At the Social Media Club Workshop held on June 11, 2007 in Palo Alto, CA at SAP Labs, Giovanni discussed how leading businesses are using social media to reorganize themselves for substantial gains in productivity, efficiency and market leadership. The presentation — which draws from more than 50 publicly available case studies — examines the key organizational and social challenges that businesses face when attempting to embrace social media.

1. The Self-Directed (Corporate) Life Web 2.0 and the Resocialization of the Enterprise Social Media Club Workshop June 11, 2007 Giovanni Rodriguez Hubbub www.socialmediaworkshop.com