgive Poor Technique
• People Will Not Be As Forgiving Of Intent
In Building An Audience, Remember
• When You Ask For People’s Time – They
  Literally Equate That To Money
• Your Competition is White NOISE!
The Corollary IS
• Good Audience Building Is Valuable!
• So The Techniques Required Are Also Valuable
  & Require Thoughtfulness, Not Speed
For Contrast…
• What Most Of Us Do Is…
  – Broadcast And Hope
  – Mistake Activity For Productivity
  – Mistake Features For Fixtures
  – Suffer From Me-Too
3 Rules You Should Remember
  Pick ONE Community
  Invest Your Time In It
  Build Relationships
(Because)
• The Network Doesn’t Need You – You Need The
  Network
• Activity Isn’t Productivity
• It’s Not About What You Know – It’s About Who
  Knows You!`
Some Example Communities
•   Linkedin – Groups
•   Linkedin – Q&A (yes, they are different!)
•   Quora
•   Youtube
•   Twitter
•   Google+
•   Custom Built / Topic Specific (Cakewalk Users)
Tools You Should Know About
    Monitor         Engagement     Automation          Curation

• Google Alerts   • TweetDeck    • LinksAlpha      • Storify.com
• BackType        • Hootsuite    • RSS Graphitti   • Scoop.IT
  Alerts          • NetVibes     • Twitter Feed    • TwitterLists
• Twitter Lists                  • Tweet Deck      • LinkedIn Feed
• TweetDeck                        (schedule
  Feeds                            tweets)
• BoardReader                    • CoTweet
• SocialMention
• MentionMap
  (twitter)
• TweetUp
Proof This Works
Build A Content Universe
•   Sources
•   Touch Points
•   Influencer Outreach
•   Though Leadership
•   Compelling Content
•   High Impact Results
First Thing You Want To Do
  • What That *Might Look Like            Scoop.it Build To
                                         Dredge Content For
Quora is my chosen                           My Subject
community where I
will establish & grow
          my
influence/exposure.


                                Your
                               Subject
                                         Connected My Blog
                                           To Facebook –
 Twitter Is Connected To                 Connected Scoop.IT
   Linkedin; Consistently                   To Facebook
    Curate Content From
Twitter Lists; Interact With
All The Twitter Users In My
      List; Consistently.
What SocialMatica Is Doing, For
•   Sources
                  Instance
    – Scoop.IT, Storify.com, Twitter Lists
• Touch Points
    – Tweet Deck, Twitter, Posterous Landing Page
• Influencer Outreach
    – Non-MainStream Media Bloggers Talking About GOP
• Thought Leadership
    – Does Social Media Actually Impact Elections?
• Compelling Content
    – Showing How Our Data Makes A Connection Between The
      Elections & Social Media
• High Impact Result
    – Quotes From Influencers For Our Press Releases
An Example
• The GOP Election

• What Do We Need
  – Relevant Content
  – Compelling Content
• Campaign Objectives
  – Motivate Influencers To Interact
  – Influencer Quotes For Press Releases
Tweet Deck Introduction
Tweet Deck Has Feeds For
•   Facebook
•   Twitter
•   Twitter Lists
•   LinkedIn
•   Foursquare
•   Myspace
•   GoogleBuzz
Scoop.IT Introduction
Influencer Reach Out
• SocialMatica’s Tool VerticalPoint ID’s
  Influencers
• But – You Can Too – Manually
• Rate Their Performance Based On Last Weeks
  Workshop
Influencer Outreach Using Curation!




 The Content Becomes A Reason to
      Connect With People!
The Social Media Work Flow
            Visual
Call The Handles
• In Twitter You SHOULD Mention The
  Influencer
• Call Attention To Your Story
• Create A Spin To Attract The Attention Of Their
  Followers
Audience Building Tips For Starters
• Facts & Statistics
  – Leverage eMarketer
• TwitterFeeds
  – Mashable, Technorati
• Twitter Lists
• LinkedIn Q&A
• Quora
Re-Cap
•   S.T.I.T.C.H
•   Spend Time In Your Tools
•   Believe In What Your Doing
•   Be Community Minded
    – It’s All About Who Knows You
Appendix - Links
•   http://www.google.com/alerts
•   http://www.backtype.com/
•   http://www.twitter.com/
•   http://www.boardreader.com/
•   http://socialmention.com/
•   http://mentionmapp.com/
•   http://tweetup.org/blog/
•   http://tweetdeck.com
•   http://hootsuite.com
•   http://NetVibes.com
•   http://linksalpha.com
•   http://www.rssgraffiti.com/
•   http://cotweet.com/
•   http://storify.com
•   http://Scoop.IT
•   http://LinkedIn.com
Questions?
www.socialmatica.com
training@socialmatica.com

If you’d like a free account to AgencySnap, just
send us a note to the email above and we’ll
reply with login details.

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How to use content curation to build an audience placeholder

  • 1. SocialMatica’s Social Media Workshop Series HOW TO USE CONTENT CURATION TO BUILD AN AUDIENCE
  • 2. Curation To Build An Audience What You’re Going To Learn • How To Build An Audience Using Curation • How To Curate In 10 Minutes (a day) • What Are The Best Tools?
  • 3. Introduction • Who is SocialMatica – What We’re About – Why We’re Doing This • Who is Joshua Barnes – Director of Social Strategy • Hash Tag #smtca Questions – This week or future workshop content
  • 4. A Couple Assumptions • I assume that you are trying to build an audience because you see some value you can offer a community • You are, or promise to be community-minded • You will not take all my good ideas and use them for the dark-side!
  • 5. The Process – Intent Over Technique • I Learned A Long Time Ago…. • People Will Forgive Poor Technique • People Will Not Be As Forgiving Of Intent
  • 6. In Building An Audience, Remember • When You Ask For People’s Time – They Literally Equate That To Money • Your Competition is White NOISE!
  • 7. The Corollary IS • Good Audience Building Is Valuable! • So The Techniques Required Are Also Valuable & Require Thoughtfulness, Not Speed
  • 8. For Contrast… • What Most Of Us Do Is… – Broadcast And Hope – Mistake Activity For Productivity – Mistake Features For Fixtures – Suffer From Me-Too
  • 9. 3 Rules You Should Remember Pick ONE Community Invest Your Time In It Build Relationships (Because) • The Network Doesn’t Need You – You Need The Network • Activity Isn’t Productivity • It’s Not About What You Know – It’s About Who Knows You!`
  • 10. Some Example Communities • Linkedin – Groups • Linkedin – Q&A (yes, they are different!) • Quora • Youtube • Twitter • Google+ • Custom Built / Topic Specific (Cakewalk Users)
  • 11. Tools You Should Know About Monitor Engagement Automation Curation • Google Alerts • TweetDeck • LinksAlpha • Storify.com • BackType • Hootsuite • RSS Graphitti • Scoop.IT Alerts • NetVibes • Twitter Feed • TwitterLists • Twitter Lists • Tweet Deck • LinkedIn Feed • TweetDeck (schedule Feeds tweets) • BoardReader • CoTweet • SocialMention • MentionMap (twitter) • TweetUp
  • 13. Build A Content Universe • Sources • Touch Points • Influencer Outreach • Though Leadership • Compelling Content • High Impact Results
  • 14. First Thing You Want To Do • What That *Might Look Like Scoop.it Build To Dredge Content For Quora is my chosen My Subject community where I will establish & grow my influence/exposure. Your Subject Connected My Blog To Facebook – Twitter Is Connected To Connected Scoop.IT Linkedin; Consistently To Facebook Curate Content From Twitter Lists; Interact With All The Twitter Users In My List; Consistently.
  • 15. What SocialMatica Is Doing, For • Sources Instance – Scoop.IT, Storify.com, Twitter Lists • Touch Points – Tweet Deck, Twitter, Posterous Landing Page • Influencer Outreach – Non-MainStream Media Bloggers Talking About GOP • Thought Leadership – Does Social Media Actually Impact Elections? • Compelling Content – Showing How Our Data Makes A Connection Between The Elections & Social Media • High Impact Result – Quotes From Influencers For Our Press Releases
  • 16. An Example • The GOP Election • What Do We Need – Relevant Content – Compelling Content • Campaign Objectives – Motivate Influencers To Interact – Influencer Quotes For Press Releases
  • 18. Tweet Deck Has Feeds For • Facebook • Twitter • Twitter Lists • LinkedIn • Foursquare • Myspace • GoogleBuzz
  • 20. Influencer Reach Out • SocialMatica’s Tool VerticalPoint ID’s Influencers • But – You Can Too – Manually • Rate Their Performance Based On Last Weeks Workshop
  • 21.
  • 22.
  • 23. Influencer Outreach Using Curation! The Content Becomes A Reason to Connect With People!
  • 24. The Social Media Work Flow Visual
  • 25.
  • 26. Call The Handles • In Twitter You SHOULD Mention The Influencer • Call Attention To Your Story • Create A Spin To Attract The Attention Of Their Followers
  • 27. Audience Building Tips For Starters • Facts & Statistics – Leverage eMarketer • TwitterFeeds – Mashable, Technorati • Twitter Lists • LinkedIn Q&A • Quora
  • 28. Re-Cap • S.T.I.T.C.H • Spend Time In Your Tools • Believe In What Your Doing • Be Community Minded – It’s All About Who Knows You
  • 29. Appendix - Links • http://www.google.com/alerts • http://www.backtype.com/ • http://www.twitter.com/ • http://www.boardreader.com/ • http://socialmention.com/ • http://mentionmapp.com/ • http://tweetup.org/blog/ • http://tweetdeck.com • http://hootsuite.com • http://NetVibes.com • http://linksalpha.com • http://www.rssgraffiti.com/ • http://cotweet.com/ • http://storify.com • http://Scoop.IT • http://LinkedIn.com
  • 30. Questions? www.socialmatica.com training@socialmatica.com If you’d like a free account to AgencySnap, just send us a note to the email above and we’ll reply with login details.