6. Think Social Media is “Kid Stuff”? 37% of Facebook users are 45 years of age or older. 30% of Twitter users are 35-44. Source: Kissmetrics, 2011 http://blog.kissmetrics.com/social-media-by-demographic/?wide=1
7. So who can help? A Ninja? A Guru? A Rainmaker? Titles don’t market products and services, people do. Don’t trust your brand to a silly title, trust it to a professional.