#SMI12: Make your brand a social sensation with paid, owned and earned media

•

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Luca Benini, the European MD of Buddy Media spoke at Social Media Influence 2012, detailing how brands can utilize the power of like to build visibility and community.

Empresariales Tecnología

In the next 30 minutes…!

" Your Content and the new
Facebook ad model!

" Igniting the virtuous cycle!

" Achieve scale!

What is the value of a Fan?!
Well, I can tell you the cost of a Fan…!

YOUR CONTENT
AND THE NEW
FACEBOOK AD
MODEL !

©
2012
Buddy
Media
Inc.
Proprietary
and
Conﬁden9al

ON AVERAGE, CONTENT
POSTED TO FACEBOOK PAGES
REACH 16% OF FANS!

WITH SOCIALLY AWARE ADS,
BRANDS CAN REACH 200X
THE NUMBER OF FANS!

New reality!

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

New ad products!

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

Step 1: Build your fan base!

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

©
2012
Buddy
Media
Inc.
Proprietary
and
Conﬁden9al

Step 2: Identify best stories!

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

Step 3: Amplify with ads!

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

Content = advertising!

© 2012 Buddy Media Inc. Proprietary and Conﬁdential "

Ads are good, stories are
better!!

" Your best stories!
" With the best Social Context!
" Delivered at Scale!

ACHIEVE SCALE 
CROSS-PLATFORM 
SYNDICATION 
PRIORITIZATION 
!

©
2012
Buddy
Media
Inc.
Proprietary
and
Conﬁden9al

Empower and organize teams …!

leverage 
technology…!

optimize results and repeat.!

Key takeaways !
" Prepare for success at Scale!
" People, process, platforms and technology!

!
" Inform and Direct your Social
Strategy with Data!

" Make your Brandʼs Content a
Social Media Sensation!

©
2012
Buddy
Media
Inc.
Proprietary
and
Conﬁden9al

THANK YOU!!
!

!
!
buddymedia.com

!
facebook.com/buddymedia

! @BuddyMedia
@lucaben1n1

!
linkedin.com/company/buddy-‐media

youtube.com/BuddyMedia

!
!
Luca
Benini

Managing
Director,
Europe

luca.benini@buddymedia.com

@lucaben1n1

©
2012
Buddy
Media
Inc.
Proprietary
and
Conﬁden9al

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#SMI12: Make your brand a social sensation with paid, owned and earned media

1. Making Your Brandʼs Content a Social Sensation with Paid, Owned and Earned Media" Luca Benini" Managing Director, Europe" @lucaben1n1"

2. In the next 30 minutes…! " Your Content and the new Facebook ad model! " Igniting the virtuous cycle! " Achieve scale!

3. What is the value of a Fan?! Well, I can tell you the cost of a Fan…!

5. FIRST, THE STATS…!

6. ON AVERAGE, CONTENT POSTED TO FACEBOOK PAGES REACH 16% OF FANS!

7. WITH SOCIALLY AWARE ADS, BRANDS CAN REACH 200X THE NUMBER OF FANS!

10. Ignite a virtuous cycle.  Drive real business results.! Generate more Build fan base! organic stories! Build fan base! Amplify content that Build fan base! performs via content that Amplify paid ads! performs via paid ads! Real Business ROI Results:! •  Brand Equity Publish content   content   •  Lifetime Value Publish content   Publish • Sales to fan fan base!base! to base! to fan Generate more ! ! Generate more organic stories! ! organic stories! Amplify content that performs via paid ads! See content that   best performs! See content that   best performs! See content that   best performs! © 2012 Buddy Media Inc. Proprietary and Conﬁdential "

21. The old method! " Brand has one million fans! " 16% (160,000) of fans see a post! " 5% engage, leaving you with 8,000 engagements! " These engagements are ampliﬁed via Facebook ads to reach Friends of Fans! " Ultimately reach 1.04 million people!

22. The new method! " Brand has one million fans! " Up to 75% of fans (750,000) see a Post with Reach Generator! " 5% engage (37,500 engagements)! " These engagements are ampliﬁed via social ad software! " Ultimately reach 4.875 million people via Friends of Fans!

23. Ads are good, stories are better!! " Your best stories! " With the best Social Context! " Delivered at Scale!

26.

27. Starwood, 9 Brands, 1000+ pages

28. L’Oreal, 5000 salon pages “Social media has transformed the way we leverage brand awareness and loyalty to drive growth.” -Kelly Solomon, VP Interactive, Active Cosmetics Division, L’Oreal

29. Empower and organize teams …! leverage  technology…! optimize results and repeat.!

30. Brands aim high!! Paid + Owned +   Earned + Syndication! SCALE! Paid + Owned + Earned! WORD   OF   MOUTH! Owned + Earned! COMMUNITY! Owned! BRAND! © 2012 Buddy Media Inc. Proprietary and Conﬁdential "

31. Key takeaways ! " Prepare for success at Scale! " People, process, platforms and technology! ! " Inform and Direct your Social Strategy with Data! " Make your Brandʼs Content a Social Media Sensation! © 2012 Buddy Media Inc. Proprietary and Conﬁden9al

32. THANK YOU!! ! ! ! buddymedia.com ! facebook.com/buddymedia ! @BuddyMedia @lucaben1n1 ! linkedin.com/company/buddy-‐media youtube.com/BuddyMedia ! ! Luca Benini Managing Director, Europe luca.benini@buddymedia.com @lucaben1n1 © 2012 Buddy Media Inc. Proprietary and Conﬁden9al

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